Optinmonster

FEBRUARY 21, 2024

Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first. But first, they needed to find out what the best content on their topic actually looked like. If you do, Google will reward you. So, they studied their competition.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Valasys

MARCH 5, 2020

Instead of figuring out which product or services fits in the best to the needs of your customers, the marketers need to strategize & come up with the strategies to design exclusive products or services to suffice the requirements of the customers. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

APRIL 23, 2020

However, that time frame is only a benchmark, so you will need to determine what works best for your organization. For that reason, it’s best to be extra prepared when committing to a website redesign. A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people actually love. Much clearer!

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

FEBRUARY 20, 2020

It helps Google find your website, add it to its index, associate each page with searched topics, return this site on search engine results pages (SERPs), and ultimately drive the right people to your content. That's exactly what website indexing does in the context of search engine results pages (SERPs).

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95

Method and Metric

JANUARY 3, 2020

Essentials like title tags, image alt text, and proper site navigation hierarchy and URL structure are still vital and probably will continue to be for the foreseeable future. . it’s a reminder that if SEOs don’t stay current, dated strategies, practices, and techniques can significantly harm our efforts.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

APRIL 23, 2018

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won't be applying misguided practices just to show up in the top of the search engine results pages (SERPs). Make sure all your web pages are following on-page SEO best practices. Are Your Website URLs Optimized?

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Hubspot

AUGUST 7, 2018

But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Essentially, this means you’ll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar. Top Online Marketing Tools.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Best PPC Platforms. Maximum Bid.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Moz

FEBRUARY 9, 2021

For example, if my keyword is “types of visual merchandising,” I can see from the SERP that Google assumes an informational intent, based on the fact that the URLs ranking are largely informational articles. In other words, how should we structure the content to give it the best chance of ranking for our target query?

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

MAY 26, 2017

So, for instance, here's the search engine results page for "cat food for older cats", and you see some paid results for this specific search query: You can take that one ad and actually set it to go to two different destination URLs, and therefore, to two different landing pages. For instance, here we have the search term "inbound marketing."

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Hubspot

NOVEMBER 11, 2019

Many elements of online accessibility overlap with SEO best practices. It’s best to keep your site architecture as shallow as possible while still maintaining an intuitive hierarchy. Once you've addressed accessibility issues, you can move onto how your pages rank in the SERPs. Page Depth.

SEO 61

SEO SERP Case Studies Click Rate 61

The Lead Agency

JUNE 10, 2019

In fact, a recent Hubspot study found that 46% of all Google searches are local , which indicates that almost half of the time, users are looking for a local solution. It is vital to get these elements right in order to outrank your local competitors in the SERPs. In many cases, the most relevant results are local.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. As you can see, your template reflects these best practices, providing space for several different campaigns, AdGroups, and ad variations within those AdGroups.

PPC 28

PPC Template Work Management Marketing Management 28

Marketing Insider Group

SEPTEMBER 21, 2020

Companies that practice blogging get 97% more links to their websites. With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Configure your blog with a custom URL structure. Image source: HubSpot.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

APRIL 26, 2018

Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. There are tons of articles sharing guest blogging best practices. When pitching a blog with a guest article, the best practice is to include examples of your work.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Hubspot

NOVEMBER 4, 2010

Categorize and Optimize Product Page URLs. Search engines use page URL’s as a major resource for understanding the content of each page of your website. For example, if you sell tennis shoes and have a selection specifically for clay court surfaces you would want your page URL to read: [link]. Connect with HubSpot :

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

AUGUST 14, 2012

But it's all toward the same end Google has been trying to achieve with its Panda and Penguin updates: Reward the websites that create the best content. but that certainly isn't a good practice. Because it will be using the number of valid copyright removal notices as a signal for which websites should be displayed in the SERPs.

Copyright 28

Copyright Google SERP Validation 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Google is using it to help surface content from great authors in the SERPs. 6) What best practices do you have for pay-it-forward link building?

