ClearVoice

AUGUST 18, 2020

How you target media, clean up a list, and personalize your email pitch is of equal or more importance to what’s in the press release. How you target media, clean up a list, and personalize your email pitch is of equal or more importance to what’s in your #pressrelease. Press release best practices: Top 7 do’s.

PR 105

PR Practices Press Best Practices 105

Only B2B

NOVEMBER 29, 2019

Targeted lead generation is equally important and just putting your website together with a contact form will not be enough. We have put together 6 strategies in this article that will help you to in targeted lead generation effectively. The biggest question here arises is can you use email marketing for generating targeted leads?

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

Sprout Social

AUGUST 17, 2022

Below we’ve broken down some of the best social media monitoring tools and how to pick one that makes sense. Consider that the best social media monitoring tools work across multiple platforms and encourage growth wherever your team is active. Putting your social interactions into context can uncover how to do better business.

Social Media 123

Social Media Tools Campaigns Media 123

Adobe Experience Cloud Blog

JUNE 23, 2016

The best customers are those that last a lifetime , and by segmenting your current customers and identifying which are the most profitable, stay the longest, expand service, and refer new customers, you can allocate more of your marketing dollars to acquiring similar prospects. Identify Your Best Customers to Find Your Best Prospects.

Segmentation 92

Segmentation Ideal Customer Profiles Best Practices Allocation 92

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Litmus

NOVEMBER 16, 2021

You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? How can email inform your marketing strategy? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.

Analytics 95

Analytics Email Marketing Privacy Protection Marketing & Strategy 95

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

6sense

FEBRUARY 20, 2020

6sense , the leading Account Engagement Platform, today announced the beta release of Next Best Actions, an advanced capability that uses AI to present business development representatives (BDRs) with a prioritized list of recommended actions to engage the buying team within a target account.

Best Practices 62

Best Practices Buyer Personas Outreach Vendors 62

ClearVoice

JUNE 22, 2022

Search intent is the reason why someone goes online to find information. Some keywords help searchers obtain information about a specific topic. While some keywords help searchers find the best deals for the products or services they want to purchase. Optimizing for search intent is a win-win for you and your target audience.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Engagio

FEBRUARY 21, 2020

Selecting target accounts can be stressful. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. So repeat after me: Selecting target accounts is a cross-functional project. Guess what?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Compile & Highlight Research. Offer Testimonials.

Education 120

Education Tactics B2B Marketing Practices 120

Marketing Insider Group

MARCH 11, 2024

Once they do, your company has the information it needs to make contact. In today’s environment, your digital presence offers the best opportunities for generating leads. You need to determine why a target audience isn’t making the contact you need. Here are a few reasons why your brand may be missing out.

Top of Funnel 267

Top of Funnel Sales Qualified Leads Leads Lead 267

Webbiquity

APRIL 23, 2024

This post delves into ways to make sure your email campaigns bring the best results. This includes advertising; developing email marketing campaigns with specific targeting; buying, renting, and building email lists; email marketing tools ; and other essential marketing components. What’s the Scoop on ROI for Email Marketing?

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Sprout Social

MAY 10, 2019

TrueView in-stream ads can be highly targeted, and Google found that relevant ads get 3 times more attention than the average video ad. If you show a client how well your service works through video, then they’re more likely to make an informed investment in your offering. Marketers are increasingly focused on YouTube ads.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

MARCH 25, 2024

Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. It includes details like: Customer names Contact information Purchase history Interaction history Preferences This information is invaluable for businesses looking to tailor their marketing strategies effectively.

Peer-to-peer 254

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 254

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

DECEMBER 18, 2023

This isn’t just about throwing content into the digital universe and hoping for the best. You’re aiming to engage, inform, and ultimately, convert. You’re aiming to engage, inform, and ultimately, convert. Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach.

Paid Content 229

Paid Content Distribution Cost Per Thousand Budget Programs 229

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI.

B2B Marketing 309

B2B Marketing B2B Buyer Personas Mobile Advertising 309

TrustRadius Marketing

APRIL 18, 2019

Persuasive and informative advertising share the same goal — to persuade audiences to embrace certain attitudes and behaviors. Though persuasive and informative ads share the same goal, they take different approaches. Though even informative ads often have a little emotion thrown in). Informative advertising sticks to facts.

Advertising Agencies 60

Advertising Agencies Paid Content Education Advertisements 60

BDB

AUGUST 9, 2023

The ever-evolving B2B marketing landscape means that informed (and quick) decision-making is increasingly critical – especially if brands want to stay flexible to maintain a competitive edge and achieve commercial success long-term. Our best advice is to never stand still. Sound about right? Don’t have the time to do this?

