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How to Supercharge Your Content Marketing for Buyer Intent

Marketing Insider Group

As a marketer, creating and publishing the right content in the proper context is essential. That’s why we consider buyer intent to help our clients hone into their target audience to understand their needs better and give them what they’re seeking. What is Buyer Intent in Content Marketing? Source: HubSpot.

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12 Effective Strategies for Improving B2B Lead Quality

Binary Demand

However, the actual task begins when you have to turn those leads into paying customers. It is widely believed that the more leads you generate, the more likely you are to convert them into customers. This can be initiated by building the company’s ideal buyer persona. How to improve lead quality?”

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Should You Reoptimize Your Blog Content? 55 Marketers Respond

Referral Rock

Fresh content is published at the speed of light, optimized to compete for relevant keywords. But the work on your posts is far from finished after you first hit “publish.”. It’s easy to forget that refining older blog posts is just as important to staying on top of SEO. 98% of the marketers we surveyed have an active blog.

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B2B Personalization; Marketing Perfection or Just Plain Creepy?

Inbox Insight

Personalization for B2B marketers focuses around delivering the message a customer will be interested in, at the right time in which they will be interested, in order to appeal to the 90% of 18-64 year olds who value personalized messages. superior customer experience. faster revenue. shorter sales cycles.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. We’re excited to share those insights in blog form, here, and via webinar recording (access here).

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. We’re excited to share those insights in blog form, here, and via webinar recording (access here).

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. We’re excited to share those insights in blog form, here, and via webinar recording (access here).