Content Marketing Institute

FEBRUARY 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. How do you use Facebook Live to promote your latest blog post?

Social Media 167

Social Media Promotion Media Content 167

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Andy’s been offering digital marketing advice to well over a thousand businesses for 20+ years. Andy Crestodina explains how to keep your blog relevant and successful: Why is an organization’s blog still a channel worth investing in?

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Biznology

APRIL 28, 2017

Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? But somehow, the concept gets lost when it comes to our content marketing, and bad things happen. Yes, my client tried to blog. What I did say was, “stop blogging.” It just works.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

seo.co

APRIL 6, 2021

Social timing is one of the most important aspects of digital marketing. While ads still make up a large portion of what is considered marketing, people are increasingly steering away from traditional advertisements and moving toward digital content. Trying to fit a blog into an Instagram post won’t have much success.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. All without needing to do any extra outreach over email or other channels. No, seriously.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Marketing Insider Group

DECEMBER 15, 2020

Content marketing can be a highly effective way to build brand awareness. Content marketing is an excellent way to demonstrate knowledge and expertise and build trust with your audience. For example, take a look at the blog published by marketing and CRM software company, HubSpot. Source: Marketing Charts.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Outgrow

FEBRUARY 23, 2023

How to Use an Online Travel Quiz to Boost Your Conversions? With an increasing number of people willing to travel, the number of travel companies is also on the rise. We have an outstanding solution for you with a sure-shot chance of success – Travel Quiz. What Is a Travel Quiz? Look no further!

Outgrow 52

Outgrow Conversion Click Rate Interactive Marketing 52

Contently

JULY 2, 2018

I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Design is incredibly important in content marketing. I’ve seen plenty of marketers baffled when readers don’t convert to customers. But read Traveler. ” [ Ed. note: This is true. ]. .”

Brand Identity 70

Brand Identity Branding Content Advertising Agencies 70

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? Now I know you’ve heard this time and time before, but marketers rarely explain how to make your brand content unique. Differentiation is just one part of the content marketing equation; but an important part nonetheless. Anyway, I won’t bore you with the details.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. The team of people is actually one or two people partially allocated to the blog. They are the creatives behind the blog. Tweet this. )

Allocation 160

Allocation Storytelling Barriers Hubspot 160

Webbiquity

JANUARY 21, 2022

Almost every marketing professional, at least once in their lives, thinks about starting a new business. Those who work in marketing roles are naturally creative and aspiring individuals, and that little entrepreneurial flair can be a huge asset in the role. Contributed post. Find a Killer Idea. Identify a Niche.

Work Management 251

Work Management Planning Marketing Management Paid Search Agency 251

Martech

SEPTEMBER 25, 2023

Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.

Multi-Channel 120

Multi-Channel Training Consulting Paid Search Agency 120

SendX

OCTOBER 28, 2020

In 2019, the American travel and tourism industry alone contributed around 580.7 Source: statista According to Mobility Market Outlook, the tourism industry could generate a revenue of 447.4 As marketers plan for the upcoming strategy, they should never forget the email campaign is the best to drive growth.

Email Marketing 195

Email Marketing Marketing & Strategy Marketing Strategy Planning 195

Webbiquity

OCTOBER 28, 2020

Now, more than ever, you’re probably trying to put your best, most responsive marketing efforts forward. Your site should have multiple ways and reasons for for visitors to fill out their contact information (Contact Us, subscribe to our blog, download an ebook, register for a webinar, etc.). Home In On Your Sales Funnel.

Top of Funnel 265

Top of Funnel Business Funnel Advertising Paid Search Agency 265

SmartBug Media

JULY 10, 2023

However, as in most things in digital marketing, to truly understand what a good bounce rate for your specific case is, this initial answer needs to be further examined through the lenses of: Industry Device Type Origin Source Before we dive in, let’s start with some terminology. What is a “bounce rate”? Bounce rates vary greatly by industry.

Landing Pages 95

Landing Pages Conversion Rate Buyer Personas Mobile Marketing 95

Scoop.it

SEPTEMBER 28, 2022

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. Engage your community with curated community content.

Curation 85

Curation Campaigns Lead Scoring Lead Ranking 85

ClearVoice

JULY 15, 2022

Marketing to Baby Boomers is more lucrative than you think. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers. The Baby Boomer market is individuals born between 1946 and 1964. Why do you need to market to Baby Boomers? Marketing to boomers on social media is more profitable than ever.

Planning 118

Planning Content Marketing & Strategy Youtube 118

ClickDimensions

DECEMBER 9, 2021

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at marketing@clickdimensions.com. Melissa Tran.

Advertising Agencies 98

Advertising Agencies Ideal Customer Profiles Marketing Automation Services Paid Search Agency 98

Launch Marketing

JUNE 7, 2023

This blog will put your mind at ease and give you the answers to best approach your B2B product launch in an economic downturn. Looking for more on how to market in a downturn? Download this eBook for strategies on communication and marketing in turbulent times. Is the product needed in the market right now?

