Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. I ran demand and operations, so my job was simple: generate and optimize leads. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. I was instantly hooked.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Marketing Insider Group

AUGUST 29, 2023

Instead of traditional ads, create edutainment content that resonates with your audience, leading to higher engagement rates. Change is the only constant in the world of digital marketing –especially when it comes to social media trends. Gone are the days of generic, one-size-fits-all content. Why is it trending? Showcase expertise.

Social Media 250

Social Media Marketing AI Trends Peer-to-peer 250

Heinz Marketing

SEPTEMBER 2, 2019

Pacific you can find the transcription and recording here on the blog on Mondays. Jump on high intent leads in the moment with Intercom, the business messenger that extends the reach of your team 24/7. Intercom creates more opportunities for you by booking meetings and collecting data from leads automatically.

Top of Funnel 58

Top of Funnel Peer-to-peer B2B Thought Leadership Lead Scoring 58

Metadata

JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue. Keep reading to find out.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52