Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. According to HubSpot, knowing your audience’s needs and preferences is vital to creating content they will connect with, as is choosing the right kind of medium to create it in. How to evaluate your content’s SEO.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Don’t rely solely on keyword research tools to come up with your content ideas.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

SmartBug Media

FEBRUARY 5, 2020

At its core, SEO is about writing content that’s better than the competition —and yes, utilizing on-page and technical SEO best practices along the way. Use the Right Keywords. Boost User Signals with On-Page Best Practices. Be Aware of Site Structure and Technical SEO Best Practices. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Valasys

AUGUST 10, 2023

Optimize Old Keywords Maybe the keywords we used did not match the searcher’s intent. These are some points you should be pondering when looking to optimize keywords for your old content that failed to rank at the time. Here is an example from SEMrush : New keywords with ranking potential emerge over time.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Hubspot

APRIL 25, 2019

These practices also support Amazon SEO — which we’ll get into later.). Your title is prime real estate for two things: product information and keywords. For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query." HubSpot Marketing Hub.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Ranking 95

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. HubSpot recommends that posts between 2100 to 2400 words work best for SEO. 4 Keywords that match intent. These underused aspects of content management are a linchpin of SEO best practices.

Google 52

Google SERP Keywords Domain 52

Navigate the Channel

JUNE 19, 2023

The curiosity gap, a theory and practice that teases readers with a hint of what’s to come without giving anything away, was coined and used effectively by media startup Upworthy. If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

seo.co

OCTOBER 27, 2020

Source: Hubspot. Experienced SEOs would build new sites, establish some links, write great content, and optimize for low-competition keywords—yet they wouldn’t be able to rank the way they should. The level of keyword competition. Is the Sandbox effect real? And if it is, what can you do to combat it?

Google 116

Google Effectiveness Domain CAN-SPAM 116

Hubspot

MARCH 13, 2020

It helps webpages rank highly on search engine results pages (SERPs). But have you ever considered using SEO practices for, say, informing marketing decisions? Organic rankings — You might have noticed that Google ranks ads at the top of SERPs, and more rankings below. For example, a keyword can have 100 MSV in the U.S.,

SEO 98

SEO SERP Buyer's Journey Lead Scoring 98

Hubspot

MARCH 15, 2019

With my question, I'm likely not looking for "marketing best practices" or "10 best marketing campaigns of 2018". Sure, both of those titles have my keyword "marketing" in them, but they won't answer my direct question. While HubSpot's "What Is Marketing? Make your keywords different from the title tag. Don't use caps.

Tagging 76

Tagging SEO Marketing Websites FAQ 76

Velocity Partners

FEBRUARY 20, 2024

However, for those of us deeply immersed in the day-to-day realities of managing B2B marketing audits & campaigns, the nuances between theory and practice are as profound as the gap between your MQL and SQL conversion rate (ouch). Let me unpack the practicalities of how we guide clients through this process.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson. Do keyword research to define your clusters. Enter keyword research. Click To Tweet.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Hubspot

MAY 30, 2019

Build a keyword strategy based on your research. Here are a few ways marketers could go wrong with PPC management: Coming up with keywords on the fly without doing prior research. Not adding "negative keywords" or monitoring campaigns to avoid wasted spend. Identify, build, or refine your campaign's landing pages.

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )?

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

Marketing Insider Group

JUNE 15, 2015

If my investments are already failing, what practices can turn them around? If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Publish Keyword-Driven Content. Practice Social Marketing. Give it Some Elbow Grease?

