Martech

MAY 1, 2023

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential. A better approach to email campaigns.

Ideal Customer Profiles 107

Ideal Customer Profiles Case Study Case Studies Opt-out 107

Zoominfo

APRIL 16, 2019

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. As a result, you’d cater to their more specific needs and interests, which would help increase engagement.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Heinz Marketing

MARCH 31, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Follow along each month and optimize your email deliverability from the ground up.

Deliverability 98

Deliverability Optimization CAN-SPAM Content 98

Opt Intelligence

NOVEMBER 28, 2021

More than 300 billion emails are sent per day. Not all of them are opened, and far fewer are read. There are a number of factors at play, but there are three major email marketing mistakes that likely contribute to poor open or clickthrough rates. You can target specific emails from your list.

Email Marketing 82

Email Marketing Clickthrough Opt-in Buying Cycle 82

ConvertKit

AUGUST 3, 2021

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts. On the contrary, they can also lack accuracy.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

Adobe Experience Cloud Blog

JULY 12, 2019

Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. And it’s true that email no longer has the insanely high open rates it used to.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Optinmonster

JANUARY 26, 2023

Ready to convert more visitors to customers? A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. That’s why you need a strong email strategy if you want to supercharge your business growth. Let’s get started!

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Litmus

MAY 26, 2021

Email inboxes get filled with any number of different types of communications. From transactional emails, personal conversations, business memos and promotions, inboxes are a mess of messages. So it’s no surprise you might still hear the question, “Is email marketing dead?” Fortunately, it’s just bad email marketing that’s dead.

Brand Identity 114

Brand Identity Branding Trigger Marketing Mobile Marketing 114

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Adobe Experience Cloud Blog

OCTOBER 21, 2020

There was a window opening up, and we had to jump through it. The cost of impressions on Facebook went down due to fewer advertisers, yet more people were spending time online. People clicked on billions more Facebook ads in March than they did in September, according to data analyzed by Kepios.

Lead Nurturing 174

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

Hubspot

NOVEMBER 24, 2017

Either way -- if you're a marketer that plays any role in managing your brand's blog -- read on. Then, once we've covered all those bases, we'll get into how to proactively stay on top of your rankings, to get into good habits that can help you maintain your blog's SEO health. Ready to get into diagnosing those problematic blog posts?

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

ANNUITAS

JULY 20, 2021

As stated in the blog post, Are You Committing Random Acts of Sales and Marketing , “quite simply, random acts of marketing require more investment and deliver less return.” To learn more about these concepts read the article, The Key to Operationalizing Go-To-Market Around Customer Journey: Conversation Track Architecture.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

Brandpoint

MARCH 15, 2023

If you’re starting from scratch or optimizing existing digital assets, a robust email marketing for manufacturers strategy should fit in with any plan. As any statistics-loving marketer knows, email is an effective piece of your strategy. The ROI on email marketing is $36 for every $1 spent. What is a drip email strategy?

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Zoominfo

NOVEMBER 15, 2019

Email marketing is hard. Some might argue that email marketing is even harder today than it was a decade ago. Whether you agree with that statement, one thing is for sure: email marketing provides different challenges than it did five or 10 years ago. What’s an email sender reputation? Why do emails bounce?

Validation 200

Validation CAN-SPAM Deliverability Marketing Automation Services 200

Hubspot

JULY 7, 2020

While email volume has risen significantly — typically a no-no for teams hoping to keep their open rates up — open rates have risen faster than volume has grown, demonstrating that teams have been successful at providing relevant and helpful content. Sales teams sent up to 60% more email than pre-COVID benchmarks.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

SmartBug Media

OCTOBER 12, 2022

Whereas most website pages are one-way conversations, the contact page opens the door to two-way communication by inviting visitors to initiate a conversation. Another eye-tracking study found that visitors tend to complete forms that are designed with fewer visual distractions. The fewer clicks, the faster it is to convert.

Contacts 84

Contacts Optimization Conversion Conversion Rate 84

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #4: Email volume and list growth. But here’s the problem: most email marketing advice is aimed at brands with massive audiences. Jump ahead.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Circle Studio

NOVEMBER 23, 2021

While growth is almost always a top priority, sustainable growth will require more than just a cursory “box check” when it comes to strategy. As growth continues to become more challenging, look for leaders to elevate strategy in their marketing, replacing tactics with strategies and simple goals with true aspirations for winning.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Liveintent

APRIL 4, 2018

Ask a marketer the best day to send an email and you’ll likely hear “Tuesday.” ” For years, Tuesday has been the go-to day for sending email, based on studies pointing to high open and click-through rates. Here are three reasons why weekend email blasts are a great idea. businesses, 36.5%

Click Rate 79

Click Rate Blast Campaigns Case Studies Mobile Marketing 79

Only B2B

OCTOBER 11, 2017

Finally, 5 things in email marketing campaign which actually work. We can only wish this was true, but we have all been there thinking about – Why doesn’t my email marketing campaigns generate results? My readers don’t seem to open my emails! But, email marketing has the highest ROI of all marketing channels.

