Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs.

Press 101

Press Distribution PR Public Relations 101

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. ” Leave a comment (or subscribe) to a blog about IT recruiting. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. By Peter Caputa. This is a very successful company.

Social Media 208

Social Media Search Marketing Social Marketing Optimization 208

Webbiquity

MARCH 8, 2022

Publish original studies. An example is this study on headlines from Buzzsumo that shows relevant data after analyzing 100 million headlines. To maximize attention, the study has to be related to a topic that interests both your audience and journalists who will give you free press coverage when they write about your study.

Small Business Marketing 299

Small Business Marketing Tactics Business Peer-to-peer 299

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. More specifically, we’ll cover examples including: Quotes. Press reviews. Social media posts.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Contently

MAY 11, 2024

Earlier this year, Google announced a full-court press to reduce “low-quality, unoriginal content” in search results by as much as 40%. This isn’t just about inserting a city name into your content—you need to understand the nuances of how local customers search for your products or services.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Contently

FEBRUARY 21, 2023

Google, Siri, and Alexa are all examples of NLP in action. NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative.

Marketing AI 190

Marketing AI CMS Development Lead Ranking Process 190

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? Doesn’t it make more sense to control your content and spread the word through social media, your blog and email? Why Trade Pubs Matter.

Press 67

Press B2B Blast Campaigns Public Relations 67

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. We’ll also share some real-life pre-launch marketing examples for you to take inspiration from. Its goal is to get the potential customers excited about buying your product.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. Customer service reps can answer questions by simply pasting a link to the tutorial.

Press 69

Press Product Screencast FAQ 69

RDIGS

JUNE 13, 2023

A B2B content marketing plan aims to get you in front of your ideal customers and help you solve their problems. Your content marketing strategy must start with a deep knowledge of your target customers. In this blog, we’ll teach you everything you need to know about driving growth for your business with content marketing.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. What Are the Benefits of Regularly Publishing Journalistic Content? When you publish journalistic content, you’ll quickly notice the following benefits.

Top of Funnel 263

Top of Funnel Tips Content High Quality Lead 263

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Companies can also leverage it to keep current customers informed and feeling valued.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Trade Press Services

APRIL 29, 2024

Networking is all about building those relationships so that people can refer possible customers to you, or to make a purchasing decision on what products or services you offer,” Cotton says. For example, Vistage brings together CEOs from non-competitive companies. That’s authentic network building and authentic marketing.”

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 75

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Here’s an example of what that looks like. (It Today, The Washington Post sells Heliograf’s technology through Arc Publishing , which starts at $10,000 a month and can increase to over $150,000 a month.

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. What is thought leadership?

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 321

Top of Funnel Work Management Marketing Management Content Marketing 321

Hubspot

APRIL 4, 2018

You had to write down how much you would improve your bench press by and how many times you would work out your upper body per week. Specific - In terms of marketing, you should choose the particular metric you want to improve, like visitors, leads, or customers. For example, what would you prefer? Blog Traffic Goal Example.

Examples 101

Examples Planning Landing Pages Webinar Metrics 101

Optinmonster

NOVEMBER 9, 2021

With powerful targeting features, websites are now able to show offers that the customer would be interested in. Reduce Cart Abandonment : Provide incentives to buy at a critical moment in the customer journey. For example, let’s say the visitor got to your page through a guest post you wrote for a specific website.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Marketing Insider Group

MARCH 29, 2023

This helps to build connection and trust — and ultimately, loyal customer relationships. Quick Takeaways Empathetic marketing shows customers you understand and care about their needs. Customers care about more than just purchase transactions. Instead, what we see and feel is the meaning and mission behind what brands do.

Storytelling 214

Storytelling Brand Identity Branding Paid Search Agency 214

seo.co

JANUARY 1, 2023

When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Check to see if the publishers of the content in which your brand and products are mentioned have linked back to your site accordingly. Guest Blog. Partner With Others (Naturally).

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Launch Marketing

OCTOBER 18, 2023

Images: Whether it is a header image or an image on a blog, check that these are rendering. You would not want to find a huge image on a blog that is not supposed to be there. For example, “B2B Marketing Strategy | Launch Marketing”. As brand awareness increases, so will leads and customers.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Marketing Insider Group

DECEMBER 14, 2021

Since your brand and reputation mean everything as a business, you need to be completely satisfied with your content before clicking publish to ensure you’re making a solid first impression to potential customers. Build valuable customer relationships. Do you want CTAs at the end of each blog ?

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Writing on the Web

AUGUST 26, 2014

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules : “Produce great stuff, and your customers will come to you.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? In the Thought Leadership research report, marketers said thought leadership improved website traffic, lead generation, media mentions, email subscribers, customer relationships, and backlinks. Possible outlets are industry publications, partners, and even customers.

Thought Leadership 345

Thought Leadership B2B Thought Leadership Research Practices 345

Marketing Insider Group

DECEMBER 5, 2022

There’s very few benchmarks, a little research and some good content marketing examples that have been published on content marketing ROI. If you’re feeling cheeky, ask for the ROI of that last press release, the logo your company put on a golfer’s hat or on the side of a building.

ROI 302

ROI Content Marketing Digital Asset Management Business 302

seo.co

JANUARY 23, 2022

Use Yoast to make sure you are optimizing each post for its target keyword, and after publishing the post I always make sure to build at least three internal links to it from other pages on your blog, using the keyword as anchor text, when possible. Write and publish a book & then promote it. Add A Blog.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

SmartBug Media

APRIL 7, 2020

Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. Blog copy should be as original as possible. Your brand projects an image of what product or service it offers, what it can do for the customer, and what its mission is.

Tips 66

Tips Terms and Conditions Inbound Marketing Rules 66

Launch Marketing

NOVEMBER 6, 2019

When you open your news app or scroll through your favorite news site, you might be hard pressed to find B2B marketing campaigns making the first page—or really any page for that matter. Browse the rest of the Launch Marketing blogs for other fundamental insights into B2B marketing campaigns. Attention Grabbing Campaigns.

Campaigns 61

Campaigns B2B Marketing Examples Paid Search Agency 61

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. For instance, if you’re a career coach, you might write blog posts about how to write a compelling resume or how to land your first engineering job. Build trust in customer relationships.

Curation 87

Curation Work Management Marketing Management Service 87

Martech

JUNE 22, 2023

One is PR Assistant which helps draft press releases and personalize pitches to journalists. Sinch ’s Customer Communications Cloud, has launched Smart Conversations, an AI capability that analyzes intent in incoming messages on any channel supported by the company’s Conversation API.

API 87

API Gartner Paid Search Agency PR 87

Buffer

FEBRUARY 21, 2023

View this post on Instagram A post shared by Diversability® (@diversability) In the past three years that we’ve published the list, we’ve received almost 1,000 nominations, and we’ve been able to share the work of 91 truly impressive disability advocates.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Lake One

SEPTEMBER 1, 2020

Below we’ve compiled 7 B2B SaaS social media examples and why they work. So why not showcase that product where your customers are hanging out… on social media. Those views usually translate to likes- when you’re publishing relevant content. Take this tweet from Databox , for example. Product Demo and Update Videos.

Social Media 52

Social Media Examples Media B2B Thought Leadership 52

Zoominfo

NOVEMBER 20, 2023

Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be. The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. Personalization is key to capturing potential customers’ attention and building meaningful relationships.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 86

Case Studies Case Study Advertising Benchmark Paid Search Agency 86

Writing on the Web

JULY 31, 2013

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. Or can you outsource it to writers and guest bloggers ?

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100