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Thursday, September 13, 2007
Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. Ochman's WhatNextBlog: She posted her MaketingSherpa article on How to Pitch Me - and Other Bloggers - with PR. PR Squared : A useful bookmark for pitching bloggers.
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Thursday, April 24, 2008
Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list. Blogger PR follow-up follows the same rules as initial outreach: make it personal, informal and relevant. What now?
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Thursday, September 25, 2008
Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.
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Tuesday, September 4, 2007
The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. has changed the practice of PR. Check out B.L.
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Friday, August 10, 2007
When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. I've been guilty of sending inappropriate pitches to reporters—and in the age of growing blogosphere influence and shrinking print staffs—bloggers as well. mean, I admit it. know, I know.
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Monday, March 22, 2010
Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. Follow your targeted bloggers on Twitter.
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Wednesday, October 22, 2008
While there are a lot of posts about how to pitch a blogger, I thought it would be an interesting twist to list the top five mistakes I’ve made a la Letterman style: . My Top 5 Pitching Blogger Mistakes. . Number 5: Oops - I thought that was MISS Blogger, not MISTER Blogger. . What mistakes have you made?
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Monday, April 5, 2010
Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.
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Tuesday, September 4, 2007
That post primarily focused on the macro issues impacting the quality of outreach - both traditional media and blogging. Since that original post, your can read my follow up guest post that highlights my 8 Tips About Blogging Outreach. Lee Odden's Online Marketing Blog discusses How NOT to pitch a blogger. Update: Sept.
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Wednesday, January 28, 2009
Blogger Social 2008. . In this fifth installment, I discuss blogger relations. . Blogger Outreach”. Bloggers are writing to communicate their distinct perspective on a topic. previously wrote a guest post for WebMarketCentral on PR and Blogging Outreach: 8 Practical Tips. Take advantage of it. del.icio.us
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