Convince & Convert

DECEMBER 16, 2014

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach.

Blogger 152

Blogger Word of Mouth Case Study Case Studies 152

Optinmonster

MAY 20, 2022

How Does a Retargeting Pixel Work for Bloggers. Using a retargeting pixel is a powerful way to segment your audience and deliver personalized content based on what their actions say about their readiness to buy. Searching for content. Click on the Content tab in the left menu. Types of Retargeting. Types of Retargeting.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. SPARK by ADP. Rosetta Stone.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

Blogger 151

Blogger Outreach Case Study Case Studies 151

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? That’s why, in today’s post, we’re going to teach you how to add a popup to a free Blogger blog in a matter of minutes. Why Your Blogger Blog Needs a Popup. But over time, as your blog grows, your audience will expand.

Blogger 72

Blogger Work Management Marketing Management Template 72

Hubspot

DECEMBER 14, 2018

If you’re a blogger, it’s probably safe to assume you want a website that's equally as stylish, unique, and high quality as the content you share. The 15 Best Free WordPress Themes for Bloggers in 2019. Key Takeaways: Gallery options to pair written content with photos and video. Kale is built for food bloggers.

Blogger 92

Blogger Best Practices Display Merchandising 92

Anyword

SEPTEMBER 22, 2022

And it goes both ways – whether you’re creating your own content or sharing content from others. Many bloggers use affiliate links on their blog posts in order to earn some money from their audience. In a perfect world, this would be the case. It’s all about building a strong relationship between you and your customers.

Blogger 98

Blogger Ad Frequency Content Transparency 98

Webbiquity

JANUARY 8, 2019

Blogger outreach is one key tactic within a broader influencer marketing strategy. If you’d like to share your brand content on prominent industry blogs, avoid the sins below. Don’t use blogger outreach purely for creating backlinks. Don’t use blogger outreach purely for creating backlinks.

Outreach 235

Outreach Autoresponders Blogger Marketing Proposals 235

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. For content, I crave authority. For content, I crave authority.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency. I was comparing them to the cost of hiring a team of people to do all of the work by hand.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Chris Abraham goes through a real case study for Mizuno Running.

Blogger 80

Blogger Outreach PR Public Relations 80

Writing on the Web

FEBRUARY 21, 2013

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. Worse, in some cases, they aren’t teaching writers about this in online writing courses. I am clearly not a search engine expert, my expertise lies in writing quality content that helps you get found, get known and get clients.

Blogger 100

Blogger SEO Keywords Custom Publishing 100

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point. The Power of a Case Study.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Contently

SEPTEMBER 14, 2016

It tapped Contently’s talent network to source the majority of that team, using Contently’s technology platform to scale content production. Rather than hiring “any old blogger,” Bushnell organized the publication around a team of experts with experience in health and wellness for people over 55.

Content 60

Content Fulfillment Marketing Management Blogger 60

Scoop.it

SEPTEMBER 16, 2022

Let’s face it: many bloggers, brand executives, and small business owners find it tough to constantly churn out new, high-quality content for their readers. However, you also have to put out new content consistently if you don’t want your site to slip down Google’s search engine rankings or lose the attention of your target audience.

Curation 98

Curation Content Blogger High Quality Lead 98

Online Marketing Institute

AUGUST 17, 2018

On the other hand, marketers consider influencer content a more effective form of content when it comes to promoting a brand on channels other than social media. The brand contacted bloggers who were drawing good traffic writing articles on home décor, interior design, DIY, and furnishing.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Contently

JULY 27, 2021

But their secret sauce was content. While most finserv content at the time took the form of dry PDFs, Mint’s blog sounded like it was written by your friend’s cool older sibling who worked on Wall Street but went to Vassar, and had somehow saved up $100K by age 27. The content took off almost immediately.

Branding 124

Branding Brand Identity Content Education 124

Webbiquity

APRIL 18, 2024

Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop). By automating this process, businesses can consistently engage leads with relevant and timely content.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

Scoop.it

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. But here’s the deal with content creation. Consider supplementing content creation with content curation.

