ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. Communication preferences have changed over the past few years. Begin by conducting first party research.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 77

Marketing Management Vendors Studies Top of Funnel 77

Bluetext

APRIL 8, 2024

In this blog post, we’ll highlight some upcoming cybersecurity events in 2024 that companies should consider attending and provide insights into maximizing brand awareness opportunities through strategic marketing approaches. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 38

Peer-to-peer Brand Identity Branding Thought Leadership 38

KoMarketing Associates

JULY 27, 2017

This was only surpassed by one-to-one peer recommendations (80 percent). This was only surpassed by one-to-one peer recommendations (80 percent). Product reviews (58 percent), in-person events (55 percent) and product demos (55 percent) were also influential among buyers. CXOs and Marketing Content Preferences.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages.

Top of Funnel 261

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 261

Hubspot

MARCH 10, 2020

And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Are you writing technology demos for an audience that most likely grew up with technology? When writing for millennials, are you thinking about how your blog will benefit them?

eCommerce 90

eCommerce Peer-to-peer Statistics Thought Leadership 90

Sana Commerce

MARCH 12, 2024

Introducing Edge Cloud by Fastly What if there was a solution that helped your web store keep up with privacy regulations and B2B customer demands for a lightning-fast web store? We’re proud to announce that Sana Commerce Cloud customers get to experience the power of Edge Cloud by Fastly. What is Edge Cloud by Fastly and how does it work?

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, whether you’re a new reader looking for new sales content or a ZoomInfo regular, today’s blog post is for you. So, allow us to indulge. Today, we’re taking a walk down memory lane. Keep reading! Keep reading!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Salesforce Marketing Cloud

DECEMBER 6, 2023

You’ll also use these skills to effectively interact with your end users to demo new features, troubleshoot reported issues, and handle requests. When a new release comes out, I write a blog about it. Salesforce Admins have the power to deliver success for their companies. How do they do it? Technical + soft skills = admin success!

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Metadata

SEPTEMBER 20, 2023

Most of my peers say the rise of ABM and the death of gated content is happening independently. For better or worse, this was standard practice for B2B marketers for decades, and for most of that time, people accepted forms as the price they had to pay for something valuable, like an ebook, demo, or another offer type.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Content4Demand

DECEMBER 17, 2019

It’s taken awhile for blogs to gain the respect they deserve in B2B marketing, but now that this versatile content platform has caught fire, B2B buyers and marketers can’t get enough of them. Each year we produce more blog posts for our clients than the last. Because it turns out blogs are great for a lot of different marketing needs.

Peer-to-peer 53

Peer-to-peer Conference Digital Marketing Funnels Webinar Metrics 53

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages. Quick Takeaways.

Top of Funnel 287

Top of Funnel Buyer's Journey Trends Lead Scoring 287

SalesIntel

NOVEMBER 21, 2022

Sales demos are failing. The efficiency and effectiveness of your sales team directly reflect on the success of your company. In the face of fierce competition, B2B companies are often sensing that their SDRs are unable to convey a compelling brand story that will set themselves apart. Long sales cycles. Not enough qualified inbound leads.

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

Metadata

FEBRUARY 5, 2024

Blog posts targeting the same keywords. How did ClickUp go from zero to 8M users in just a few years? A great product helped, but that’s only half the story. Lucky for us, we got the other half during DEMAND. “We Psst…we’re talking about Jira.) Websites with the same buzzwords (supercharge, anyone?).

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Webbiquity

SEPTEMBER 12, 2019

Their training included making videos , setting up blogs, building domains, digital mapping, and more. Peer tutoring at the the digital knowledge center at the University of Mary Washington helps students with their digital projects and assignments. What is the raison d’etre of a tech bar on a college campus?

Marketing Management 165

Marketing Management Peer-to-peer Training Education 165

Hinge Marketing

FEBRUARY 22, 2024

In the chart below, you’ll see that the top three most impactful techniques identified by High Growth firms were 1) assessments and consultations, 2) live demos, and 3) business development materials, such as qualifications presentations, pitch materials, and proposals. These high flyers grew 4X faster and enjoyed almost 2X the profits.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

EveryoneSocial

JANUARY 7, 2020

Plus, there is more to lose when purchasing a B2B product and peer recommendations hold a lot of weight in the buying decisions. Plus, there is more to lose when purchasing a B2B product and peer recommendations hold a lot of weight in the buying decisions. Influencer Marketing for B2B Companies. And it works well for many B2C brands.

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

ANNUITAS

MAY 9, 2016

There are many days, weeks and even months during the year that we all get so bogged down and busy in our day-to-day tasks that we can’t stop to attend an educational webinar or take the time to read blog posts about new features and functionalities for products that we work in every day. Peer interaction-. Live in Vegas-.

Marketo 100

Marketo Peer-to-peer Planning Marketing Automation Services 100

Conversica

JULY 31, 2019

These events provide Marketers and Sales teams with the opportunity to engage new prospects directly, interact with existing customers, and expand brand thought leadership through speaking sessions, analyst meetings, hands-on product demos and, of course, to learn and network with peers. Conversica + SummitSync = Event Marketer Heaven.

