Paul Gillin

OCTOBER 3, 2013

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I sweated every one of the 450 words I was allocated each month and still think it was some of my best writing of the past six years. Related articles.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Martech

AUGUST 4, 2022

“I had never worked in restaurants, but I’d done everything related to books and magazines and newspapers,” said Diamond.”. I was learning about all these incredible women and I wanted to help tell their stories. I had this idea to do a magazine called Cherry Bombe. In 2013, Cherry Bombe launched as a print magazine.

A/B testing 115

A/B testing Eye-Tracking Outreach Custom Publishing 115

Webbiquity

JANUARY 11, 2022

Useful content helps draw in customers, demonstrates your team’s knowledge, shows which segments your company serves, and provides value to visitors before they commit to a purchase. After implementing basic best practices for UX design, businesses will need to make changes that meet the specific needs of their audience.

Design 268

Design Paid Search Agency Companies B2B 268

Webbiquity

JUNE 28, 2022

Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. Did you help a “name brand” enterprise?

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Martech

MARCH 15, 2023

Here’s the folks to follow to stay up-to-date on trends and informed on best practices. In 1975, when he was only 21, David launched Washington Dossier, a society magazine for the nation’s capital, selling it after a 15-year run. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000.

Event Marketing 111

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 111

Marketing Insider Group

JANUARY 5, 2021

While there are other factors at play that contribute to brand trust, it’s undeniable that providing significant value through your content helps. Going beyond the temptation that many brand blogs fall prey to of simply drawing attention to their own products, Into The Gloss is a successful online lifestyle magazine in its own right.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Martech

JULY 27, 2022

Imagine Robert Williams, our leading man and swing dance aficionado, interacts with Ella, publisher of (the fictitious, I believe) Ella’s Swing Dance Magazine. She tells him he ought to read her magazine. On his lunch break, Robert searches for the magazine website on the desktop he uses at the office. The CDP doesn’t.

Ideal Customer Profiles 111

Ideal Customer Profiles Profiling Newsletter Paid Search Agency 111

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Advertising evolved significantly since its inception, and it’s all around us—online, TV, radio, billboards, magazines, and so much more. Content Marketing Helps You Rank Well on Google. You’ll never get there with advertising.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Contently

APRIL 2, 2018

In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. The Furrow is still in print today, making it not only the pioneer example of content marketing, but the longest running branded magazine in publication. But it never hurts to know your history.

Advertorials 167

Advertorials Content Marketing Content Storytelling 167

Webbiquity

MARCH 15, 2022

Buyer personas and similar marketing techniques can help you consider diverging needs when building your CRO strategy. Using the right web analytics tools will help you determine how visitors really see your website, making it easier to optimize individual pages or content for conversions. You Use the Right Tools.

Marketing & Strategy 255

Marketing & Strategy Top of Funnel B2B Landing Pages 255

Marketing Insider Group

MARCH 29, 2021

A deep dive into the data can even reveal which offline publications they read since many magazines, newspapers, and other print media have social media fan pages. They’ll know the cultural nuances that can help your brand reach your new audiences in an authentic way. Learn what kind of content best meets your prospects’ needs.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Contently

MARCH 25, 2021

It reads like the title of an award-winning magazine feature. To this day, it’s arguably one of the best pieces of content marketing ever created. “88 At Contently, we think of ourselves as our best case study. This helps with product adoption, adding in a real-world example that you don’t find on newswires.

Press 188

Press Product Case Study Case Studies 188

Adobe Experience Cloud Blog

MARCH 20, 2019

Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. But then other magazines offers started to arrive in the mail. How did she know that the magazine had sold her data?

Privacy Policies 134

Privacy Policies Ad Exchange Paid Search Agency Privacy 134

Biznology

JANUARY 26, 2022

I was recently interviewed by Karen Mangia, VP at Salesforce, for Authority Magazine on the Great Resignation and the Future of Work. To become a best-in-class workplace where employees thrive driving business results for the benefit of all. ERGs have been critical to helping us keep our diverse employees connected and engaged.”.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

Marketing Insider Group

MAY 27, 2023

Seth Godin Image Source: PCMA He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing. Marketing Over Coffee is one of the best marketing podcasts in the game. Marketing Insider Group can help. Looking for more fresh marketing insights?

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Jul 15th, 2022. And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. But how can you use LinkedIn to help grow your business? Question 2: What are some hashtag best practices?

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Mar 1st, 2022. Better yet, video adds a sense of quality and personality to a site—it’s the next best thing to a one-on-one meeting. To help you get started, I’ve outlined six practices that make the biggest difference. Video is always a hot topic in marketing.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on May 1st, 2021. This should be clear and concise by answering the following: Who do you help, how do you help them, and what makes your services different? The best copy answers this question by telling readers the benefits of engagement.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Biznology

FEBRUARY 22, 2019

However, with the emergence of digital marketing, all types of businesses have figured out how to use it to help their businesses succeed. If you’re seeking the best way to grow your business, check out these five reasons why you should consider digital marketing. Help earn customer’s trust. Spend less money. Extend your reach.

