SmartBug Media

DECEMBER 15, 2021

Recently, HubSpot developed a blog listing tool that gives marketers more control over editing the listing view of blogs within a page. These options allow marketers to arrange blog post layouts in a way that isn’t simply a feed of the most recent posts, but rather handpicked features. Setbacks for the User.

Hubspot 97

Hubspot Tips Banners Lock-In 97

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Create Maximum Brand Awareness at All Event Stages.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Writing on the Web

JUNE 17, 2016

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Ah, yes, nirvana. The good news?

Business Blogging 100

Business Blogging Business Domain Blogger 100

Webbiquity

JUNE 20, 2023

Webinars and similar virtual events provide a platform for you to share insights, industry knowledge, customer stories, and expertise. Then, incorporate these keywords strategically in your video titles, descriptions, and tags to improve your videos’ search visibility.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Webbiquity

NOVEMBER 18, 2021

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Hiring Surges.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

seo.co

DECEMBER 13, 2022

One of the most overlooked aspects of blogging is actually one of the most important for ranking in search engines: sub heading tags. Many bloggers spend a lot of time on their content, but neglect to use any type of heading tags and sub header tags. Header (H1 tag) and sub header tags are a significant ranking factor.

Tagging 105

Tagging SEO Dwell Lead Scoring 105

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Spiralytics

AUGUST 23, 2023

You also have to make sure that your content is organized and tagged properly so that search engines can properly read it. Schema markup is all about tagging your content to help search engines better interpret the context of a web page, allowing them to rank your content appropriately on the results page.

SEO 62

SEO Practices SERP Lead Scoring 62

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. The importance of careful targeting is hard to overstate.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Insider Group

APRIL 12, 2021

It comes with a price tag, which varies depending on the channel. Sponsorships of events (live or virtual). You have to be able to attribute the event to an actual sale, which can be tricky. Podcasts and virtual events are other owned media options. Paid media consists of any type of advertising. Social media ads.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Marketing Insider Group

MARCH 1, 2021

Other aspects of on-page SEO include: Meta-tags. Title tagging for links. Linking to them in blog posts and having them link to your site is a great way to gain both visibility and authority. HTML coding. Creating quality content. Creation of a site map. Image and video descriptions. Press releases. Reviews of your site.

Google 326

Google Mobile Advertising Business Work Management 326

Attendify

DECEMBER 17, 2019

The Meetings and Event industry pumps more than $1 trillion into the global economy via business events, and it brought more than 1.4 Somewhere along the line, they made time to read our blogs as well. Humanizing Event Tech is Key to the Industry’s Future. The event industry is based on human connections, right?

Marketing Management 57

Marketing Management Vendors Pricing Price 57

Trade Press Services Newsletter

NOVEMBER 2, 2023

Be sure to tag the presenter of the award as well as other winners, finalists and nominees to gain exposure to their followers. Write a Blog Post. But don’t make the blog post a self-serving , all-about-you article. Consider adding the news of your award to your elevator pitch when you speak at networking events or conferences.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. The Benefits of Guest Blogging.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

DAGMAR Marketing

MARCH 29, 2023

Button click tracking enables you to create custom Google Analytics 4 events that deliver button track data to GA4. In this blog, we will show you how to track one of the most common events in Google Analytics 4 (GA4) using Google Tag Manager (GTM). Step 6: Create a new Tag in GTM and name it. Save your tag.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 42 David Food Board International Contact David Food Score: 31.33

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Launch Marketing

JUNE 21, 2023

We highly recommend using Google Tag Manager to set up and manage your GA4 property. Using Google Tag Manager also makes it easier to set up custom events when the time comes around. Use these instructions to get started with Google Tag Manager. GA4 is event-based while UA metrics are session-based.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Marketing Insider Group

APRIL 28, 2021

But back then, content was only a vehicle for injecting keywords into blog posts and other website content. As a result, it’s downright embarrassing to read awkwardly worded blog posts from that era that content teams haven’t taken the time to update. Include keyword-rich meta descriptions for your content and tags on your visuals.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Scoop.it

MAY 4, 2023

For example, Brightech shows UGG on its product pages under the “Found in real life” section, where customers can add photos and tag the brand on social media. Use UGG to Promote Your Events It is simple to elevate the event experience for your customers to the next level. Tag your customers once they share the blog posts.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Marketing Insider Group

SEPTEMBER 16, 2020

LinkedIn’s Stories offer the same features you’ve come to expect like tagging, replying, stickers, text, and more: . Even though we can’t travel freely to meet people or attend events, we still crave real-time human connections. . Share Live Event Coverage via LinkedIn Stories. Each Story displays for 24 hours before vanishing.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Thinkers360

MARCH 7, 2024

One click publishing and pre-tagging allows you to share any of your portfolio content items on social media with ease. You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards. How can I recommend others who should be on the list?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! How can I get on the Thinkers360 list in the future?

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

ConvertKit

JULY 14, 2021

Then, each time the pet photographer releases a new course or event about a particular pet, they can send a broadcast to everyone with the relevant tag. In that case, their newsletter could include conditional content blocks that share a different blog post depending on the individual. 3: Send event updates based on location.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

ConvertKit

FEBRUARY 9, 2021

Knowing certain data points about your email subscribers will help you know where they are on their journey and can help you continue to move them along from blog reader to email subscriber to customer. Based on which link your reader clicks, that Link Trigger will tag them under that stage and now you’ve got three segments of your audience!

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

Meerkat Marketing

DECEMBER 31, 2023

Tip: Don’t just post short-form captions with a link to your blog. Provide your audiences with a longer-form caption that summarizes the article with key insights and drives viewers to your blog for more details. Our prediction for 2024: Make events a cornerstone of your LinkedIn content strategy.

Linkedin 68

Linkedin Thought Leadership Work Management Marketing Management 68

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Image credit: CPS, Inc.

Trade Show 202

Trade Show Social Networks Social Media Advertising Agencies 202

DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. Next, we need to specify the conditions that will trigger the event.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Martech

JANUARY 9, 2024

From there, do some digging through the creator’s social network (followers, following, comments and tagged accounts) to find more targeted, niche creators who may have small (but mighty!) Collaborative promotional events to engage audiences. Event appearances. Influencers attend or promote events to enhance brand visibility.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

Contently

NOVEMBER 10, 2022

New content ideas come from all corners of a company, but you’re also probably sourcing ideas from keyword research, industry news, and events. Send requests to your freelance team to get their unique perspective on an idea, then organize those pitches by tag or status. .” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Optinmonster

MAY 20, 2022

From the Tools menu, select Events Manager. In addition to tracking page visits, you can use a Meta pixel to track conversion-related events such as: Completing a signup or subscription form. Paste the base code in the header section, just before the closing </head> tag. Add your Pixel Name. Click Create Pixel.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

seo.co

OCTOBER 4, 2021

First and foremost, use onsite title tags and metadescriptions to maximize your geographical relevance. For example, if your homepage’s title tag currently reads “Unique coffee shop,” change it to read “City, State unique coffee shop” or something similar. Create location-relevant blog posts. Use them in your blog posts.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Hubspot

APRIL 30, 2021

You used to have to set up custom event tracking, which can be confusing. This feature automatically tracks events such as page views, scrolls, outbound link clicks, site search, video engagement, and file downloads. While this feature will help you track a number of events, you might want to track certain links clicks specifically.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Trigger Marketing 98