Remove publisher recency
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3 marketing priorities for 2023

Liveintent

One way in which brands can do this is by placing ads in email newsletters to monetize their media, like a publisher or retail media network, and market their products to those who subscribe. The post 3 marketing priorities for 2023 appeared first on LiveIntent Blog. What to look for in identity solutions.

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3 publishing priorities for 2023

Liveintent

Google delayed third-party cookie deprecation yet again, presenting publishers with additional runway to better prepare their business operations for the tremendous disruption that awaits. While Google certainly can delay once again, publishers mustn’t sit idly by. 1 – Collect and activate first-party data.

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With the identity crisis looming, do publishers and marketers have their head in the sand?

Liveintent

This September, LiveIntent commissioned a study that examined how marketers and publishers are preparing for the third-party cookie’s end. We polled more than 200 senior marketers and publishers from mid-to-small sized firms.

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4 Reasons You Need a Blog

Digital B2B Marketing

However, if Google determines recency is relevant to the search query, that won’t matter. If your business does not have a blog yet, this change is one more reason to consider creating your blog. Blogs remove many of the technical barriers to publishing content, with no design or technical assistance needed for most posts.

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4 Reasons You Need a Blog

Digital B2B Marketing

However, if Google determines recency is relevant to the search query, that won’t matter. If your business does not have a blog yet, this change is one more reason to consider creating your blog. Blogs remove many of the technical barriers to publishing content, with no design or technical assistance needed for most posts.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Compliment a piece of content published by the prospect. Another really powerful method for landing page personalization is using the RFM (recency, frequency, monetary) model. The post Four Great Ways to Use Personalization in Digital Marketing appeared first on B2B Marketing Blog | Webbiquity. Image credit: Elastic Email.

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How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

The Audience Insight Report provides user data, including demographic overview, education and vocation, interest, geographic, device usage, new and returning visitors, and loyalty (as determined by visit frequency, recency, and engagement). It puts your site in a broader context and it’s something that Google Analytics doesn’t offer.

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