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5 Steps to Improve Lead Generation ROI

Marketing Insider Group

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. What does lead generation look like today?

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7 Compelling Reasons Your Firm Should Be Blogging

Navigate the Channel

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

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How to Use Content to Achieve Thought Leadership Results

Vision Edge Marketing

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content.

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The Top 7 Content Marketing Mistakes You Need To Stop Doing Today

Marketing Insider Group

Deliver consistent content by building a calendar dedicated to valuable blog topics. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. The Importance of Content Marketing. Image Source: Groove HQ.

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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Low traffic can indicate a website technical problem, a Google algorithm penalty, or broken links. Leaders are looking beyond engagement numbers and qualified leads. How much is marketing contributing to revenue?

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A 10-Step Guest Blogging Strategy to Improve SEO

Hinge Marketing

We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. But what about guest blogging? What gave them the leg up?

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. You can also follow up with more prompts to get more ideas and better targeting.