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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In it, you’ll learn the basics of channel sales and how it can work for you.

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How Bloggers and Brands Create Successful Partnerships (New Research)

Convince & Convert

At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, we have seen some exemplary marketing partnerships with bloggers. We have also seen a lot of disconnects in the way marketers approach bloggers. Download the survey now.

Blogger 145
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How to Maximize ROI with Email Marketing for B2B

Webbiquity

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Out of all digital marketing channels, Statista reported that 30% of marketers worldwide consider email marketing to have the highest return on investment.

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5 Insights From The Best Emails Newsletters in Financial Services

Contently

A popular email newsletter is the holy grail for content marketers. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. We surveyed the best financial email newsletters, drawing inspiration from many of them.

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Does Your Blog Need Its Own Social Media Channels?

Hubspot

If you were to take a quick scroll down my Instagram feed, you'd see the three types of accounts I follow: reality TV stars, musicians, and food bloggers. Yes, you read that right: food bloggers. For instance, one of the bloggers I follow, Sweet Simple Vegan , has over 200,000 followers and posts new content daily.

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How to Build a Digital Product Brand That Lasts

Webbiquity

Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Despite splintering across networks, social media platforms remain a powerful communication channel with customers and prospective clients. Improve Your SEO.

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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

For example, if your business sells aftermarket parts for high-end sports cars, a well-known local car dealer would be a strategic choice for a guest blogger. Or, if you’re opening a new franchise of your dance apparel store chain, invite your new city’s top ballet professional to conduct an online workshop on your company’s YouTube channel.