Curation 87

Curation Work Management Marketing Management Service 87

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Anyword

DECEMBER 1, 2021

In other cases, it might be better to ask a professional to handle the writing when it comes to making the product or service as appealing as possible to the audience. This distinction is especially apparent in the field of copywriting vs. content writing. What is content writing? Content writing is all about information.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

ClearVoice

MARCH 10, 2020

Everybody is creating content. This year the number of bloggers is expected to reach 31.7 Having a content strategy isn’t enough anymore. You need to discover a deeper content connection, which is where the content marketing hierarchy lends support. In case you missed the overview of content level No.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Webbiquity

SEPTEMBER 28, 2021

Not only that, but for those who are close to you, be sure to have their email addresses or phone numbers in case you lose access to your biggest social network. According to Facebook, these are the things they are not accepted on their platform: Nudity or other sexually suggestive content. Yelp Content Guidelines. It’s free!).

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Convince & Convert

NOVEMBER 15, 2011

” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. But in almost every case, you’re bringing a knife to a gunfight. Point Less. Of course not.

Case Studies 139

Case Studies Case Study Social Media Studies 139

Huptech Web

DECEMBER 2, 2022

Table Of Contents. What is UGC(User Generated Content)? What is the Importance of User Generated Content? How Does User Generated Content Really Affect Brands? What are the Different Types of User Generated Content? What is UGC(User Generated Content)? Introduction. How Can UGC Help Your Ecommerce Store?

User-Generated Content 52

User-Generated Content Generation Branding Brand Identity 52

Scoop.it

MARCH 1, 2022

Over the last few years, user-generated content (UGC) is one of the hottest topics in digital marketing. As consumers are in control of how they consume content and interact with brands more than ever, brands all around the world are looking for the best way to get people raving about their product or service. 1 Social Media Content.

User-Generated Content 76

User-Generated Content Marketing & Strategy Marketing Strategy Generation 76

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. This 5-step strategy has grown the OptinMonster blog very quickly.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales (2019) Related to that is urgency, which is also tied to human psychology. Learn more about FOMO marketing in our guide.

Paid Content 83

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 83

ClickDimensions

JUNE 3, 2019

As you plan your content marketing initiatives, consider how you can incorporate those satisfied customers into your content to generate interest and increase social proof. Case studies. An oldie, but a goodie, case studies are an effective way to incorporate your customers into your marketing content. Guest blogs.

Features 66

Features Ideal Customer Profiles Case Study Case Studies 66

Convince & Convert

MAY 19, 2016

Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel.

Top of Funnel 94

Top of Funnel Webinar Metrics Marketing Funnels Content 94

Convince & Convert

AUGUST 20, 2015

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. The blogger program is a paid program in which we compensate bloggers monetarily for their posts.

Guidelines 153

Guidelines Blogger Merchandising Outreach 153

Content Standard

FEBRUARY 20, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The fact that algorithms are now capable of generating human-sounding content in seconds, has sparked debate over whether we’ve arrived at a cultural crossroads.

Storytelling 88

Storytelling Transparency Trust Marketing Opinions 88

Trade Press Services

FEBRUARY 19, 2024

With only 140,000 employment-based visas available each year , it’s vital to pay attention to the do’s and don’ts to maximize your chances for success: Do contribute content to relevant industry magazines and journals. Marketers understand the benefits of publishing bylined articles and other content in trade publications.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Scoop.it

MAY 18, 2021

All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users. In this article, we’ll explain the potential advantages of curated content in your eCommerce marketing strategy and share some ideas of such pieces. Features of Curated Content.

Curation 97

Curation eCommerce Business Content 97

Hinge Marketing

MAY 28, 2014

Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. The marketing tool kit includes websites, premium content, email, webinars, advertising and more. On Google+ or LinkedIn?

PR 48

PR Blogger Top of Funnel Planning 48

ClearVoice

SEPTEMBER 17, 2020

Content marketing teams love to focus on two key parts of the content creation process, the beginning and the end. The enthusiasm of creating content and the accomplishment of sharing that content overshadow the third part right in the middle… the content review process.

Process 110

Process Marketing Budget Creation SME Content 110

Convince & Convert

DECEMBER 18, 2015

It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog? The question that baffles so many of us marketers, then, is this: How do we actually get consumers to create content about us and share their love? If so, that’s not good.

Branding 100

Branding Brand Identity Advertising Agencies Content 100