Paul Gillin

JULY 14, 2010

CalTrain deserves credit for adopting an important customer communication tool, but it deserves a spanking for failing to understand the consequences of that action. It would have been better off not using the tools in the first place. Blog comments should be answered within 48. Dashed Expectations.

Media 50

Media Twitter Social Media Fulfillment 50

Paul Gillin

AUGUST 20, 2013

Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. Set measurable goals like the number of Twitter followers, number of LinkedIn connections of number of contributions to the corporate blog, then put rewards in place.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

NOVEMBER 16, 2011

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. Other research studies over more general populations have indicated that small businesses still lag far behind large enterprises in their adoption of social media tools.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JUNE 17, 2010

Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia. In fact, B2B companies were among the earliest adopters of social media.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

FEBRUARY 10, 2016

I want to be a thought leader, but I don’t have time for blogging.”. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. It’s a lot of noise, and no one cares about what I’m reading.”. “I Sound familiar?

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

DECEMBER 27, 2011

Seventy-two percent of the respondents report that their companies are deploying at least one technology, and more than 40 percent say that social networking and blogs are now in use. However, the research also indicates that becoming a fully networked organization is difficult, and remaining fully networked may be even harder.

Validation 50

Validation Research Correlation Customer Satisfaction 50

Paul Gillin

OCTOBER 21, 2010

When I look back at my own output over the last four years – four books, 190 articles, nearly 1,000 blog entries, 300 podcasts, more than 50 webcasts and a busy speaking/training schedule – I marvel at the role that cheap and free technology has played in making me more productive. Thanks to new tools, much of that is now automated.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

APRIL 18, 2012

The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility. This makes LinkedIn a compelling new tool for professional networking and lead generation. And if I’ve missed or misstated anything, I’d appreciate your corrections.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JANUARY 16, 2012

” This is not new tools, it’s a complete reinvention of systems that form the core of how a business operates. ” When you get serious about transformation, you stop thinking about tools and start thinking about platforms. Data and social tools will be embedded in daily work. “This is rethinking.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. In his opinion, everyone in a company should learn to use the tools. Here’s a sampling of what I’ve been talking about. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

DECEMBER 18, 2012

Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. One of the things that has always captivated me about social media is the power it gives to individuals to greatly amplify their voice.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

AUGUST 20, 2010

This is where blogging is a fabulous tool. Instead of asking to "network,” offer to write up the interview and post it on your blog, or just point a Flip cam at the person's face and post the video clip along with a link to their website. This gives both parties something to show for the encounter.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

SEPTEMBER 2, 2011

I administer four different blogs and Websites on a regular basis and stay tethered to my clients and friends through e-mail, Facebook, Twitter and instant messaging. Fifteen years ago I got along just fine without any of these tools. I live online. My e-mail, calendar and many of my documents live in the cloud.

Cable 50

Cable Press Twitter Facebook 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. This is an under-utilized tool that enables companies to present an HTML page as their default front door. Desperately Seeking People.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . If we can build robotic tools that help people, we can get incredible productivity. Panel discussion: What Can Technology Do Today, and in 2020? Moderator: Andrew McAfee – MIT Sloan, CDB. Alfred Spector, Google.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

APRIL 10, 2013

I’ve been a reader of Ed Brill’s blog for several years, not because of any particular interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. blogging Book Review Social Media social networks Technology Ed Brill IBM Lotus Microsoft Product manager'

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

SEPTEMBER 15, 2011

I haven’t reviewed these tools in detail just yet, but it appears that influence is a red-hot topic in PR and marketing circles right now. Influence measurement is a natural evolution of conversation monitoring, a discipline that’s personified by Salesforce.com’s Radian6 tool and dozens of competitors. TopazPartners.com.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. In the example below, lead activity appears to correlate positively with traffic to a company blog. Let’s look at one more example in which we use a blog for lead generation.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

DECEMBER 16, 2010

The problem with much of the discussion is that it’s been focused on tools, and tools are far less interesting than what people do with them. In early 2004 Technorati counted about a million blogs on the Internet and Facebook was just getting off the ground. See what happens when people apply innovation to the tools they use?

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Updates are instantaneous, which makes Twitter a valuable news tool. Twitter’s simplicity and accessibility are it strongest features.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

SEPTEMBER 6, 2011

Lately, I’ve been looking at Klout , the popular new tool that bills itself as “The Standard&# for influence measurement. The fact that a single post on Shirky’s blog can draw more than 1,200 comments or that Andreessen’s occasional writings appear in The Wall Street Journal is of no consequence.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

AUGUST 6, 2012

Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number. Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

APRIL 28, 2011

They are one of the most effective tools we have to grab a reader’s attention. One of my favorite angry writers is the Baltimore Sun ‘s John McIntyre, whose You Don’t Say blog should be in every writer’s RSS feed. Storytelling is the oldest form of human communication and the most instinctively effective.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

JANUARY 20, 2011

We’ve attended scores of conferences over the last few years and heard lots of wonderful stories about how to use everything from blogs to video games to sell blue jeans, potato chips and fine wine. Invariably, someone stands up and asks, “What does this mean to me as a B2B marketer?&#.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

FEBRUARY 20, 2013

500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. Interestingly, the use of blogs jumped among the Inc. are 500 blogging, compared to just 23% of the Fortune 500. 500 companies that were blogging in 2011. 500 companies that were blogging in 2011.

Social Media 50

Social Media Studies Media Linkedin 50

Paul Gillin

JANUARY 4, 2012

This is an important point because many of the tools Paine recommends work well in any medium. In fact, one of her favorite measurement tools – the Grunig Relationship Survey - was invented in the days before blogs and Twitter, but is every bit as useful today as it was a decade ago.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

JANUARY 12, 2011

The book includes practical tools like the worksheet that Kodak uses to stimulate ideas from prospective bloggers and tips on where to find free art to dress up blog posts. This is a hands-on guide that’s meant to be marked up, so bring a highlighter.

Rules 50

Rules Social Marketing Content Blogger 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . People who learn to use these tools can make a good living. Panel discussion: How Will Technology Affect Productivity and Employment? Moderator: Erik Brynjolfsson – MIT Sloan, CDB.

Enterprise Management 50

Enterprise Management Training Work Management Education 50