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Tips on Outlets to Contact for Your Public Relations Strategies

Navigate the Channel

For your public relations strategies to be successful, you need to have a list of media outlets you contact every time you want to get content out there. And it’s good public relations etiquette. This is why company newsletters with information about people remain popular. Does your news have conflict?

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The Long Tail of Blogger Outreach

Biznology

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The value comes from penetration, permanence, perseverance, and persistence. The clock is ticking.

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Blastoff for My New Social Media Newsletter

Convince & Convert

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

These public relations (PR) firms let you publish press releases online. Other Useful Pre-Launch Marketing Tips to Consider Build Suspense Around the Launch If you’d like some free publicity, dropping small hints a few weeks before your launch can send your audience into a frenzy. Remember, never share complete spoilers.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Newsletter. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

Register for a webinar , a seminar, or a newsletter. When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it.

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Marketing By Objectives « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

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