Advertorials 98

Advertorials Burn Rate Ad Frequency Click Rate 98

Sharpspring

SEPTEMBER 10, 2021

Read on to learn why email marketing is ultimately all about relationships — and how to improve yours. As we discussed in the first part of this blog series, your emails should all be “from” an actual person — not your company at large. The more personal, the better. Bad example: Subject line: Here’s a marketing email!

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89

SocialPilot

FEBRUARY 21, 2024

21% of viewers made a purchase after clicking an influencer’s post , and 16% did not click on the post but later made a purchase inspired by that post. Types of Influencers on Instagram Having a huge following on Instagram does not necessarily translate into more sales. What were the results?

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Adobe Experience Cloud Blog

MAY 3, 2017

Author: Cassidy Milder It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. billion emails sent every second.

Email Marketing 128

Email Marketing Campaigns Top of Funnel Thought Leadership 128

Litmus

FEBRUARY 7, 2023

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. Read on (or jump ahead!): Is BIMI worth implementing? BIMI’s just the latest way of continuing to nurture that confidence.

Email Marketing 89

Email Marketing Design Trends Work Management 89

Huptech Web

NOVEMBER 3, 2023

In e-commerce, a good button can persuade more shoppers to buy from your online store. It doesn’t matter if you’re crafting buttons for your product pages, contact support, or email newsletters. Make Proper Use of these CTAs to Increase Lead Conversion Rates And much more! That means fewer sales.

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52

ClearVoice

AUGUST 25, 2022

Have you ever received an ecommerce email that seemed so on-target, so well-timed, that you felt like they knew you better than people in your life? You may have been the recipient of an email marketing sequence, an innovative and yet carefully-planned way to send out emails based on actions, intent, and customer data.

Email Marketing 52

Email Marketing Planning Paid Search Agency Trigger Marketing 52

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple. Conversion rate.

Top of Funnel 74

Top of Funnel Marketing Funnels Email Marketing Conversion 74

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% higher open rate than regular emails. What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Consider features you want.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Optinmonster

SEPTEMBER 18, 2020

Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. But, done right, it can make your content more appealing, help you to engage with your target audience, and result in better leads.

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Launch Marketing

DECEMBER 2, 2020

If you take more value in a lead signing up for a webinar, then score that activity higher than the eBook download. Email Engagement: When your organization sends out a newsletter , take note of how leads are interacting with the links in the email. Do they click the link to download a piece of content? Increased revenue.

Lead Ranking 71

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 71

TrustRadius Marketing

JANUARY 24, 2023

Options for sharing your small business’s passwords were once limited to unprotected emails or post-it notes scattered around the office. blog post for a quick refresher on password managers’ basic functions. Click here to read “What is a Password Manager?” Some of their add-ons are more unique, though.

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Business 98

ClearVoice

AUGUST 26, 2022

If you’re like most businesses, you work hard to build solid email lists and create brilliant content for your email marketing campaigns. And your worst nightmare is the thought that your emails end up in your customers’ spam folders. So how do you avoid having your marketing emails go to spam?

Email Marketing 52

Email Marketing CAN-SPAM Work Management Marketing Management 52

Animalz blog

APRIL 18, 2023

Technology is an arm’s race, and there are more dollars flowing into content generation than content detection. There are plenty of ways that could happen: This risk is speculative, but it’s worth keeping an open mind. Write in the style of Ernest Hemingway,” or even “Write in the style of the Animalz blog.”)

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Webbiquity

JANUARY 30, 2018

The initial setup is quick and intuitive, as shown, though it’s a bit tricky if you manage multiple GA accounts under one email address. The report displayed engagement by hours and days; not surprisingly, the most active time correlated with the site’s new blog post publishing schedule. more time when they are returning.

Marketing Automation Services 224

Marketing Automation Services Analytics Tools Correlation 224

SmartBug Media

JUNE 22, 2022

Email flows, also known as email automation, serve as part of the backbone of an e-commerce marketing plan by providing content to subscribers. However, email flows aren’t one-and-done projects. A/B Testing Email Flows. When it comes to testing SMS and email flows, every test falls under one category: A/B testing.

Optimization 92

Optimization SMS Work Management Urgency Marketing 92

Convince & Convert

SEPTEMBER 22, 2010

Email is all about actual audience. If someone signs up for your email updates when you send one out, that person will receive it in almost every case. Will that open it? Will they click on it to visit your offer/website/landing page? Approximately 25% of the time (on average) they will.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Ontraport

DECEMBER 30, 2019

That’s a bummer because to sell more and grow your business, you need more prospects looking at and considering your offers. By improving the response rate you get with every interaction (every email, web page visit, order form, etc.) This is a far more sophisticated strategy and very powerful. Well, lots of ways.

Personalization 82

Personalization SMS Budget Programs Landing Pages 82