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| | CUSTOMER EXPERIENCE MATRIX
JULY 3, 2013 [Blog, Communities] Venntive Adds Communities to Small Business Marketing Automation and CRM
'It has taken me some time to form a clear picture of Venntive. More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. And community management – well, that just doesn’t have much to do with how most small businesses operate.
| | BUZZ MARKETING FOR TECHNOLOGY
OCTOBER 4, 2008 [Blog, Communities] The Bamboo Project Blog
The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. What do we need to do?
JULY 3, 2013 | CUSTOMER EXPERIENCE MATRIX
[Blog, Communities] Venntive Adds Communities to Small Business Marketing Automation and CRM
MARCH 19, 2013 | B2B MARKETING INSIDER
[Blog, Communities] Listen. Ask. Share. It’s Time For Agile Marketing
FEBRUARY 12, 2013 | BIZNOLOGY
[Blog, Communities] Build some social media marketing backbone you big wuss
JUNE 9, 2012 | CONVERSIONATION
[Blog, Communities] Defining Social Business: a Call for Clarity and Collaboration
MARCH 5, 2012 | BIZNOLOGY
[Blog, Communities] Why internal Social Business Platforms matter
SEPTEMBER 28, 2010 | THE TOP LINE
[Blog, Communities] Want more retweets? 5 secrets to success
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| | BIZNOLOGY
FEBRUARY 12, 2013 [Blog, Communities] Build some social media marketing backbone you big wuss
In a social world, trapped customers scream loudly enough for everyone to hear. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. People generally only act like wusses if they’re afraid and there’s really no reason to be so scared of the Internet. Or your village.
| | B2B MARKETING INSIDER
MARCH 19, 2013 [Blog, Communities] Listen. Ask. Share. It’s Time For Agile Marketing
According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems. There’s never been a more exciting time to be a marketer! Set a goal and then listen to learn.
| | CONVERSIONATION
JUNE 9, 2012 [Blog, Communities] Defining Social Business: a Call for Clarity and Collaboration
It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” Last week I stumbled upon a blog post by Gerardo A. feel it’s time to discuss what we mean by social business and see five reasons to do so: The term social business is often used too much in a restricted wa y, depending upon the background of those using it.
| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 [Blog, Communities] PKM and the Organization - Pollard
In search of a better way to live and make a living, and a better understanding of how the world really works. n North America at least, Knowledge Management (KM) budgets are under constant siege, KM leaders salaries and department headcounts have been cut back, the Knowledge Director role has been relegated to a subordinate back-office role, and many CEOs are searching for ways to outsource the function entirely. In other words, most executives either do not see KM as strategic to their organizations, or have lost faith that investment in KM offers an appropriate ROI.
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BIZNOLOGY | MONDAY, MARCH 5, 2012 [Blog, Communities] Why internal Social Business Platforms matter
As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. After all, face-to-face meetings, emails, telephone and shared files have all proven their value, and are alive and well in most enterprises. In a previous post, I mentioned this quote by David Allen ( Getting Things Done ) from an interview to the Harvard Business Review magazine (May 2011 issue): Peter Drucker said that the toughest job for knowledge workers is defining the work. MORE >>
THE TOP LINE | TUESDAY, SEPTEMBER 28, 2010 [Blog, Communities] Want more retweets? 5 secrets to success
Last week, Marketing Profs published my article entitled Accelerate Referrals: 9 steps to success and their readers retweeted it 73 times! Build a following across multiple channels to expand your reach. So, chances are a large number of people saw it, but it takes even larger numbers to generate retweets. Compare my reach to that of MarketingProfs, an organization that has made significant investments in building a following for each of their communications channels. Convert your following into a community. For one, most communities promote sharing. MORE >>
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008 [Blog, Communities] How to Save the World - PKM An Update
Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. We did about 100 interviews, and tried to get at the root causes of the problems and concerns they cited. Was there too much content to wade through? Earth Blog. MORE >>
MARKETING INTERACTIONS | THURSDAY, JUNE 22, 2006 [Blog, Communities] Scenarios for Customer Interactions Via Portal - Marketing Interactions
Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! It feels like a huge project and sometimes its hard to know where to start. The easiest way is to look at it from the outside first. What experiences do you want the people to have who use it? There are an overwhelming amount of resources you can choose to put on a customer portal. What processes are in place? Do they work? Whats the point? MORE >>
MARKETING INTERACTIONS | THURSDAY, MARCH 16, 2006 [Blog, Communities] Maslow and Marketing - Marketing Interactions
Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! The first one talks about control : "The challenge for marketers is that were accustomed to maintainingcontrol (over our messages, over the product), but were being pushedto share it. It means you must haveeither a distinctive style that a subgroup is attracted to (meaning youcant be all things to all people). Lots of cool stuff to think about here. MORE >>
- [Blog, Communities] Personal Knowledge Management - Pollard BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- [Blog, Communities] Social Search at LinkedIn Beats Google - ReadWriteWeb BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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