Advertising Agencies 45

Advertising Agencies Peer-to-peer Trade Show Enterprise Management 45

Metadata

APRIL 8, 2024

I used Metadata for the first time in 2021 when I worked at Armorblox (now a part of Cisco), and it instantly made me a better B2B marketer. Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. I was instantly hooked. This was when Metadata entered my life.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Hubspot

JUNE 10, 2020

And, despite being virtual, the conference will still include opportunities to network and learn from peers in the industry. And, despite being virtual, the conference will still include opportunities to network and learn from peers in the industry. In 2020, many companies have needed to pivot to virtual conferences. SaaStr Annual.

Conference 97

Conference Paid Search Agency Companies Peer-to-peer 97

Salesforce Marketing Cloud

JUNE 2, 2022

This blog will look at strategies and tactics for creating, managing, and measuring pipeline with a focus on how our team at Salesforce does it. Pipeline is the glue between the marketing and sales departments. It’s what helps drive forecast accuracy, and it’s how we drive accountability by product, geography, and segment. Watch the video.

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

Zoominfo

OCTOBER 5, 2021

“If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.” Let’s dive in.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Hubspot

OCTOBER 9, 2019

In this blog by Michael Pici, a vice president of business operations at HubSpot, he recommends roleplay exercises include: Dealing with extreme situations. During the sales process, you'll need to give sales presentations, conduct product demos, and persuasively speak to several decision-makers. Plus, it can increase your sales.

Work Management 97

Work Management Peer-to-peer Marketing Management Sales Cycle 97

Hubspot

NOVEMBER 28, 2023

You can showcase value by Providing demos. No one knows what it’s like to work in sales better than those in the trenches of the day-to-day — salespeople trying to hit their numbers while battling the ups and downs of the job. Read on and learn from people already in the field. When there’s more budget, perhaps the prospect will return.

Work Management 73

Work Management Marketing Management Peer-to-peer High Quality Lead 73

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. Yes, there are some key ingredients like patience, persistence, persuasion and hard work. But, at the end of the day, prospecting is a skill. That said, there are certain tactics and strategies that can help you become more successful at prospecting.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Adobe Experience Cloud Blog

JUNE 28, 2017

Typically, they think about making traditional genres of video content—explainer, demo, webinar, etc. According to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. The solution is nurturing, buy how do you do that? Opportunistic Video.

Lead Nurturing 134

Lead Nurturing Top of Funnel Video Marketing Account Based Marketing 134

SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Much like upselling and cross-selling can be used interchangeably, so can affiliate and referral marketing.

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

EveryoneSocial

JANUARY 4, 2021

According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. LinkedIn Sales Navigator.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

EveryoneSocial

APRIL 14, 2020

Many might be writing blog posts, taking pictures, recording video or other forms of medium on some consistent basis. There is no doubt that content creation plays a major role for your organization. Content is everywhere and impacting everything. More than you may even have thought about or realized until just now.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

EveryoneSocial

JUNE 8, 2022

You may be surprised to learn that even when your people don’t exclusively promote company content like ebooks or blog posts, your brand still benefits from their increased social activity. I’m often asked, “How can we get our employees to share more on social media?” The answer is social media prompts. What Are Social Media Prompts?

Social Media 52

Social Media Peer-to-peer Media Work Management 52

InsightSquared

APRIL 14, 2021

Today, the average Chief Revenue Officer’s (CRO) tenure is a shocking 16 months, according to Revenue Collective. There are countless factors that lead to this. CROs, and sales leaders alike, often walk into their new role blind. They are handed a pipeline, but with few exceptions, data quality, visibility, and health are all issues.

Ideal Customer Profiles 156

Ideal Customer Profiles Lead Ranking Top of Funnel Lead Scoring 156

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. They keep their profiles up to date, research their prospects’ profiles before contacting or emailing, and monitor what prospective customers share in groups.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

DotDigital

AUGUST 10, 2021

As the holiday season approaches it’s time to step back and re-evaluate your customer experience. Halloween, Black Friday, Cyber Monday, Christmas… they’re all events that will drive a massive influx of traffic to your website. Making the time now to perfect the customer experience will lead to huge benefits in the future. 1: Slow site speed.

Barriers 98

Barriers Purchase Peer-to-peer eCommerce 98

Salesforce Marketing Cloud

NOVEMBER 3, 2021

Regardless of your level or background, you can skill up with new guided learning paths across four key sales roles including: Business Development Representative (BDR) — Research and contact new prospects to begin relationship-building in preparation for sales pitches and demos. million new jobs by 2026. Introducing the Sales Career Path.

Ad Building 52

Ad Building Peer-to-peer Cold Calling Communities 52

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. With so much on the line, you need to get it right the first time. One of the most impactful channels to use when launching a pharmaceutical product is strategic events.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Salesforce Marketing Cloud

FEBRUARY 7, 2024

In this blog post, we’ll explore the ways AI can improve and transform your ESG strategies. Reporting environmental, social, and governance (ESG) disclosures is vital, but it can be a tedious process, especially as global regulations ramp up. billion in 2023 to nearly $65 billion in 2027. What is generative AI for ESG reporting?

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52