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Moz

FEBRUARY 20, 2019

From the analysis best practice drawer, we used: 2 cups of relevant channels for context and analysis via comparison. You're not making an automated report — even a HubSpot intern can do that. A great deal was required in order for data-driven action to happen, but we assure you, it's all doable. You're making human analysis.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Use Google.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

NOVEMBER 1, 2016

To maximize your spend and get the best return, you want to use the right strategy for the right reasons. Infusing all your digital assets with SEO best practices should be part of your standard practice for every piece of digital content your school publishes. Where SEO and PPC Differ. Some of these tags (e.g.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet. Include Numbers.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

MARCH 16, 2021

In 2021 and beyond, it's critical marketers begin paying attention to the importance of visual images as a powerful opportunity to reach new audiences on the SERPs. Here, let's explore what image SEO is, and the best practices you'll want to follow to make your webpages more discoverable in image search results.

SEO 99

SEO Practices Best Practices Lead Scoring 99

Hubspot

MARCH 15, 2018

And today's SEO best practices are all about relevancy and intent. Where are the best parts of your posts to include these terms so you rank high in search results? There are four essential places where you should try to include your keywords: title tag, headers & body, URL, and meta description. SEO can be confusing.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? So what do marketers do?

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

DECEMBER 5, 2011

Google+ business pages are a phenomenal platform for sharing photos, and there are a few best practices for leveraging your photo sharing there. Google+ business pages also provide a field for your website URL. Connect with HubSpot : Poor use of photos. Not applying for Direct Connect. Vague personal taglines.

Google 28

Google Business SERP Custom Publishing 28

Hubspot

DECEMBER 24, 2020

The better your SEO, the higher your website ends up on search engine ranking pages (SERPs) — as a result, the greater the chance of your site being noticed by potential customers. Consider a backlink from a reputable site that leads to a page on your site, which we’ll call URL A. URL Specifics. You amend the URL again: [link].

SEO 97

SEO Lead Ranking SERP Enterprise Management 97

Hubspot

MARCH 15, 2013

Since the first Panda update, a lot of people have tried to figure out what marketing practices the updates affect. Websites with shallow content aren't helpful to searchers, so as a company trying to promote the best search experience possible, it makes sense that Google is trying to ensure only the best content is surfaced in the SERPs.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Hubspot

SEPTEMBER 8, 2014

Panda updates are made in effort to reduce poor quality content results from appearing high in search engine results pages (SERPs), and to boost pages with high quality content. This includes meta data , image alt text , URL structure , or even the platform you’re using to publish your site pages. Google''s Well-Known Updates.

Google 28

Google CAN-SPAM Guidelines SERP 28

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. This will help Google use that data and display it in the SERPs. Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

AUGUST 22, 2019

It achieved this leading position by continually updating its algorithm to meet its user’s needs and delivering the best possible results (not to mention engaging users with new daily doodles on the Google homepage ). How can you ensure your content ranks high enough on the SERPs to get your audience’s attention?

Google 101

Google Lead Scoring Lead Ranking SERP 101

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Absorb information best when you've got some visuals?

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

JANUARY 24, 2013

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up in the top of the search engine results pages (SERPs). Make sure all your web pages are following on-page SEO best practices. Are your website URLs optimized?

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

MAY 7, 2020

If you're anything like me, it's helpful to learn best practices you can refer to when you're writing a title. When you type in a query on Google, title tags are the titles you see on the search engine results page (SERP). Below, let's review the best practices to keep in mind when writing SEO page titles.

SEO 100

SEO Allocation Tagging Keywords 100

ClearVoice

MARCH 26, 2021

Juicy pieces of conversion-rich content packed full of actionable insights and contagious copy that practically likes and shares itself are missing at highly trafficked intersections of the internet where you would most expect them to be. A site: search will immediately reveal the number of indexable pages under your URL.

Analysis 111

Analysis Paid Content Top of Funnel Content 111