Small Business Marketing 151

Small Business Marketing Budget Programs Mobile Advertising Tools 151

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

Free Marketing Magazines: Call me old school, but I still read marketing magazines to stay up-to-date on the latest marketing news. Chief Content Marketer Magazine. Website Magazine. Target Marketing Magazine. DMNews Magazine. BtoB Magazine. Chief Marketer Magazine. Chief Marketer Magazine.

Course 48

Course Conference BtoB Tools 48

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Mar 1st, 2023. That means the site needs to be as effective as possible, using the best design and marketing ideas to turn prospects into clients and create the best user experience. Your visitors should know within seconds who you help and what problems you solve.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

Martech

DECEMBER 5, 2022

To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. From there she went on to be CMO at Help Scout, the Email Experience Council’s 2015 Email Marketer Thought Leader of the Year, VP of Marketing at Litmus and now head of marketing at Wildbit. followers).

Email Marketing 123

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 123

ClearVoice

SEPTEMBER 14, 2022

We all have ads we remember throughout our lifetime, and the better ones help define a brand for decades. While celebrity endorsements and big budgets can help boost the signal, it would all be for nothing without clever ad copy. From print magazines to Twitter threads, these brands made waves with their excellent use of words.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Adobe Experience Cloud Blog

AUGUST 11, 2017

In this blog, I’ll cover the tools that I use as well as best practices for content curation. Content Curation Best Practices. Let’s cover some best practices. HOW IT HELPS : To visit these 200+ sites individually would add several hours to my day, or several days to my week. for whom are you curating and sharing?).

Curation 134

Curation Tools B2B Thought Leadership Thought Leadership 134

SmartBug Media

JULY 28, 2021

Over the course of my career, I’ve seen the best digital marketing strategies consist of a solid balance between earned, owned, and paid media. Let’s examine some examples of how PR and inbound marketing have worked together to build brand awareness, accelerate growth, and help businesses reach their goals. Let’s define each one.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. This data then helps to create the messaging that HP delivers in their marketing.

Webinar Metrics 48

Webinar Metrics Work Management B2B Marketing & Strategy 48

Contently

APRIL 3, 2022

Here’s the good news: freelancers can help supercharge your content operations by offering an opportunity to create content at scale while minimizing the expense of hiring a full-time worker. They can help you quickly scale up massive projects and are invaluable for creating quality content that lasts. Where are the gaps?

Rules 167

Rules Work Management Planning Advertising Agencies 167

Trade Press Services

MARCH 11, 2024

Q: How has B2B trade magazine publishing changed over the last 25 years? Q: What are the best practices for contributors to follow when submitting content to editors and for business leaders and industry publications to partner to accomplish mutual goals? It’s more about your attitude, agility, and responsiveness to change.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Contently

FEBRUARY 13, 2020

Illustration by Andrew Rae | New York Times Magazine. I ended up writing a book about this, and what I learned in the process helped explain what I’d been seeing across media and marketing. The best creators don’t do the same thing over and over again. This is The Hollywood Model. Over and over again.

Content 181

Content Blogger Trust Marketing Work Management 181

Martech

JANUARY 4, 2023

Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for. These folks give real help based on their real experience. They always know the best practices and latest developments and they’re happy to share them. That’s not easy to do. . Blog: Matt on Marketing.

Marketing Analytics Tools 123

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 123

Contently

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. We hope this helps you go forth and master the newsletter. And who knows?

Newsletter 217

Newsletter Lead Ranking Lead Scoring Ad Building 217

RebelMouse

NOVEMBER 9, 2023

In other words, create helpful, reliable, and people-first content. Offering content that aims to help users instantly answer their questions and improve their lives will increase your chances of success post-update. Could you see this information in a credible magazine, encyclopedia, or book?

Lead Scoring 105

Lead Scoring Lead Ranking Google CAN-SPAM 105

Top Rank Marketing

NOVEMBER 17, 2023

Have you come across an important B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Trade Press Services

JANUARY 29, 2024

To help you maximize the impact of your brand ambassadors, it’s vital to understand who they are, where they come from and how to best leverage their partnership for business growth. #1: Tapping into the benefits of these brand ambassadors, however, requires a strategic effort.

Work Management 100

Work Management Branding Brand Identity Peer-to-peer 100

Trade Press Services

FEBRUARY 19, 2024

The Best (and Worst) Practices for Establishing Expertise Navigating the complexity of this process requires staying up to date with current requirements and changing regulations. Getting published can help boost a brand’s visibility, credibility and reputation. Do secure speaking engagements and hone your presentation materials.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Contently

JUNE 19, 2019

We wanted to change media and marketing by helping others produce high-quality content. While the board will grow over time, we’re confident it will be an engine for us to create the best marketplace for freelancers possible. Her work has been published in Forbes, Business Insider, The Week Magazine, Yahoo News, and more.

Enterprise Management 124

Enterprise Management Work Management Paid Search Agency Marketing Management 124