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Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

think I have a case study for you that demonstrates this. Now swing by their YouTube channel. Watch one of the many Goulet Q&A videos (92 at last count), weekly episodes that run close to an hour long each, in which Brian painstakingly answers questions people submit via email, Facebook and Twitter. Check their Facebook Page and Twitter account. Many (most?)

Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

As Denny’s has proven through their use of  Twitter , Tumblr , YouTube , and other channels, breakfast can be a surprisingly compelling topic. Follower numbers on Twitter and Tumblr have doubled and tripled, respectively, in less than a year. recent Twitter exchange found the Denny’s gang arguing with NBC’s Parks and Rec team over which was greater: waffles or pancakes?

Case Study: Caterpillar and blue collar social media marketing

grow - Practical Marketing Solutions

Case in point: Caterpillar.  Our techniques for using these tools are always founded in industry best practices. We are recognizing the power of the big three social media platforms — Facebook, Twitter, and YouTube — but we’re also exploring other platforms that are highly used in specific areas of the world. What are your reactions to the case

Social Media Explained. Really.

grow - Practical Marketing Solutions

You don’t need to know the latest twist in Facebook’s EdgeRank algorithm or even how to set up a Twitter account. You don''t need to know the latest twist in Facebook''s EdgeRank algorithm or even how to set up a Twitter account. So I have this problem. Let’s face it … this can be overwhelming. But this is not just another social media book. Here they are.

Five companies with a human social media presence

grow - Practical Marketing Solutions

They feature everyday people on social media and in their YouTube videos in their quest to raise money to cure cancer. For example, they feature their customers in weekly best practice articles. They also empower their employees to have their own Twitter handles to engage with the community. Follow her on her blog , Twitter and Facebook. American Cancer Society.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

BuzzSumo reported that even the best content creators are seeing dramatic declines in social referrals. Because content marketing done well works, and every study shows that content-producing budgets are escalating across the board. Streaming video + YouTube + Blog + Slideshare. Twitter + billboards. Naturally I saved the best for last. P2P at its best!

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Strategy and Best Practices. 19 Social Media Best Practices [VIDEO] by Social Media Explorer.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

” The best content channels for reliable reach. So, when we attain that magical level, what are the very best ways to reliably reach those customers? In Joe’s fine speech, he provided his view on the channels most likely to actually reach your customers, from best to worst: eMail subscribers. Twitter subscribers. YouTube subscribers. Does anybody care?

15 ways to use Twitter to toast your competition

grow - Practical Marketing Solutions

There are lots of success stories and case studies documenting business success through Twitter. One heating and air conditioning company had their best year ever simply by monitoring tweets about broken home systems and offering their prompt help. 2) Customer service is a popular use of Twitter by many companies and other organizations. Facebook, etc.

iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities

Act-On

We have best practices for sales, best practices reporting for finance, professional, customer service, supply chain. We started with a lot of paid on LinkedIn, we did paid on Twitter, we did a lot of AdWords paid. We’re now doing a lot of YouTube targeting and re-targeting as well. iCharts delivers business data visualization to companies worldwide.

Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. Even an individual blogger?

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The 7 Building Blocks of a Solid Content Marketing Plan

Visually

The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board. case study on  McGladrey shows that stepping back and re-defining the purpose of your content can have a significant impact on your content marketing success.

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23 Outstanding Social Media Marketing Guides

Webbiquity

How are social media marketing best practices evolving? How can marketers make the best use  of visual content? Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year. Brian Solis’ Conversation Prism Catalogs The Best Social Platforms by Search Engine Journal. ** 5 STARS.

Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

Twitter. YouTube. How much time should you devote to studying and adopting something new? No matter what type of business you are in, your focus must be on the quality, rich content for your business before you ever start trying to master Facebook or Twitter. How do you determine which is best for you? Which one is the best match for your available resources?

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Yesterday’s on-page optimization and link building tactics—even those used with the best, non-manipulative intentions—may get a site penalized in search rankings today for being “over-optimized.” Best Practices for Global SEO by ClickZ.

Creating a content marketing plan — without any content

grow - Practical Marketing Solutions

When somebody talks about “content marketing,&# they’re really talking about “content engineering&# — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and sales leads. Twitter. In this separate post , I’ve provided some helpful ideas on building a targeted audience through Twitter.

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Hilarious video, serious marketing lessons

grow - Practical Marketing Solutions

I wanted to show you this awesome music video because it’s creative, hilarious and it also reinforces a theme I’ve been writing about over several months … Toyota paid big bucks to produce this YouTube video. Viva La Twitter.  Tags: Case studies Social Media best practices YouTube and video It’s not meant for TV. It’s meant for the viral web … and viral it went. Point one: The big guns are pouring on to the social web. And they will dominate. This video is about a minivan. But it is a ton of fun.  Get ready.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are indeed using Twitter to rewire and reorient the Web.  Today, Twitter posts 50 million tweets per day.

Five Mega-trends: How Social Media is Transforming Government

grow - Practical Marketing Solutions

There is a broad recognition that government information belongs to the people and technology is enabling a new wave of sharing.  A best practice is the newly-designed U.S. Israel Defense Forces has a YouTube channel chronicling its activities. The Israeli Consulate in New York City has more than 11,000 Twitter followers and a Klout score (social influence) of a respectable 57.

How To Map Content To Your Conversion Funnel

Visually

For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. You can use each stage – awareness, consideration, conversion, loyalty, and advocacy – to think through the kinds of content best suited to the needs of that particular mile marker in the buyers’ journey. How can you solve them?

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Adoption soared. 85% of Inc.

