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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Google recommends a responsive web design that adapts to desktop computers, phones, and tablets, and it rewards mobile-optimized sites with higher rankings on SERPs. Dwell Time. The dwell time metric is determined by the amount of time a user spends on a page before navigating back to a search engine. Augmented Reality.

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9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

At its core, SEO is about writing content that’s better than the competition —and yes, utilizing on-page and technical SEO best practices along the way. Boost User Signals with On-Page Best Practices. Be Aware of Site Structure and Technical SEO Best Practices. This SERP feature aims to answer a user’s question immediately.

SEO 87
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12 Reasons Your SEO Strategy Is Failing

Single Grain

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. So if your SEO is failing, check your site dwell time. Check out the SERP for that keyword.

SEO 89
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The Quick Guide to Enterprise SaaS SEO

Single Grain

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. This will help Google use that data and display it in the SERPs. Dive Deeper: What Is Enterprise SEO?

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Video Distribution: The Best Places to Use and Share Video

Vidyard

Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. But it also increases the amount of time people spend on a page (known as dwell time), an important factor in search engine optimization (SEO). After all, that’s the point.

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Video Distribution: The Best Places to Use and Share Video

Vidyard

Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. But it also increases the amount of time people spend on a page (known as dwell time), an important factor in search engine optimization (SEO). Best Practices for Using Video in Email.

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What is Enterprise SEO? Costs, Benefits, Strategies & Case Study

accelerate agency

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Google is notoriously secretive about its algorithm, and since it has the largest search volume worldwide, many practices have sprung up in an attempt to win its favor. What’s E-A-T?