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Sunday, December 21, 2008
That topic is Twitter and how best to use this tool for your B2B marketing efforts. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Link to a form landing page from your company Twitter account.
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Thursday, August 6, 2009
Brian makes sharing easy through Facebook, Twitter, Delicious and StumbleUpon. By not requiring registration, more people will spread Brian's message.but at the end (and subtlely throughout the document) Brian gives people reasons on why they should sign up at Copyblogger or follow him on Twitter. Multiple formats. Covered. Brilliant!
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Tuesday, March 2, 2010
thought it would be helpful to show how a buyer persona comes into play when creating a specific content asset, in this case a white paper. When I ask clients about the audience for a white paper, I sometimes hear: "the technical and business decision makers" (i.e., Spell out who the paper is intended for , e.g.,
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Wednesday, July 21, 2010
Very exciting to finally announce the release a new white paper from Find New Customers , a leading demand generation company. We hope you enjoy this new paper and take full advantage of the retweet link on every page. You can download it now for free by clicking Email White Paper. What do you think?
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Tuesday, June 22, 2010
To help, here are 12 ideas on how you can promote your white paper and eBook (I refer to eBooks below, but these ideas apply to white papers as well). LinkedIn LinkedIn can be a great place to promote your paper to a targeted audience: Join LinkedIn groups where your prospects congregate.
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Monday, June 29, 2009
Seems basic enough, but is this really common practice with white papers? Jonathan Kantor provides a list of white papers each Friday in his blog, The White Paper Pundit. They are not B2B white papers, but it's still an interesting exercise. So what did I find? What makes a good call to action?
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Wednesday, May 26, 2010
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” they are increasingly telling their clients.
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Wednesday, June 23, 2010
In Is The White Paper Dead for B2B Marketing? Paul summed up a conversation he had with the Bloom Group, which is telling its clients to stop producing white papers. Paul goes on to propose microsites and eBooks as alternatives to white papers. Eccolo Media 2009 B2B Technology Collateral Survey Report 3.
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Thursday, February 4, 2010
quot; Jonathan Kantor is a 26-year veteran of the technology industry, the author of the new book Crafting White Paper 2.0 , and the primary contributor to the WhitePaperPundit.com blog. Blog WhitePaperPundit Twitter Jonathan_Kantor. quot;Use Visual Enhancements to Engage New Media, Short Attention White Paper Readers.”
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Tuesday, December 8, 2009
What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.
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