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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Quality Score. Maximum Bid. Best PPC Platforms.

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How to Perfectly Manage a PPC Campaign [Template]

Hubspot

We've created a free PPC campaign management template that will help you and your clients set up a full-funnel campaign structure that follows PPC best practices. As you can see, your template reflects these best practices, providing space for several different campaigns, AdGroups, and ad variations within those AdGroups.

PPC 101
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International SEO: How to Optimize Your Website for Other Countries

Hubspot

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries.

SEO 97
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How to Audit Your Website for Improved SEO and Conversions

Hubspot

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won't be applying misguided practices just to show up in the top of the search engine results pages (SERPs). Make sure all your web pages are following on-page SEO best practices. Conversion Rate Optimization. How'd you do?

SEO 100
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A Handy Guide to Optimizing Your Social Media Channels

Hubspot

Below are some best practices you can implement and experiments you can run for optimizing your social channels. For Twitter, tweeting between 1 and 4 times per hour proved to be the most effective frequency (as determined by the average clickthrough rates of tweeted links). Facebook, Twitter, LinkedIn etc.).

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How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. As you can see, your template reflects these best practices, providing space for several different campaigns, AdGroups, and ad variations within those AdGroups.

PPC 28
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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.