Rev

MAY 10, 2019

When thinking of whitepapers , your mind travels way back to the beginning of man, you picture a caveman clubbing another over the head, and you say something like ‘ how are white papers going to help me learn or introduce any new marketing tactics in today’s world? ’. White Paper Content Ideas That Genuinely Engage.

Practices 113

Practices Best Practices Top of Funnel Trigger Marketing 113

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. In fact, high-quality content and relevant outbound and inbound links are the two most important signals used by Google to rank your website for search. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Webbiquity

MARCH 7, 2023

But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing. This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone).

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC?

Paid Content 100

Paid Content PPC Twitter Linkedin 100

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. A video sitemap helps Google find new or changed content. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

KoMarketing Associates

DECEMBER 5, 2018

Recently one of our client contacts asked for more guidance on the SEO best practices they should consider when linking internally between web pages. In this post, I am going to review best practices we communicate to clients, and important points to consider when linking across frequently developed B2B content marketing assets and web pages.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

AUGUST 1, 2019

Here are a few of the best lead generation processes and tools to help quickly grow your lead volume: CRM: Customer relationship management (CRM) software is at the core of B2B lead generation. At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. Connect with him on Facebook and Twitter.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Webbiquity

MARCH 16, 2017

And historical best practice says verb-noun pairs work great for users in terms of setting expectation and enticing action. And homepage CTAs are one of the most important tools we have to tell Google which content is the most important. Follow him on Twitter @alexwberg. 4. Hand roll your sitemaps.

Design 235

Design SEO Tips Lead Scoring 235

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Madalyn is for Twitter, what Mari is for Facebook.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

MARCH 13, 2019

The theory goes that if someone is looking, they’re probably not the best candidate you can find. He actually said to me, “No one searches at Google for a recruiting firm.” If you know anything about recruiting, you know that identifying passive candidates (i.e., That’s certainly not always the case, of course.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. However, it’s essential to understand that these strategies function best if you plan and execute them in conjunction with one another. Your best chance of success is when the following strategies work together.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. Use this HubSpot blog post to get an idea about what questions are best for event surveys.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Launch Marketing

JUNE 23, 2021

It’s easy to view these reports only at a surface level, but a thorough analysis and periodic verification of the marketing data you collect and report on is important to ensure your actions are informed by the best information possible. So, how can data be used more effectively in your marketing efforts? Using Data to Elevate Experiences.

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

ClearVoice

APRIL 23, 2019

White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power. In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. Stakeholders. Post reach.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Launch Marketing

NOVEMBER 21, 2018

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

The Point

JUNE 8, 2016

Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

KoMarketing Associates

SEPTEMBER 10, 2012

These teams have the best window into the minds of your current and prospective customers; use their insight to inspire your content. For example, this May, ReTargeter put together a white paper about how to comply with the EU ePrivacy Directive. You can find her on Twitter and Google+. About Caroline Watts.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Biznology

DECEMBER 7, 2016

It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? On the other hand, the best LinkedIn groups discovered how to moderate discussions, minimize spam, and foster on-topic discussions among members.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Hubspot

FEBRUARY 26, 2019

But today he actually spends more time in SEMrush than he does in Google Docs. As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google. Hone your creative and analytical skillsets.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

KoMarketing Associates

JULY 7, 2015

For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Social media posts with images get more interaction because the human eye is trained to notice images first.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Navigate the Channel

FEBRUARY 9, 2021

Some of the best landing pages entice visitors to sign up for an email list or fill out a contact form by dangling positive reinforcement in the form of a white paper, eBook, or discount. or greater than 3%, you run the risk that Google will not recognize your content or, alternatively, punish your site for keyword spamming.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). In short, you create mini-funnels or flywheels off your best content. Content distribution is tough. It’s a grind. They won’t.

Distribution 52

Distribution Top of Funnel Work Management Content 52

The Point

FEBRUARY 8, 2011

The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13). Title blog posts with Google search results in mind. Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

The Point

JULY 13, 2012

As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

ClearVoice

JUNE 24, 2022

Below are the best practices you should consider when creating native ads. Popular lead magnet ideas include eBooks , white papers, and gated content. Here are some of the best native ad publishing platforms you should consider: Google: Native search ads on Google promote specific pages of a website.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

ClearVoice

SEPTEMBER 4, 2020

A full 15 percent of the searches Google sees every day are searches the company has never seen before. More than 3 in 4 consumers use Google Maps when searching for nearby businesses. The best time to send an email is around 10 a.m. People spend more time viewing ads on Twitter than other major social platforms.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

NuSpark Consulting

APRIL 28, 2012

A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. For Twitter you have to utilize follower tools, and Twitter clean-up tools so that you have a high level of mutual followers. I download the paper. I say stop the insanity. Hard to say.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Google in particular offers a multitude of targeting options to limit waste coverage and laser-focus a message.

Display 100

Display Advertisements Advertising Lead Ranking 100

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Post on Google Buzz. Share this on Bebo.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Digital B2B Marketing

NOVEMBER 8, 2011

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). However, if Google determines recency is relevant to the search query, that won’t matter. Your content will be pushed down in Google by more recent content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). However, if Google determines recency is relevant to the search query, that won’t matter. Your content will be pushed down in Google by more recent content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

SmartBug Media

JANUARY 8, 2020

Text Engagement: We’ve all seen the “terms and conditions” required when we’re asking to receive something from a business (a white paper, an email subscription, a new account set-up, etc.) Social Media Ads: All the major social media platforms (Facebook, Instagram, Snapchat, Twitter) have geofencing capabilities.

Mobile Advertising 122

Mobile Advertising Planning Paid Search Agency Ad Frequency 122