B2B Marketing 26

B2B Marketing Peer-to-peer Planning B2B 26

Scoop.it

AUGUST 22, 2019

Top marketers leverage both their creative writing skills and their data analytics to inform every step of their content strategy. By taking advantage of a wealth of information that data can provide, you can optimize your content strategy – and see material improvement nearly instantly. Uncover Content Strategies In Data.

Top of Funnel 52

Top of Funnel Marketing Analytics Tools Analytics Optimization 52

Martech Advisor

NOVEMBER 18, 2019

In this article, Jose Cebrian will touch on the best ways to harness customer data and how to utilize that data across multiple channels, deepening the connection between marketers and customers. But also, like other channels, you shouldn’t use direct mail to target everyone on your list. Start with the audience.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

Engagio

SEPTEMBER 11, 2017

Selected Their Target Accounts with the Right Data. Next, Chorus broke those accounts into Tiers 1, 2, and 3, with Tier 1 accounts meeting the most stringent, best-fit requirements. The next step was to find the key people at those accounts and their contact information. Informs Their ABM Strategy appeared first on Engagio.

Account Based Marketing 70

Account Based Marketing ABM Marketing & Strategy B2B Sales 70

Martech

APRIL 22, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry. This will help you tailor your email content and messaging to resonate with your target audience.

Lead Generation 114

Lead Generation Lead Ranking Tactics Lead Scoring 114

Martech

APRIL 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Answer: Deterministic matching in a Customer Data Platform (CDP) is identifying and linking customer data based on known and verified information. MarTechBot now has 10+ personas to provide more targeted responses.

Marketing Automation Services 102

Marketing Automation Services Tools Marketing AI Ideal Customer Profiles 102

Martech

APRIL 25, 2024

This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Rather, leverage machine learning to parse your mature marketing into clusters and create more personalized targeting and messaging strategies for these subsegments under the boomer umbrella.

Television marketing 125

Television marketing Planning Paid Search Agency Peer-to-peer 125

SmartBrief - Marketing

FEBRUARY 26, 2024

In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking.

Top of Funnel 118

Top of Funnel Newsletter Planning Peer-to-peer 118

Martech

MAY 6, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. It enables you to tailor your marketing and sales strategies to specific customer segments, providing personalized experiences and targeted offers that are more likely to resonate with their needs and preferences.

Lead Ranking 82

Lead Ranking Lead Scoring Sales Qualified Leads Cross-Selling 82

Mereo

DECEMBER 5, 2019

And there are three areas your losses should inform and affect into the future. . And even if it is truly revolutionary to your target audience, the value is often not communicated clearly — and in the right messaging framework to convince your buyer. Create More Compelling Use Cases. In other words: they need to understand their pain.

Differentiation 41

Differentiation B2B Sales Sales Cycle Advertising Benchmark 41

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). ABM enables marketers to create customized content and messaging for each targeted account, fostering stronger connections.

Account Based Marketing 116

Account Based Marketing Spending B2B Marketing ABM 116

Sprout Social

OCTOBER 4, 2016

As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. Last week at SproutChat we kept our focus on LinkedIn and asked our community how they approach targeting an audience, publishing and amplifying their content on the network. Show yourself off!

Linkedin 77

Linkedin Correlation Word of Mouth Thought Leadership 77

ClearVoice

NOVEMBER 3, 2019

Best in category? Best in category? Best in category? “My Best in category? and if something on this list makes you cruise straight out of this post and over to Etsy/Target/Amazon for a quick shopping spree, I won’t blame you. An Informal Survey for Your Sunday appeared first on ClearVoice. Hand lotion.

Customer Surveys 60

Customer Surveys PR Paper Blogger 60

Televerde

APRIL 30, 2024

Having a solid contact acquisition strategy is the best way to streamline and standardize your prospect data so it can support your sales process effectively. The aim is to create a working repository of individuals who have expressed interest in your products or services, enabling personalized and targeted campaigns that convert sales.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

Vidyard

JULY 7, 2014

In particular, today we’ll explore how they’re using targeted pre-roll to make the most of their YouTube presence. It all started with some YouTube pre-roll… We all love YouTube, and most times you’re there because you need some quick information, or your co-worker has sent you a new viral video to enjoy.

Youtube 50

Youtube Paid Search Agency Ads Practices 50

Martech

MARCH 12, 2024

You also know who those “best” customers are. The metric that illuminates your best customers is customer lifetime value. But do you know who your next best customers are? Those who will replace your current set of best customers as they “age out” or perhaps join and augment your profitability?

Ideal Customer Profiles 107

Ideal Customer Profiles Account Based Marketing ABM SME 107