Are You Making These 5 Common Content Marketing Mistakes?

Vertical Response

You can get started by creating a list of the traits your very best customers and ideal buyers have. You can and should create different types of content from short tweets, digestible blog posts, longer case studies/whitepapers/guides, infographics and videos and even eBooks if you’ve got the resources. Don’t Know Your Audience. Trying too Hard to Sell, Sell, Sell.

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@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

The Nifty50 Men of Twitter. Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. And I also strongly suggest you check out the Nifty50 Women of Twitter too. Cheryl.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity

While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

The first step to improving digital marketing results is to understand the emerging trends and best practices. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) Twitter Stats.

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How to Run a Twitter Campaign the Right Way (#JayZSyncShow)

Hubspot

It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel. How to Run a Successful Twitter Campaign. Have you used Twitter to run a marketing campaign? wd0BDe.

Can The Shirtless Old Spice Guy pull off a marketing miracle?

grow - Practical Marketing Solutions

Unless you’ve been in a cave this week, it would have been hard to avoid the splendid, amazing and entertaining Old Spice media blitz, which includes brilliant ads and one of the best social media campaigns in the young history of the channel.  While the hilarious Old Spice ads have been an Internet hit on their own for months (5.5 million views), everything changed this week.

34 Compelling Content Marketing Stats and Facts

Webbiquity

Case studies (65%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. And 60% of corporate marketers say they have no to very little understanding of what the best practices are for buyer persona development. Want to know more? TopRank ). 2. TopRank ). 3.

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Paid Advertising 101: Understanding the Basics of Advertising on Social Media

Synecore

This was not always the case. A few years back, setting up ad campaigns on most social platforms tended to be a confusing and cumbersome process. Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. button and then grab a cup of joe and hope for the best. 5. Advertising on Twitter. Twitter Cards allow you to go beyond 140 characters by adding engaging media experiences to your Tweets. Off we go….

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.  In fact, this month the Volkswagon Darth Vader ad attracted 20% of the record-breaking viewership for the entire SuperBowl XLV in just 36 hours.

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Recovering from my complete content marketing failure

grow - Practical Marketing Solutions

Despite following what I thought were all the best practices, my last year in the content marketing trenches has been a complete fiasco. would then publish the videos of the interviews both on YouTube and on my blog (along with the show notes) and also re-purpose the audio tracks as episodes of a podcast. You can find him at his blog and on Twitter. gave up too early.

10 Blogs to Bookmark: Social Marketing Edition

Modern B2B Marketing

Why We Like It:  Constant updates (2+ posts per day), smart writers, and a wide variety of topics — from industry research to best practices. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Why We Like It: Practical social marketing advice from a trusted source. Social Media Examiner. Truly the go-to source. Visual!

How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest

Marketri

Below, I’ve outlined a few best practices for getting started on Pinterest as well as 10 excellent ideas of what your A/E/C firm can start sharing on this network. Follow these best practices to do so. Connect your profile with Twitter and Facebook. Showcase your firm’s best work on Pinteres t by sharing photos of past projects on Pinterest.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” Twitter Marketing Stats. YouTube reaches more U.S.

Top 30 Most Useful Facebook Blog Posts of 2010

WindMill Networking

While I limited my similar top blog posts on Twitter and LinkedIn to 20, so many people had so much resourceful information to provide on FB that I felt the need to expand this blog post to include the top 30 most useful articles this year.  Farmers Insurance Social Media Marketing Case Study: Utilizing FarmVille for FB Brand Awareness [32]. STUDY] by Christina Warren [4,030].

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

Examples of helpful content that can engage buyers in the early selection process might include: buying guides with product comparisons, white papers explaining strategies, case studies by other practitioners, video interviews with industry experts and blog posts explaining best practices. While making your content highly visible on search engines may seem like an obvious step to take, when it’s best to optimize your content might surprise you. For best results, content should be search engine optimized before the content is in even its earliest stages.

5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Something left out of the video is that 301 redirects work best when they direct traffic towards relevant and similar page content, so refrain from redirecting all errors to the homepage. Should I add schema.org markup on my videos even if they are on YouTube? Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Schema 101.

39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. B2B Inbound Marketing Tips and Tools: Landing Page Best Practices. If you're looking to improve your content creation skills, make no mistake that this blog is one of the best places to stop off. Best Practices for Your DIY Email Marketing Campaign. 11) Full Quota.

The state of the nation on SEO, content strategy and earned media

grow - Practical Marketing Solutions

He’s not only a thought leader, he’s an intense student of the best practices in our field. In this interview, he discloses powerful and practical insights to help guide your marketing strategy today. It seems a few years ago there was a pretty well-defined set of techniques and practices, you could almost have a checklist. Today, the noise is growing.

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B2B Company in Northern New Jersey? Learn to Drive Results with Social Media tomorrow!

Fearless Competitor

You even have a Twitter account. At BMA-NJ’s half-day symposium – with two sessions and a lunch keynote – you’ll see real-life case studies on how companies have successfully integrated social media into their marketing programs. During this session, Judith will explain the evolution of Google+, best practices for businesses looking to leverage Google+, and how to get started.

Learn to Grow Your Business with Social Media at tomorrow’s BMA-NJ Social Media Symposium

Fearless Competitor

You even have a Twitter account. At BMA-NJ’s half-day symposium – with two sessions and a lunch keynote – you’ll see real-life case studies on how companies have successfully integrated social media into their marketing programs. During this session, Judith will explain the evolution of Google+, best practices for businesses looking to leverage Google+, and how to get started.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. After UK Stabbing, YouTube Removes Ex. Learn more.

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