Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Below is a great visual representation of what the funnel looks like.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

LeadSquared

OCTOBER 24, 2013

This article is a continuation of my previous blog post on ‘How to get started with website SEO’ You can also take a look at the webinar here. . Provide unique & informational content in your website and blog. Update your blog every once a while. If you have not launched your blog, fill it with.

FAQ 52

FAQ DMCA Webinar Metrics SEO 52

TrustRadius Marketing

APRIL 1, 2021

Online marketing groups are publishing headlines about the “voice search revolution”. For example, it can be fantastic in the generation of targeted long-tail keywords. Using long-tail keywords like “where is my business located?” Your customers will also appreciate the accessibility of this information.

SEO 52

SEO Long Tail Marketing Work Management Marketing Management 52

seo.co

JANUARY 14, 2024

Insert important keywords naturally in blog and page content. Your backlinks are published on pages with high-quality content. The ideal format for these pages is to create a long FAQ section that answers every question prospects might have about their situation and the cases you take. Do you already have some backlinks?

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. When this happened, the SEO community expressed their frustration in blog posts and social media posts. Long-Tail Keywords Continue to Grow. August 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. When this happened, the SEO community expressed their frustration in blog posts and social media posts. Long-Tail Keywords Continue to Grow. August 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Method and Metric

DECEMBER 4, 2019

Think about long-tail keywords and localized phrases as well to get a really extensive list across all your services or product offerings. That’s not to say that whoever is ranking in number 1 for a bunch of keywords is necessarily going to steal your potential customers if they’re not offering exactly the same product.

Analysis 87

Analysis SERP SEO Domain 87

Referral Rock

OCTOBER 9, 2019

Fresh content is published at the speed of light, optimized to compete for relevant keywords. But the work on your posts is far from finished after you first hit “publish.”. It’s easy to forget that refining older blog posts is just as important to staying on top of SEO. 98% of the marketers we surveyed have an active blog.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Outbrain

APRIL 20, 2020

In a nutshell, a buyer persona is a research-based profile of your target customers or audience. A buyer persona helps you get into the mindset of your customers and allows you to determine what they might want from your brand and what solutions you can provide. But what would you add to an already good blog post?

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Moz

OCTOBER 18, 2020

The third most important marketing tactic is understanding who your customers are, where they live, how you can relate to them, and what they care about. From a strategic standpoint, the more information you have on your target customers, the more you’re able to get involved in the local community that they belong to. Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Salesforce Marketing Cloud

MARCH 12, 2024

You can then use more of your paid media budget to focus on your remarketing efforts and customer retention strategy. Once you create and publish organic content — whether it’s a blog post, article, or an optimized product page — the asset keeps contributing to your ranking success even when you’re not actively working on it.

eCommerce 52

eCommerce Traffic Organization SEO 52

Hubspot

OCTOBER 14, 2013

1) Long-Tail Keywords. Long-tail keywords are cool. But a long-tail keyword could be something like “inbound marketing software.”. It’s the concept of not showing the same message to a brand-new visitor to your site that you would to a customer who''s been to your site multiple times. 12) RSS.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

1) Long-Tail Keywords. Long-tail keywords are cool. But a long-tail keyword could be something like “inbound marketing software.”. It’s the concept of not showing the same message to a brand-new visitor to your site that you would to a customer who''s been to your site multiple times. 12) RSS.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Outgrow

OCTOBER 12, 2022

So, they look for a more interactive and convenient marketing approach that inspires long-term customer relationships. It is now up to the customers to decide what they want to buy, who they want to buy from, and whether they want to be advertised to or not. 85% of the biggest SaaS businesses own an active blog.

Inbound Marketing 103

Inbound Marketing Webinar Metrics Paid Content Marketing Strategy 103

seo.co

SEPTEMBER 7, 2021

Some writers focus on creating content for blogs, while others are experts at crafting social media posts or articles that will be published online. If you’re writing content for a blog , your target audience is the people who will read it. Content writing is a broad term that encompasses many different types of writing.

SEO 111

SEO Long Tail Marketing Content Keywords 111

KoMarketing Associates

AUGUST 20, 2015

You don’t have to be a “writer” by profession to publish a blog post or tweet out an article. Here’s a look at 100+ quick ways to find blog post inspiration every day: Keyword Research. Take long tail keywords and sort them in different ways to give different search queries using Merge Words. Social Media.

Peer-to-peer 120

Peer-to-peer Buyer Personas Keywords Long Tail Marketing 120

Scoop.it

MARCH 29, 2022

When you think of SEO, you may think of content marketing on blogs and landing pages. In this example, “google search” is your primary keyword (the one you want to rank for), and “learn about search engine results pages” is a long-tail keyword (a more specific keyword used in niche searches).

Social Media 81

Social Media SEO Long Tail Marketing Media 81

Single Grain

SEPTEMBER 15, 2020

Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Are you tracking keywords within a specific part of your site, such as the blog or a certain product category? Focus on Long-Tail Keywords. But how low?

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Hubspot

FEBRUARY 20, 2020

In fact, marketers who prioritize blogging efforts are 13 times more likely to see positive ROI. That's not to say blogging is the only way, or the best way to do it — but it's what works best for us. Of course, in 2020, most companies get the importance of blogging. Keyword difficulty is rising. Is it up to par?