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Hubspot

APRIL 23, 2020

Top-performing keywords in terms of rank, traffic, and lead generation. To enhance current SEO rankings for important keywords. Let’s translate that into the way people actually speak: HubSpot’s all-in-one marketing software helps more than 6,000 businesses in 45 countries attract leads and convert them into customers.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Valasys

MARCH 5, 2020

After the January 2020 core update by Google, it has been made apparent that the research methodologies of the prospects, as well as customers, are being prioritized less based on keyword centricity & majorly based on the intent from which the searches began. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

JANUARY 4, 2021

Google recommends a responsive web design that adapts to desktop computers, phones, and tablets, and it rewards mobile-optimized sites with higher rankings on SERPs. We've already mentioned that Google's algorithm has drastically changed, especially since the old days of keyword stuffing. Augmented Reality.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Method and Metric

JANUARY 3, 2020

Aside from the speculated hundreds or even thousands of algorithmic changes that Google releases each year, strategies, content, keywords, along with technical and on-page SEO components, have been in a constant state of fluid motion. This means that we are moving away from the days of keyword-driven content where that was the primary focus.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

FEBRUARY 20, 2020

It helps Google find your website, add it to its index, associate each page with searched topics, return this site on search engine results pages (SERPs), and ultimately drive the right people to your content. That's exactly what website indexing does in the context of search engine results pages (SERPs).

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95

Hubspot

AUGUST 7, 2018

With 89% of B2B buyers and 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Valasys

APRIL 19, 2023

Source: Hubspot A Marketing Qualified Lead (MQL) is a lead that has shown interest in a company’s products or services based on their marketing efforts. According to a study by HubSpot, companies with a well-defined ICP and sales-qualified leads tactics are 2.4 times more likely to exceed revenue goals than those without one.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Hubspot

MAY 26, 2017

The kit includes the full ebook, a template, and a checklist -- everything you need to manage keywords, campaigns and ad groups successfully. This is called A/B testing, a very important and highly recommended practice for optimizing your landing pages. Finding New Keywords. On the left hand side is the list of keywords.

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. How to Guide Examples. The Recipe How to Guide.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Hubspot

MARCH 18, 2020

To help small teams, social media management software provides marketers with the tools they need to execute an entire social media strategy, such as the tools within HubSpot's Marketing Hub. These hires should be comfortable finding and implementing keywords, which will improve how high your business ranks on Google. Potential roles.

Enterprise Management 92

Enterprise Management Paid Search Agency Work Management Marketing Management 92

The Lead Agency

JUNE 10, 2019

In fact, a recent Hubspot study found that 46% of all Google searches are local , which indicates that almost half of the time, users are looking for a local solution. As mentioned above, local SEO isn’t hugely different from organic SEO, it still centres around keywords, content, links, on-page SEO and reviews.

SEO 48

SEO Marketing & Strategy Lead Ranking Lead Scoring 48

Hubspot

OCTOBER 3, 2018

Developed by the SEO software company Moz , domain authority is a search engine ranking score that predicts a website’s ability to rank on search engine results pages or SERPs. The tool can also gauge your website’s probability to rank for certain queries and keywords. What is domain authority?

Domain 78

Domain SEO SERP High Quality Lead 78

Moz

FEBRUARY 9, 2021

Your company has a content team, but you notice they’re not using keyword research to inform their articles. You’ve tried to send them keyword ideas, but so far, they haven’t been receptive to your suggestions. So I type “merchandising” into Keyword Explorer, add a couple more helpful filters, and boom!

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

TrustRadius Marketing

APRIL 23, 2021

Blogs, SERP, social media, and newsletters people sign up for are common examples of this. If you need a practical demonstration, open up a google tab, and search for “best laptops under $1,000”, a few times, with a few variants. SEO and keyword optimization become vital for targeting the right leads.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

APRIL 23, 2018

keyword stuffing, exact match anchor text links, etc.) This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won't be applying misguided practices just to show up in the top of the search engine results pages (SERPs). Make sure keywords are included where relevant. How'd you do?

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Moz

MAY 1, 2019

I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. Often people will initiate optimization efforts without first conducting effective keyword research. Develop Keyword Strategies.

SEO 54

SEO Enterprise Management Class Paid Search Agency 54

Valasys

AUGUST 22, 2019

According to HubSpot, 80% of potential customers use search engines to find local information. One needs to stick to the best practices for a while & needs to persevere. Local SEO is very similar to organic SEO in the ways the keywords are researched, the pieces of content are created & links are built.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40