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Conversica

DECEMBER 11, 2020

In many ways, 2020 is a year of hibernation as people delay travel plans, socially distance themselves to prevent the spread of COVID-19, and cancel big events. But for revenue-generating teams of Marketers, Salespeople, and Customer Success professionals, the year turned out to be extremely busy as they rapidly adjusted to new challenges.

Webinar Metrics 52

Webinar Metrics Tips Generation Customer Satisfaction 52

SmartBug Media

MARCH 27, 2019

Would you rather listen to this blog instead of reading it? And if you are advertising on Facebook and Instagram, are you following a sound strategy that mirrors successful inbound marketing principles? The best method is to take a step back and use the most basic inbound marketing principles to guide your strategy.

Advertising Funnels 76

Advertising Funnels Top of Funnel Template Facebook 76

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. of marketers are likely to use the platform for influencer marketing campaigns. What is Instagram Influencer Marketing?

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Outgrow

JANUARY 7, 2023

This is because the competition has been constantly increasing and now your target market has a lot more to choose from and decide. This blog will detail what is a Shopify questionnaire and how is it going to benefit you. Helps Grow Email Lists. But make sure that your emails do not sound spammy! Helps Increase Sales.

Outgrow 92

Outgrow Top of Funnel eCommerce Paid Search Agency 92

Liveintent

JUNE 15, 2023

Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. The offering is built for Retailers and Brands who send email.

Marketing AI 62

Marketing AI Product Budget Programs Marketing Automation Services 62

Liveintent

JUNE 15, 2023

Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media June 15, 2023: LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. The offering is built for Retailers and Brands who send email.

Marketing AI 62

Marketing AI Product Budget Programs Marketing Automation Services 62

B2B Marketing Exchange

DECEMBER 5, 2023

Nominate a Marketer to Win a Free Trip to #B2BMX! At the B2B Marketing Exchange , we believe in the power of young marketing professionals to transform the industry. Do you know a young marketing professional who’s already making waves and showcasing their potential as a change-maker in their organization?

Terms and Conditions 59

Terms and Conditions Guidelines Paid Search Agency Advertising Agencies 59

Adobe Experience Cloud Blog

MARCH 28, 2019

adults regarding preferences and expectations for digital experiences in the retail, travel and hospitality, media and entertainment , and financial services industries. For example, more than half of online shoppers across age groups said they expect to receive an emailed receipt following a purchase. Travel and Hospitality.

Generation 130

Generation Mobile Marketing Customer Satisfaction Thought Leadership 130

Contently

MARCH 13, 2020

I’ve ping-ponged between troubling coronavirus headlines and my typical work as head of marketing for a tech company. My conversations with customers and marketing friends ultimately turn to how the pandemic is changing their focus at work. The reassuring email bolstered my trust in Max Delivery. (I’ve

Planning 210

Planning Paid Search Agency Thought Leadership Lead Ranking 210

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? Or, are you are struggling to get responses from your outreach emails. As a digital marketer, I’ve been there too. Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. What is an Outreach Email? ” 4.

Outreach 69

Outreach Tips Marketing & Strategy Email Marketing 69

ClickZ

AUGUST 24, 2020

30-second summary: If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? We often refer to the digital marketing industry as a landscape – an electronic place in which consumers spend their time engaging with content as well as buying goods and services.

Word of Mouth 140

Word of Mouth Touchpoints eCommerce Customer Satisfaction 140

Heinz Marketing

OCTOBER 15, 2020

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and in the past, several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Number of unread emails right now?

Impressions 113

Impressions Work Management Marketing Management Case Study 113

ConvertKit

NOVEMBER 23, 2020

Raise your hand if you thought the only profitable course idea is to teach others how to make money blogging…. Even though many people aren’t making big trips right now, there are still options for you to create a profitable online course if you’re in the travel niche. More profitable course ideas for travel: How to travel with kids.

Course 115

Course Marketing Analytics Tools Customer Surveys FAQ 115

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Liveintent

APRIL 8, 2021

That’s why marketing teams spend hours obsessing over copy and messaging – the right phrasing can help take a campaign viral. Brand safety is an especially critical consideration for email newsletters. Allow list: a list of approved advertisers who can bid on your email inventory. Why use a block list instead?

Newsletter 117

Newsletter Marketing Management Viral Marketing Advertisements 117

nDash

NOVEMBER 2, 2021

As travel and tourism pick up for the 2021 winter holiday season, a talented hospitality writer might be just the thing to bring in new customers for your business. Jessica is a Toronto-based freelance writer and editor with over eight years of experience creating travel, food, and lifestyle content. Jessica Huras. Amy Sherman.

Marketing Budget 52

Marketing Budget Top of Funnel Content Marketing SERP 52