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Hubspot

JANUARY 20, 2020

Most people searching for "skiing" aren't interested in reading a blog post about it — they're interested in seeing it visually via YouTube, or finding nearby locations so they can ski themselves. Not every keyword you find is just a single blog post. From a user perspective, this makes sense. How to Win at The New Zero-Click Game.

Keywords 84

Keywords Hubspot SEO Research 84

Single Grain

MARCH 1, 2023

Dive Deeper: * 30 Ways to Come Up with Great Ideas for Your Blog Posts * Never Run Out of Ideas: 7 Content Creation Strategies for Your Blog * How to Use ChatGPT for Powerful Content Creation (+ Examples!) Get My Free Content Marketing Plan BuzzSumo Pricing Until recently, BuzzSumo offered a free plan.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Keywords 52

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. My friends at Social Media Examiner (where I first published #19 and #21) have built a very successful business on this concept.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

ClearVoice

JUNE 21, 2022

A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. 10 pieces of 1,000-word blog posts around the keyword “BMI calculator” 2. It fosters a connection with your potential buyers so you can turn leads into paying customers. Below are some examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

nDash

JANUARY 19, 2022

Here are some basic steps for identifying your target audience: Identify the problems your products or services solve, why customers might choose your solutions, whether they need coaching to understand your offerings, and more. Outline your target customer’s demographics, including geographic location, income, lifestyle, and more.

High Quality Lead 52

High Quality Lead Top of Funnel Paid Search Agency Content 52

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). The use of intent data will become vital in analyzing the customers’ expectations & accordingly articulating the pieces of content.

SEO 59

SEO Practices Google Brand Identity 59

ClearVoice

MAY 19, 2022

To build an SEO-friendly blog architecture, you need to group your blog topics and content pieces together, in a strategic way. Building interlinked groups of related blog content provides users with an engaging, multi-page learning experience. Cue pillar pages. What is a pillar page? It’s a win-win all around. Click To Tweet.

SEO 52

SEO Marketing & Strategy Lead Ranking Content 52

Moz

JULY 17, 2019

Custom extraction is a great tool for finding missed CRO opportunities. You can also use custom extraction to find what product recommendations you or your customers are using at scale! You can also use custom extraction to find what product recommendations you or your customers are using at scale!

Lead Scoring 45

Lead Scoring Lead Ranking SERP Ideal Customer Profiles 45

Single Grain

AUGUST 20, 2020

Plenty of businesses comb through blog posts, online courses and webinars that all promise to help them improve their on-site SEO, only to find themselves reading the same basic information over and over. Advanced SEO Tip #1: Create an FAQ Page Schema. Tired of putting energy into SEO work and not getting any results?

SEO 138

SEO FAQ Lead Scoring Lead Ranking 138

Single Grain

DECEMBER 20, 2023

Programmatic SEO keyword research , in contrast, focuses on low-search-volume, low-competition keywords , specifically targeting long-tail keywords with three or more words. The combination of head terms and modifiers results in long-tail keywords. You should have at least 20 head terms for maximum impact.

SEO 52

SEO Long Tail Marketing Keywords Content 52

Hubspot

APRIL 5, 2013

Before you start posting blog posts, sending emails or scheduling tweets, you’ll find you’re more effective in the future if you’ve properly set goals for your marketing. If you’re not familiar with buyer personas, they’re models for what your ideal customers are like. 1) Set strategic and measurable marketing goals.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Online Marketing Institute

MARCH 30, 2011

Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. Yes, we are all publishers now , but the evolution from marketing departments to more of a publishing department will still take years for most brands to transform into.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Single Grain

JANUARY 29, 2020

Software as a service (SaaS) is a business model in which customers pay to use software that is hosted on a remote computer. has more than 350,000 subscribers to their blog (which features marketing, sales, agency and customer success content). Implementing an SEO strategy can help you with that challenge. All organic.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

seo.co

JUNE 11, 2023

However, long-tail keywords are just the first step to the evolution a proper content marketing strategy. Long-Tail Keyword Research After picking the main topic (hub), you have to decide the sub-topics (spokes) for the central hub. Spokes include long-tail keywords covering multiple specific angles of the entire topic.

Lead Ranking 64

Lead Ranking Long Tail Marketing SEO Lead Scoring 64

Single Grain

JUNE 24, 2021

SEO remains the bread and butter for content marketers to achieve the desired level of traffic and leads coming their way from published content. 60% of marketers say that inbound (SEO, blog content, etc.) In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021.

SEO 138

SEO Trends Content Marketing SERP 138

Hubspot

SEPTEMBER 21, 2012

I mean, maybe you'll get a blog post written in a couple weeks. And we've worked with thousands of customers that struggle with the exact same problem. If the answer is meaty enough, it can stand alone as a blog post. Or, you can compile several questions and answers for a kind of FAQ-style blog post or downloadable offer!

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

LeadSquared

APRIL 14, 2016

In the case of B2B, a blog post around ‘digital marketing’ might interest Marketing Professionals. If you want them to publish your article, then you have to give them something in return (something that is of value to him). Think about the last 10 conversations you had with your customer. Webinar on Email Marketing.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52