ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan. You can’t have it all.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Ready to hear how we did it?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. But it is an incredibly useful tool that can simplify our lives in the content creation arena. They’re the pillars of any solid content marketing strategy.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. At the time I chatted with John, Intercom had already raised $240 million, employed nine people on their content team, and enjoyed deep executive buy-in for their program. John’s response?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Benchmark Email

MARCH 5, 2024

Creating compelling blog content that resonates with your audience is key to marketing success. Marketing managers understand the importance of addressing the needs and interests of their target audience, but finding fresh and engaging blog topic ideas can be a challenging task.

Generation 52

Generation Advertising Benchmark Email Marketing Marketing & Strategy 52

Marketing Insider Group

NOVEMBER 20, 2023

At Marketing Insider Group, we believe in the power of quality. Enhanced AI performance across many tasks, whether it’s drafting compelling marketing emails, generating intricate code, or even creating captivating digital art. The Evolution of SEO At Marketing Insider Group (MIG), we’ve witnessed the fascinating journey of SEO.

Marketing AI 245

Marketing AI Lead Ranking User-Generated Content SEO 245

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Ranking 124

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. When we know where to find quality content, it gives us a strategic advantage. The truth is the internet is full of poor-quality content, weak marketing, and a lot of noise.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Envy

JUNE 29, 2022

And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. With AI on everyone’s mind, multiple industries, including B2B marketing, are lining up to see how to take advantage of the wonders of AI. And a great way to do this is through following the best AI blogs.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Is Trending Now?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Ranking 65

Lead Ranking Lead Scoring Thought Leadership Peer-to-peer 65

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! How do you plan for a year’s worth of content? More ROI from marketing.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

ClearVoice

JULY 12, 2023

Is writing blog headlines and fine-tuning them worth it? These questions are worth considering if you want more clicks and meaningful engagements from your website content. The Power of Blog Headlines Using powerful blog headlines will benefit you in many ways: You get more clicks. You get SEO value.

Viral Marketing 52

Viral Marketing Urgency Marketing Keywords Traffic 52

Top Rank Marketing

MAY 31, 2017

The post 10 Infographics to Guide Your Content Marketing Strategy appeared first on B2B Marketing Blog - TopRank®.

Marketing Strategy 75

Marketing Strategy Marketing & Strategy Content Marketing Content 75

Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? Create internal and external links to other relevant content.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. Here are our ten recruiting blogs to bookmark today. Recommended reading: The Beginner’s Guide to Data-Driven Recruiting. The SHRM blog is arguably the most well-respected, comprehensive, useful resources on this list.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. Table of Contents.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Huptech Web

JANUARY 18, 2024

Blogs can be a great source of income. Most companies have an onlinе prеsеncе with insightful blogs that provide thorough information about their products and their bеnеfits. Blogs serve as a link between businesses and their customers, giving a platform for building trust and confidеncе. How’s that еvеn possiblе?

Conversion Rate 52

Conversion Rate Conversion FAQ Click Rate 52

Hinge Marketing

MARCH 17, 2021

But in a historic year like 2020, when markets across the world teetered on the brink of depression, such growth is nothing short of remarkable. We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. But what about guest blogging?

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

BenchmarkONE

APRIL 8, 2020

Thanks to the low cost of entry, content marketing is an extremely competitive niche. To succeed, you need to create great content on your site, then support that with a guest posting strategy that will help you build links to your core content. Create a Content Marketing Strategy.

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137

Benchmark Email

AUGUST 4, 2021

It’s never too late to step up your blogging game. Blog posts help bring more traffic to your website and generate new leads. This explains why 86% of content marketers use blogs as part of their strategy. They also help you establish authority within your industry.

Advertising Benchmark 98

Advertising Benchmark Traffic Email Marketing Marketing & Strategy 98

ClearVoice

APRIL 25, 2022

A successful website strategy means more than clicking a “publish” button and making your site available to the general public. One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. Off-page SEO strategy. You guessed it – off-page SEO strategies.

Link Building 98

Link Building Ad Building Lead Ranking Lead Scoring 98

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? No matter how you prefer to consume your sales content, we’ve got a little something for everyone. Contents 1. Like, a lot.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Stevens & Tate

FEBRUARY 15, 2022

The history of blogging is an interesting one. For a while, the purpose of a blog was entirely personal. People would use blogs as a sort of online diary that was public to friends and family. However, as online marketing evolved over the years, it became apparent that the blog held immense value as a content marketing tool.

Online Marketing 100

Online Marketing Planning Lead Ranking Lead Scoring 100

ClearVoice

JUNE 17, 2022

Writing blog articles is both an art form and a science. And if you are looking for the best ways to increase traffic to your blog, you need to be both an artist and a scientist. Before you get started, ask yourself the following questions: What is it about your words that will bring people to your content?

Traffic 96

Traffic Tips Psychographics FAQ 96

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Structure your ebook content. Tools and techniques for turning blog content into an eBook. Setting your ebook apart from your free content. You don’t want to rehash old content.

Lead Ranking 145

Lead Ranking Lead Scoring Course Press 145

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. Here are some metrics to consider: High-intent Marketing Qualified Leads (MQLs).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. You’re not thinking creatively enough about what content can be and you’re probably doing a lot of busywork making content that doesn’t move the needle. Get mileage out of your content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

DivvyHQ

MARCH 8, 2023

Does your company have a blog? Is it an important part of your marketing mix? For many companies, their blog is one of the primary drivers of customer engagement, website traffic, leads, and company growth. But getting to that state takes a thoughtful strategy and a solid process, a.k.a. blog management.

Marketing Mix 79

Marketing Mix Traffic Marketing Strategy Marketing & Strategy 79

ClearVoice

MARCH 29, 2023

Generating conversions is the holy grail of all blog goals. In this guide, you’ll learn why your content doesn’t convert and what you can do about it. Table of Contents Why don’t blogs convert? Misaligned keyword strategy. Low-quality content. Improved brand awareness is great.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52