Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 13, 2010

I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

We are all used to seeing case studies and they are powerful marketing content. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. Develop your message: Put some thought into who, what and why about your business. Provide this information in plain English with compelling reasons for people to do business with you. It is all about the customer and not you and your company.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

seo.co

NOVEMBER 8, 2021

In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry. Buffer Blog. The Buffer blog provides a constant stream of ideas from industry leading marketers and social thought leaders. The Ahrefs Blog. Think With Google.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

seo.co

MARCH 8, 2020

In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry. Buffer Blog. The Buffer blog provides a constant stream of ideas from industry leading marketers and social thought leaders. The Ahrefs Blog. Think With Google.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Marketing Insider Group

SEPTEMBER 14, 2020

One of our favorite content marketing ROI case studies comes from Tiger Fitness. Approximately 66% of people have discovered a new business on Twitter. Nearly 69% of consumers bought something because of a tweet they read on Twitter. Blogging Stats. Industries that blog tend to reach 55% more web traffic.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

MAY 9, 2019

Business Blogging by HubSpot Academy. Business blogging is more than just writing and publishing content in the hopes you'll attract customers. YouTube Courses by Creator Academy. Flight School -- Video Ads on Twitter by Twitter. Foundations of Business Strategy by Coursera.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. What do only 48% of searches result in?

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). How to Convert Readers into Clients on Your Blog , May 26, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Why Use Twitter, Facebook & LinkedIn for Content Marketing? Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SmartBug Media

NOVEMBER 18, 2022

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. YouTube This is just one of many digital channels (in a non-exhaustive list of Instagram, Facebook, LinkedIn, Twitter, Reddit, and more).

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Sprout Social

OCTOBER 10, 2019

Perhaps it was an epic case study. After all, your business’ blog is about so much more than SEO. This means simply copy-and-pasting a link to your recent YouTube video as a post isn’t going to cut it. On top of that, they can share it to Twitter and LinkedIn as well. Maybe it was an unexpected meme.

Facebook 111

Facebook Paid Search Agency Curation Stats 111

Online Marketing Institute

JUNE 15, 2009

Let us know what you think, and I could send you the case study No Erica, we are not interested in writing about your ad campaign. If you have any questions, feel free to let me know, and if you’re interested I hope you can share this information with your readers. We do not write about ad campaigns and likely never will.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Writing on the Web

SEPTEMBER 19, 2012

A study done by Shopify , shows the growth of this site is better than Facebook and Twitter at the same point in their history. You’ll drive traffic to your site and YouTube channel with video content marketing. Infographics tend to break down complicated studies. Make it interesting. Use #hashtags.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100

Hubspot

SEPTEMBER 26, 2013

An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. There you have it -- a tweetable definition of Twitter.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

MARCH 1, 2012

In HubSpot's case, for example, the 'Case Studies' section of the navigation is a clear indication of content. Blog posts. Case studies. Tip: Be sure to research whether your competitor has more than one blog, and if so, note for what those blogs are used. Whitepapers. Slide decks. Data sheets.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Webbiquity

NOVEMBER 12, 2013

65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. Deloitte University Press ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. Deloitte University Press ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

MARCH 10, 2016

6) Blogging. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging. This is short for web log or weblog.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

OCTOBER 9, 2012

“This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. First, business blogging helps you in respect to search engine optimization (SEO). 9) Virality.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Single Grain

JUNE 17, 2019

You can even search the hashtag #statistics on Twitter: Looking to go up the authority ladder? Do original research and publish blog posts around it. 21 Ways to Dominate YouTube: The Ultimate Guide”. Here’s an example : Case Studies – Such content pieces work well with readers who are close to making a purchase decision.

Tips 111

Tips Lead Scoring Lead Ranking Banners 111