Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Our best tactics combine words and images to help tell a memorable story, emotionally connect with our audience, and create meaning. Visual tools like Midjourney or DALL-E.

Marketing AI 106

Marketing AI Enterprise Management Ethics Sample 106

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave.

Marketing AI 128

Marketing AI Work Management Generation Marketing Automation Services 128

Webbiquity

NOVEMBER 21, 2021

Have the tools in your marketing technology matrix kept up? Are there tools that aren’t quite cutting it, that you may want to replace? Gaps in your capabilities you may be looking at new tools to fix? Here are some of the best Cyber Week deals, across SEO, accounting, and other task areas. Video Editing.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

Webbiquity

NOVEMBER 22, 2022

Have the tools in your marketing technology matrix kept up? Are there tools that aren’t quite cutting it, that you may want to replace? Gaps in your capabilities you may be looking at new tools to fix? Here are some of the best Cyber Week deals, across CRO, social media, email marketing, and other task areas.

Marketing Management 148

Marketing Management Software Marketing Analytics Tools Business 148

Buffer

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. Content creators need all the help they can get – and they can find it in AI. one of my more ridiculous prompts.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

SocialPilot

MARCH 12, 2024

So, let’s learn all about scheduling Instagram reels using popular tools. Such as Instagram Native Feature, Meta Business Suite, and SocialPilot Scheduling Tool. It comes with several limitations, which we will discuss later in this blog. How to Edit Natively Scheduled Reel on Instagram?

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Martech

SEPTEMBER 29, 2023

Which products are best suited to the B2B world? Which are best for my industry and for my customers? The big advantage for marketers is easy access to third-party data in real-time (Snowflake partners with over 100 data providers) and convenient tools for marketing execution and analytics. And so many choices out there.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Buffer

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. While consistency is the most important element of growing as a creator, the tools you choose can enhance or frustrate your growth journey. The following tools can help. The following tools can help.

Budget Programs 122

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Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. These AI “Aha!”’ Before the birth of generative AI, these large language models (LLMs) were primarily used to analyze large datasets and predict outcomes.

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

Webbiquity

MARCH 1, 2022

As marketing budgets are restored, marketers plan to spend more on marketing technology , particularly in areas like virtual event platforms , AI tools for marketing and sales, personalization, and chatbots. Blog posts about marketing technology, for example, tend to have a limited shelf life, as technology evolves quickly.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Learn more in this video. Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails.

Enterprise Management 103

Enterprise Management Hubspot Paid Search Agency Work Management 103

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Sprout Social

OCTOBER 9, 2023

Enter the impetus for solving both challenges: artificial intelligence (AI). Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively. AI] helped me connect dots faster than I could have done on my own.

Marketing AI 113

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Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Read on to understand the mechanics of AI writing prompts and how to craft them for the best results. What are AI writing prompts?

Budget Programs 100

Budget Programs Tools Best Practices Enterprise Management 100

The Lead Agency

APRIL 14, 2024

Every year, the industry’s best and brightest share their perspectives to tell the online world what’s coming around the corner. Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. The releases for August include generative AI additions but also AI-powered data tools.

Top of Funnel 128

Top of Funnel Forecasting SMS Work Management 128

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. The presentation aims to equip both seasoned marketers and those new to social media for sales with the knowledge and tools to succeed in the competitive digital landscape. Read more here. Click here.

Trends 90

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Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? AI Insight #1 — Christopher S. Penn Chief Data Scientist Trust Insights @cspenn AI’s advancements in language and image generation are set to reshape influencer marketing.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Martech

MARCH 13, 2023

Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. We can leverage generative AI tools to level up the content creation process.

Marketing AI 95

Marketing AI AIDA Marketing Analytics Tools Template 95

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. This was a fun piece he did back in August on how to turn everyday life into content and on top of real examples, he gives us some tools he keeps handy. How to Edit Your Own Writing .

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

SmartBug Media

MARCH 1, 2023

The AI-driven large language model chatbot was unlike anything most people had seen. The tool can generate poetry, create song lyrics, build computer code, write sermons , give practical (if not always wise) advice, explain complex topics, and do students’ homework. 30, 2022, OpenAI released ChatGPT to the public.

Marketing AI 98

Marketing AI Trust Marketing Lead Ranking Lead Scoring 98

Optinmonster

FEBRUARY 15, 2024

Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. Of course, because you’re a SMART marketer.

Small Business Marketing 97

Small Business Marketing Leads Lead Marketing Qualified Leads 97

Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? It means you can spend your time editing, refining, and optimizing copy for various personas and channels, not brooding over draft 4.5 Yeah, an AI copywriter can help with that. So, how can you use AI copywriting tools in your marketing efforts?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Top Rank Marketing

DECEMBER 8, 2023

Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey?

Newsletter 97

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Top Rank Marketing

AUGUST 7, 2023

What does a hybrid of human and artificial intelligence look like for B2B marketers, and why is hybridized AI becoming one of the most important and powerful combinations for building brand trust in 2023? Humans build trust and nurture relationships. Humans build trust and nurture relationships.

Marketing AI 87

Marketing AI Automation Best Practices B2B 87

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Want it to completely rewrite an older blog post?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Thinkers360

APRIL 18, 2024

Highlighted Content : Introducing the Webex app for Ford and Lincoln’s new in-vehicle digital experience , Global Hybrid Work Study | Employee Insights, In-Office Challenges, and the Role of AI. In this edition, we speak with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. By talking to so many marketers and companies, we’ve developed lots of opinions on how to use AI to improve marketing workflows and we can (and we will!)

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Top Rank Marketing

NOVEMBER 17, 2023

The post Elevate B2B Marketing News Weekly Roundup: The Rising Pull of B2B Video, Google Adds Followed Searches & Tests Notes appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

DealSignal

FEBRUARY 20, 2024

Nothing is set in stone anymore and there is no one-size-fits-all playbook, so do your best to understand your buyers and get out there and execute. Slimming the Tech Stack Continues Martech is a $xx billion market, so it’s no wonder many organizations spend a tidy sum on tools. Broad, one-size-fits-all all content is dead.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Martech

MAY 26, 2023

Whether you’re for it or against it, AI is everywhere nowadays. It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot?

Marketing AI 90

Marketing AI Work Management B2B Marketing Management 90

ClearVoice

NOVEMBER 25, 2022

AI-assisted content. Artificial Intelligence (AI) is far from being able to produce highly polished, full-length content without human input. But with the glaring mistakes seen from AI-generated content, content experts still need to handle much of the writing and editing to ensure quality and brand alignment.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Contently

JANUARY 24, 2023

Increasingly, consumers will use the channel that best suits their needs in the moment. While consumers may still use Google for web browsing, they also turn to Amazon to research products, to Instagram for trends, to TikTok for fun videos, and to ChatGPT , the natural language chatbot from OpenAI, for unbranded search queries.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Prefer video? But Metadata, AI-generated copy sucks” Most of the time, yes. AI doesn’t know how to generate demand. Oh, and it lies. “AI,

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Circle Studio

NOVEMBER 24, 2020

Here are a few examples of what this acceleration will look like: Video. Video has become the dominant medium. Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. AI-Powered Marketing. Virtual events.

Paid Content 193

Paid Content Planning Marketing AI Trends 193