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Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

I think I have a case study for you that demonstrates this. Now swing by their YouTube channel. Watch one of the many Goulet Q&A videos (92 at last count), weekly episodes that run close to an hour long each, in which Brian painstakingly answers questions people submit via email, Facebook and Twitter. Check their Facebook Page and Twitter account. Many (most?)

Case Study: Denny’s flips its audience with a sassy social media strategy

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As Denny’s has proven through their use of Twitter , Tumblr , YouTube , and other channels, breakfast can be a surprisingly compelling topic. Follower numbers on Twitter and Tumblr have doubled and tripled, respectively, in less than a year. A recent Twitter exchange found the Denny’s gang arguing with NBC’s Parks and Rec team over which was greater: waffles or pancakes?

Case Study: Caterpillar and blue collar social media marketing

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Case in point: Caterpillar. Our techniques for using these tools are always founded in industry best practices. We are recognizing the power of the big three social media platforms — Facebook, Twitter, and YouTube — but we’re also exploring other platforms that are highly used in specific areas of the world. What are your reactions to the case?

Social Media Explained. Really.

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You don’t need to know the latest twist in Facebook’s EdgeRank algorithm or even how to set up a Twitter account. You don''t need to know the latest twist in Facebook''s EdgeRank algorithm or even how to set up a Twitter account. So I have this problem. Let’s face it … this can be overwhelming. But this is not just another social media book. Here they are.

What are the most reliable content channels to connect with customers?

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” The best content channels for reliable reach. So, when we attain that magical level, what are the very best ways to reliably reach those customers? In Joe’s fine speech, he provided his view on the channels most likely to actually reach your customers, from best to worst: eMail subscribers. Twitter subscribers. YouTube subscribers. Does anybody care?

15 ways to use Twitter to toast your competition

grow - Practical Marketing Solutions

There are lots of success stories and case studies documenting business success through Twitter. 1) Using Twitter search and other simple listening tools, monitor real time conversations about your brand that can assist your marketing and management teams in seeing what is really being about your company today. He felt he knew me through my Twitter posts.

How to Earn Audience Attention With Paid Media: Channel Options & Best Practices


Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. In this post, we’ll cover a some introductory elements of paid media, plus getting into the weeds for more experienced users in terms of resources to use and best practices.

Is there a “content pattern” that builds a brand?

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Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. Even an individual blogger?

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iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities


We have best practices for sales, best practices reporting for finance, professional, customer service, supply chain. We started with a lot of paid on LinkedIn, we did paid on Twitter, we did a lot of AdWords paid. We’re now doing a lot of YouTube targeting and re-targeting as well. iCharts delivers business data visualization to companies worldwide.

The 7 Building Blocks of a Solid Content Marketing Plan


The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board. A case study on McGladrey shows that stepping back and re-defining the purpose of your content can have a significant impact on your content marketing success.

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23 Outstanding Social Media Marketing Guides


How are social media marketing best practices evolving? How can marketers make the best use of visual content? Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year. Brian Solis’ Conversation Prism Catalogs The Best Social Platforms by Search Engine Journal. ** 5 STARS.

Five ways to calm down and not be overwhelmed by social media change

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Twitter. YouTube. How much time should you devote to studying and adopting something new? No matter what type of business you are in, your focus must be on the quality, rich content for your business before you ever start trying to master Facebook or Twitter. How do you determine which is best for you? Which one is the best match for your available resources?

The When, Where & How of Using GIFs in Content Marketing


Integrations with social networks make it easy to share GIFs across major players like Twitter, Facebook and Instagram. Denny’s, for example, is one of the best case studies of a brand that has used GIFs to engage with and entertain its audience. Here are a few use cases in which GIFs and content marketing make an excellent pair. is the largest GIF collection online but it also has a GIF Maker that allows you to create GIFs from video files or YouTube links. Best Practices content content marketing gifs imagery social media

The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.

37 Fantastic SEO Guides, Tips and Tactics


But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Yesterday’s on-page optimization and link building tactics—even those used with the best, non-manipulative intentions—may get a site penalized in search rankings today for being “over-optimized.” 5 Best Practices for Global SEO by ClickZ.

How To Map Content To Your Conversion Funnel


For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. You can use each stage – awareness, consideration, conversion, loyalty, and advocacy – to think through the kinds of content best suited to the needs of that particular mile marker in the buyers’ journey. How can you solve them?

Five Mega-trends: How Social Media is Transforming Government

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A best practice is the newly-designed U.S. Israel Defense Forces has a YouTube channel chronicling its activities. Expectations are that the techno-savvy young Nigerians will monitor the 2011 elections civic journalism-style via their accounts on YouTube, Facebook, Twitter and blog sites. Their best practices: Spark discussion and give people a reason to belong.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.

