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138 Articles match "Twitter","White Paper"
The Latest from the B2B Marketing Community
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Thursday, March 11, 2010
As such, they're beginning to slice and dice thought leadership content into blog posts, tweets, videos, and the like -- and use Twitter , LinkedIn , Facebook , YouTube , SlideShare and other platforms to promote that content as widely as possible in the social sphere. Ponder big thoughts, maybe do some research, put together a presentation or white paper, and then release it to the world and wait for the acclaim and customer inquiries to come rolling in. "Going social" with content gives it a better chance of being seen, but a more collaborative approach to understanding customer
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Thursday, March 11, 2010
Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?". Visual connection seems to engage viewers better and also enhance information absorption. quot;.
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Wednesday, March 10, 2010
Even if you have stellar content such eBooks, webcasts, white papers, all roads ultimately lead back to your website. You can follow her on Twitter or read more of her posts on Savvy B2 A few years ago, my husband and I were preparing for our daughter's arrival. Like many parents-to-be, we wanted to have everything ready before we brought our daughter home.
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The Best from the B2B Marketing Community
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Sunday, December 21, 2008
That topic is Twitter and how best to use this tool for your B2B marketing efforts. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. I
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Thursday, August 6, 2009
Brian makes sharing easy through Facebook, Twitter, Delicious and StumbleUpon. but at the end (and subtlely throughout the document) Brian gives people reasons on why they should sign up at Copyblogger or follow him on Twitter.
Most microsites, eBooks and white papers are created, spread around and slowly die. Copyblogger's Brian Clark just released a fantastic free report entitled Authority Rules . I'm just digging into this now, and urge you to really think about what Brian is teaching regarding the importance of your reputation in online marketing.
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Tuesday, March 2, 2010
thought it would be helpful to show how a buyer persona comes into play when creating a specific content asset, in this case a white paper. When I ask clients about the audience for a white paper, I sometimes hear: "the technical and business decision makers" (i.e., The key is that the more you know about your audience, the more likely you'll produce a focused white paper that hits the mark. In my last post , I discussed the importance of developing buyer personas – and steps marketers can take to get started. I
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Monday, June 29, 2009
Seems basic enough, but is this really common practice with white papers? Jonathan Kantor provides a list of white papers each Friday in his blog, The White Paper Pundit. This is a somewhat random sampling of white papers; Jonathan describes the list as a list of white papers posted on Twitter that week that do not require registration. One tenant of marketing is that all content should have a call to action. I
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Wednesday, February 10, 2010
Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get” Twitter. Granted, there is an awful lot of noise (“Just got back from the gym…eating pizza again for lunch…watch a Seinfeld rerun”), self-promotion and spam-like content on the world’s most popular microblogging service—and to newbies it can seem like a bizarre online cocktail party where everyone
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Monday, January 11, 2010
Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. watch a Seinfeld rerun"), self-promotion and spam-like content on the world's most popular microblogging service—and to newbies it can seem like a bizarre online cocktail party where everyone is shouting and no one is listening—but for those who understand and learn to use it effectively, Twitter can be a powerful business tool.
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Friday, January 22, 2010
Use Twitter for blog PR. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly. Twitter is the logical front end to a blog post. Regardless, blogs and Twitter accounts should be joined at the hip, because Twitter is a powerful traffic builder to blogs.
Image by LollyKnit via Flickr
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Sunday, January 11, 2009
Twittering a Twhirl
I use Twitter as my main microblogging platform, with Twhirl to manage my personal and corporate accounts. Brand awareness: Twitter is gaining traction as viable avenue for brand awareness. anticipate seeing more company brands using Twitter as a viable communications vehicle. There has been a lot written about how to use social media and what the ROI is from using the various tool. I
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Thursday, February 4, 2010
Jonathan Kantor is a 26-year veteran of the technology industry, the author of the new book Crafting White Paper 2.0 , and the primary contributor to the WhitePaperPundit.com blog.
Blog WhitePaperPundit Twitter Jonathan_Kantor
"Use Visual Enhancements to Engage New Media, Short Attention White Paper Readers.” We asked Jonathan Kantor "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"
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Tuesday, December 8, 2009
What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Table of Contents and FREE Sample Chapter .
We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. Designing Information for Today’s
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