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Local Lead Generation: The Tips, Tricks, and Tools to Do It Right

Hubspot

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query." HubSpot Marketing Hub.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Sharing keyword intelligence is a standard best practice. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel.

PPC 101
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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

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The Right SEM Strategy for Schools

Hubspot

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. Infusing all your digital assets with SEO best practices should be part of your standard practice for every piece of digital content your school publishes. Really, the answer to "when" is "always."

SEM 28
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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Search Engine Marketing (SEM). Maximum Bid.

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How to Perfectly Manage a PPC Campaign [Template]

Hubspot

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. We've created a free PPC campaign management template that will help you and your clients set up a full-funnel campaign structure that follows PPC best practices. An even better practice would be to use dynamic keyword insertion.

PPC 101
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How to Get Started With Paid Search [Free Guide]

Hubspot

This is called A/B testing, a very important and highly recommended practice for optimizing your landing pages. You should use the information in these Search Terms reports, and also in Google AdWords' Keyword Planner, to discover new keywords that will help you further optimize all of your SEM campaigns.