Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. Practices that got a site ranked on the first page of SERPs in 2015 may no longer work in 2019. Long-Tail Keywords Dominate Searches.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

NOVEMBER 1, 2016

Infusing all your digital assets with SEO best practices should be part of your standard practice for every piece of digital content your school publishes. As mentioned earlier, SEO is the foundation that will push your website and blog higher and higher in the search engine results page (SERP). On-page SEO.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Moz

FEBRUARY 20, 2019

Ingredients for the SEO analysis This analysis is a result of a long-term retainer relationship with "The Broze Fellaz" as our ongoing analytics client. From the analysis best practice drawer, we used: 2 cups of relevant channels for context and analysis via comparison. 1 to 2 heads of your analyst brain, baked into the analysis.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

NOVEMBER 4, 2010

This will increase the probability of ranking for long-tail keywords which typically have less competition and are extremely relevant to your product offerings. Download this ebook to learn practical and specific inbound marketing methodologies that you can apply and get results. Connect with HubSpot :

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Marketing Insider Group

SEPTEMBER 21, 2020

Companies that practice blogging get 97% more links to their websites. With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. HubSpot has also found similar results, with some variation based on blogging goals.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

MARCH 15, 2018

And today's SEO best practices are all about relevancy and intent. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. A good rule of thumb is to focus on one or two long-tail keywords per blog post. Why long-tail keywords? Keep reading -- I'll explain. SEO can be confusing.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Traffic to the HubSpot Blog 2014 - 2017. But in 2018, those long-tail search queries are more likely to result in entirely different SERPs with entirely different top results.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Long-Tail Keywords Only. Check out the SERP for that keyword. Guess what?

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

DECEMBER 12, 2013

And these are, conveniently, also the signs to search engines that your site is worth surfacing in their SERPs. Falling behind on the algorithm updates can leave you inadvertently practicing some outdated SEO that, at its best, does nothing for you -- and at its worst, actively penalizes you. It keeps people on your site longer.

SEO 28

SEO Planning Allocation Long Tail Marketing 28

Directive Agency

MAY 26, 2017

To make sure that you don’t have to wait as long, here are five demand gen best practices we’ve grown to embrace. B2B Demand Gen Best Practices. Here are a few best practices to keep your demand gen focused. Best Practice #1: Keep Active Social Media Accounts. Siloed systems are a thing of the past.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

accelerate agency

FEBRUARY 12, 2023

Whilst algorithms, market trends and best practices may evolve over time, the core principles of SEO remain unchanged. Just keep in mind, to ensure your strategy is up-to-date and effective in the present day, you will need to stay informed with the latest news, updates and trends when it comes to algorithms and best-practices.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

ClearVoice

MARCH 26, 2021

Juicy pieces of conversion-rich content packed full of actionable insights and contagious copy that practically likes and shares itself are missing at highly trafficked intersections of the internet where you would most expect them to be. 6 steps to a comprehensive content gap analysis. Content Audit. Intent-Based Keyword Research.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Not too shabby for less than six hours of content.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). Instead, you need a robust and multi-faceted SEO strategy to achieve quick wins and long-term traction.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Hubspot

DECEMBER 24, 2020

The better your SEO, the higher your website ends up on search engine ranking pages (SERPs) — as a result, the greater the chance of your site being noticed by potential customers. As is turns out, large redirect chains can significantly impact your spot in SERPs for three reasons: 1. Link Juice Loss. How to Prevent Redirect Chains.

SEO 97

SEO Lead Ranking SERP Enterprise Management 97

Convert

MAY 12, 2022

But there are best practices that you can and should follow. Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Start a Blog to Target Long-Tail Keywords. The continual improvements compound over time. On-page SEO.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Single Grain

OCTOBER 30, 2023

In this post, we’ll look at the benefits and practices that go into identifying and revising existing content that – and this is key – used to perform well. According to a HubSpot study, updating old blog posts can increase traffic by up to 106%. So the question is: How often should you update your content (and why does it matter)?

Lead Scoring 52

Lead Scoring Lead Ranking Ad Frequency Content 52

Scoop.it

JULY 28, 2022

Search Engine Optimization (SEO) is the practice of using keywords, keyword phrases, and other marketing tactics to improve your rankings on search engines. You can also measure your marketing success from tools like Google Analytics, Google Search Console, and HubSpot Marketing. Why do you need to balance your SEO?

SEO 107

SEO Lead Scoring Lead Ranking Content 107

Hubspot

MARCH 21, 2018

It refers to techniques that help your website rank higher in search engine results pages (SERPs). Here are some other frequently asked questions about this critical practice today. HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things.

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

QuanticMind

NOVEMBER 15, 2018

That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . A recent study by HubSpot revealed that upon increasing their number of LPs from 1 – 10 to 11 – 15, companies reported a massive 55% lift in leads.

PPC 40

PPC Keywords CPC Cost Per Click 40

Scoop.it

JUNE 30, 2022

HubSpot is a great example of a website that posts evergreen content. As a result, the ROI of evergreen content is much higher in the long run compared to trendy articles. It takes a while, but the SERP (search engine results page) ranking it achieves is more stable, with high chances of improvement over time. Source: Buzzfeed.

Relevance 81

Relevance Planning Content SERP 81

accelerate agency

JANUARY 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). Why SaaS Companies Need a SEO Strategy.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). Why SaaS Companies Need a SEO Strategy.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

seo.co

OCTOBER 29, 2021

Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. Give tangible examples and guide them with practical steps at each point in their journey. Image Source: Hubspot ). Singular keywords like “shoes” are usually the most competitive.

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Scoop.it

JUNE 22, 2021

SERP is volatile. Our marketing team has tried numerous different methods over the years to improve our SERP. For example, we reached out to Hubspot to turn their lead generation list into this simple infographic. Source: Hubspot. Also, note the related keywords and long-tail keywords.

SEO 88

SEO Lead Scoring Lead Ranking Keywords 88

seo.co

JANUARY 3, 2021

Take HubSpot, for example. In doing so, you increase your chances of being featured prominently in search engine results pages, also known as SERPs. Best practices involve the use of long-tail, semantic friendly keywords that can be used naturally within your content. Proper keyword research. Content creation.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Hubspot

APRIL 5, 2013

HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Here at HubSpot, for instance, we have five core personas! 2) Establish exactly who your audience is.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( Long-tail keywords are more specific and are known to provide better conversions. Why You Should Use Long-Tail Keywords in Your SEO Campaign. * Top 10 Mobile Optimization Best Practices for E-commerce Sites. * SEO Industry Stats. SEO Content Stats.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

NOVEMBER 23, 2011

While your publishing volume should certainly remain competitive for your industry, keep the quality of your content up too, or you'll be penalized in the SERPs and your analytics. SEO can be a complex beast, but following some basic best practices means the difference between being found and getting lost in the shuffle.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Landing Pages 28

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Google is notoriously secretive about its algorithm, and since it has the largest search volume worldwide, many practices have sprung up in an attempt to win its favor. What’s E-A-T?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Google is notoriously secretive about its algorithm, and since it has the largest search volume worldwide, many practices have sprung up in an attempt to win its favor. What’s E-A-T?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Google is notoriously secretive about its algorithm, and since it has the largest search volume worldwide, many practices have sprung up in an attempt to win its favor. SERP rankings.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52