Creating a content marketing plan — without any content

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When somebody talks about “content marketing,&# they’re really talking about “content engineering&# — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and sales leads. Twitter. In this separate post , I’ve provided some helpful ideas on building a targeted audience through Twitter.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Adoption soared. 85% of Inc.

Are You Making These 5 Common Content Marketing Mistakes?

Vertical Response

You can get started by creating a list of the traits your very best customers and ideal buyers have. You can and should create different types of content from short tweets, digestible blog posts, longer case studies/whitepapers/guides, infographics and videos and even eBooks if you’ve got the resources. Don’t Know Your Audience. Trying too Hard to Sell, Sell, Sell.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

The Nifty50 Men of Twitter. Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. And I also strongly suggest you check out the Nifty50 Women of Twitter too. Cheryl. 27 Op.

Search and Social Lessons from the Zenith Social Media Marketing Conference


While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method.

Hilarious video, serious marketing lessons

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I wanted to show you this awesome music video because it’s creative, hilarious and it also reinforces a theme I’ve been writing about over several months … Toyota paid big bucks to produce this YouTube video. Viva La Twitter. Tags: Case studies Social Media best practices YouTube and video It’s not meant for TV. It’s meant for the viral web … and viral it went. Point one: The big guns are pouring on to the social web. And they will dominate. This video is about a minivan. But it is a ton of fun. Get ready.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


The first step to improving digital marketing results is to understand the emerging trends and best practices. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) 6 Twitter Stats.

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How to Run a Twitter Campaign the Right Way (#JayZSyncShow)


It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel. How to Run a Successful Twitter Campaign. Have you used Twitter to run a marketing campaign? wd0BDe.

Can The Shirtless Old Spice Guy pull off a marketing miracle?

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Unless you’ve been in a cave this week, it would have been hard to avoid the splendid, amazing and entertaining Old Spice media blitz, which includes brilliant ads and one of the best social media campaigns in the young history of the channel. While the hilarious Old Spice ads have been an Internet hit on their own for months (5.5 million views), everything changed this week. So I did.

34 Compelling Content Marketing Stats and Facts


Case studies (65%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. And 60% of corporate marketers say they have no to very little understanding of what the best practices are for buyer persona development. And use video. Want to know more? TopRank ).

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Paid Advertising 101: Understanding the Basics of Advertising on Social Media


This was not always the case. Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. button and then grab a cup of joe and hope for the best. Now that we’ve reviewed the big picture process of advertising on social media, let’s take a quick spin through some of the high points of advertising on each of four major social networks—Facebook, Twitter, LinkedIn, and YouTube. Advertising on Twitter.

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Visual learners comprise 65% of the public, and auditory learners make up another 30%, so it’s no wonder video is the way people learn best.

Live Video in 5 Steps: From Creation to Measurement

Modern B2B Marketing

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. update on Twitter. Author: Cameron Jahn Live video has tremendous power to bring people together. Content Creation. Content Promotion. Engagement. Data Collection.

10 Blogs to Bookmark: Social Marketing Edition

Modern B2B Marketing

Why We Like It: Constant updates (2+ posts per day), smart writers, and a wide variety of topics — from industry research to best practices. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Why We Like It: Practical social marketing advice from a trusted source. Social Media Examiner. Truly the go-to source. Visual!

Recovering from my complete content marketing failure

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Despite following what I thought were all the best practices, my last year in the content marketing trenches has been a complete fiasco. I would then publish the videos of the interviews both on YouTube and on my blog (along with the show notes) and also re-purpose the audio tracks as episodes of a podcast. You can find him at his blog and on Twitter. In Conclusion.

How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest


Below, I’ve outlined a few best practices for getting started on Pinterest as well as 10 excellent ideas of what your A/E/C firm can start sharing on this network. Follow these best practices to do so. Connect your profile with Twitter and Facebook. Showcase your firm’s best work on Pinteres t by sharing photos of past projects on Pinterest.

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. It’s easier than ever to find trending topics these days: Google Trends provides you with daily updates on the most popular searches, Twitter tells you what hashtags are trending at any given moment, and Facebook provides up-to-date information on popular topics. Real-Time Marketing.

83 Exceptional Social Media and Marketing Statistics for 2014


What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” 3 Twitter Marketing Stats. YouTube reaches more U.S.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

Examples of helpful content that can engage buyers in the early selection process might include: buying guides with product comparisons, white papers explaining strategies, case studies by other practitioners, video interviews with industry experts and blog posts explaining best practices. While making your content highly visible on search engines may seem like an obvious step to take, when it’s best to optimize your content might surprise you. For best results, content should be search engine optimized before the content is in even its earliest stages.