Act-On

APRIL 26, 2024

And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport.

Lead Ranking 193

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 193

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Know Your Why.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? The answer from GEMINI (Google) Tips for an effective B2B blog : Define your goals and audience: What do you want to achieve with your blog?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. ” Leave a comment (or subscribe) to a blog about IT recruiting.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Marketing Insider Group

NOVEMBER 23, 2023

How do you get it right, measure it, improve it? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. You may have noticed that we’re talking about more than a marketing tactic. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Webbiquity

MAY 16, 2023

What to do? To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). If GA4 will meet your needs going forward, great! Your pricing will vary based on your traffic volume. MixPanel Capterra rating: 4.5 (117

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

MAY 9, 2023

No one can get anywhere unless he knows where he wants to go and what he wants to be or do.” Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” What are the potential benefits, and how will they be measured? What types of tools will be leveraged for execution and analysis?

Social Media 313

Social Media Social Marketing Planning Tips 313

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

JANUARY 5, 2021

8 in 10 also say that trusting a brand to do the right thing is a deciding factor in their purchase decisions. Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. Don’t be afraid to admit your mistakes. Weight Watchers.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Optinmonster

MARCH 9, 2020

Are your blog posts not converting as well as you’d like them to? Want to know the secrets of how to write a blog post that converts? In this article, we’ll share 7 tips that will help you write a blog post that converts. Know Your Audience. Sounds complicated?

Tips 144

Tips Lead Scoring Lead Ranking SEO 144

Stevens & Tate

MARCH 1, 2021

You might be wondering, how can my company have a successful blog? Blogging has become a great way for companies to write about content that relates to their company. Content can include tips and advice on any topic that relates back to what the company knows. Make Your Topic Something People Care About.

Tips 108

Tips Landing Pages Social Media Linkedin 108

Webbiquity

MAY 25, 2021

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Marketing Insider Group

JULY 13, 2021

It’s 2021, so it’s a fair bet we all know that email marketing is important. Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. Let’s talk about how you can build yours. Personalized touches and a fresh approach make your emails stand out. Quick Takeaways.

Top of Funnel 362

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 362

Marketing Insider Group

MARCH 11, 2024

In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. To make video content more effective, it’s crucial to know your audience, set clear objectives, focus on quality, optimize for SEO, encourage engagement, and analyze performance.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. You’re not thinking creatively enough about what content can be and you’re probably doing a lot of busywork making content that doesn’t move the needle.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. A customer’s honest review is pure marketing gold. Google Business reviews serve as a virtual word-of-mouth, appearing whenever someone looks for your business online.

Google 85

Google Examples Ideal Customer Profiles Lead Scoring 85

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Marketing AI 109

Marketing AI Work Management Marketing Management B2B Thought Leadership 109

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. We know this from observation and a few useful stats. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. Pretending your teams are not using AI is not an option.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. For example, it shows your on-site visitors that you have a living resource where you share knowledge, tips, and advice on various topics within your industry. It also assists with top-of-the-funnel engagement as well.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Litmus

MARCH 6, 2024

Are your emails not converting as well as they should? While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. If you want to create good looking emails that sell, you need conversion-centered design. Every time.

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Convince & Convert

DECEMBER 15, 2023

If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence.

Social Media 154

Social Media SEO Cost Per Click Media 154

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I'm writing for, and how to deliver the best experience. When you sit down to write, what are some of the questions you ask yourself?

Enterprise Management 93

Enterprise Management CMS Development Marketing Automation Services Marketing Management 93

Contently

AUGUST 13, 2018

I certainly do. Her article describes how an editorial background can infuse useful values into a content marketing strategy, pointing out that most writers who’ve worked at independent publications are trained to produce content that’s free of clichés, narratively engaging, and universally readable.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. In fact, we make a regular effort to communicate with our customers to produce great case studies. What Is a Case Study?

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Content Marketing Institute

MAY 7, 2018

Anyway, I won’t bore you with the details. Why do most blogs look like boring, identical, everyday eggs? In a way that customers love. Can your brand be a golden egg of content? Now I know you’ve heard this time and time before, but marketers rarely explain how to make your brand content unique.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Walker Sands

OCTOBER 25, 2023

Understanding how to effectively communicate with reporters is key when securing coverage for clients, especially in technology, healthcare, supply chain, and other highly technical B2B industries. At CIO Dive, she regularly covers developing topics surrounding AI as well as breaking technology news. How do you prefer being pitched?

PR 98

PR Media Case Studies Vendors 98

Salesforce Marketing Cloud

JANUARY 29, 2024

If you build it, they will come. According to our research , email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Animalz blog

FEBRUARY 25, 2024

“If you build it, they will come” is a classic startup mistake. It’s the belief that customers will find your great product without a distribution strategy. Sometimes they do. Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. But you have to know what’s important and what isn’t. These are our best tips for helping you focus on what matters. This knowledge forms the foundation of your digital marketing efforts.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Check 'em out, below.

Design 101

Design Examples Best Practices Microsite 101

Atomic Reach

OCTOBER 26, 2018

We’re always told how much copy matters - how it builds trust with people, how using social proof and reviews add credibility, and how telling a story pushes emotional buttons. The biggest problem you might be facing is knowing what images to create to drive conversions. Avoid Stock Photos.

Conversion 102

Conversion Landing Pages Transparency Opinions 102

Heinz Marketing

MAY 29, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. I’m your host, Matt Heinz.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Or do you have concerns that recent updates might indicate a change in strategy that could threaten your own interests? If you find yourself in that frame of mind, here are three things to consider before pulling the plug.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Vendors 87

Martech

MARCH 7, 2024

That said, I didn’t really see anything that knocked my socks off. Dig deeper: How AI enhances multimedia content creation Vendor consolidation Vendor consolidation was not necessarily an official event theme, but martech consolidation was a definite vibe. But to do that, you have to make time for it.

Marketing AI 93

Marketing AI Work Management Marketing Management Vendors 93

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69