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How to Do Search Engine Optimization for Your Old Blog Posts

SmartBug Media

If you’ve done inbound marketing for any length of time, chances are your organization has written some blog posts. Before you start making changes to your old blog posts, you need to know which keywords you’re targeting with the changes. Now, knowing what you’d like to rank for, let’s move on to look at your historical blog posts.

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How to Grow Your Audience With Google Search and Discover

RebelMouse

Along those lines, they emphasized it’s best practice to establish search authority on a topic by publishing “early and regularly. That means being on top of a trend at its origin or starting to publish ahead of time when an event is coming up. Editors can update the URL, meta description, and so on to optimize around those keywords.

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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Placing a question in the subhead and offering the answer in the body of the blog post can also help a piece of content rank.

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Content Marketing 2016 – Tips and Trends [Webinar FAQs]

LeadSquared

Now, this is a very basic example; if you talk to your prospects and customers – they’ll hand you the stories by telling you their motivations for saving (travel?), Check out this blog by NerdWallet for instance. Don’t write to rank for a keyword, write to provide an answer to a specific question.

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Five steps to better B2B e-commerce SEO

Sana Commerce

Improves customer experience : B2B e-commerce sites that have been optimized for SEO tend to have better content, a more robust structure, and are generally easier to use. It’s also a good idea to keep an eye on the content your competitors are publishing. This will help you keep keyword rankings long after you’re done writing.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

: This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Button Optimizer. What is it?

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Homepage SEO: Strategies & Best Practices For Optimizing Your Homepage

seo.co

Up to this point, we’ve focused on creating high-quality homepage content that can help your site rank and appeal to your customers at the same time. A natural backlink profile , based on linking anchor text , to your homepage should look much different than your services pages and your blog posts: versus. Domain strength. Anchor text.

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