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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

In fact, 86% of software buyers use peer review sites when buying software. However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Join Society , our exclusive Slack community dedicated to marketers in the tech space. Still have more questions?

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Google Optimize Sunsets September 30th, 2023: Everything You Need to Know (+ Alternatives)

Convert

As we predicted on November 9th, 2022 , Google not only lays off 12,000 employees but is also cutting its product line. Google announced that Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Any Google Optimize (360) experiments and personalizations still active on that date will end.

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Meet the New Unbounce Community—A Space to Connect, Learn, and Grow Smarter

Unbounce

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. When *communities* collide—get it?

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Top Tips For Successful Community Building on Twitter

Adobe Experience Cloud Blog

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers.

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Email Marketer, Party of One: The Communities You Should Join to Feel Less Alone

Litmus

Google is a powerful tool—and honestly, a skill—but a lot of the time, having a mentor or a community to talk with is much better than blindly searching online for answers. The email community is alive and well, and there are many ways you can connect with people just like you all over the world. Here are some of our favorites.

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The Top 7 Content Marketing Mistakes You Need To Stop Doing Today

Marketing Insider Group

Consistent delivery of quality content builds engagement with customers and trust within your community. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. The Importance of Content Marketing.

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How one tech company is doing marketing without cookies

Martech

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. The community of open-source developers will push back hard if their values aren’t respected. How will it impact your marketing and your marketing technology?