Kevin Indig

MARCH 28, 2023

This article shows what model to apply in which case. Kevin Indig • 6 min read How Google tests new content in the search results This article is a case study that shows how Google ranks new content for different keywords to test its quality. In this case study, I show what this can look like.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Biznology

OCTOBER 22, 2012

In the Google Analytics dashboard, “Traffic Sources” tell you how people come to your website – whether it’s from “Search” (organic and paid), “Referral” (social networks and e-marketing) or “Direct.” VIEWS ( YOUTUBE ): If your brand is on YouTube, views are valuable currency.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Bannerflow

DECEMBER 16, 2021

Twitter says that video is the fastest growing advertising tool on its platform. In fact, Twitter Business reported that there are over 2 billion video views on the platform every day. Twitter Business states that ads containing video save over 50% on cost-per-engagement!

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Huptech Web

DECEMBER 2, 2022

Brands can leverage social media platforms such as Instagram, Facebook, Twitter, and Youtube to create content that is generated by customers, enabling them to uncover market layers and keep audience members engaged. Social media is one of the most common places where you can see UGC in videos. Case Study.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • – Case studies (65%). Social Media Today ). And use video. – Videos (63%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Convince & Convert

JANUARY 13, 2016

The term “social media” comes with a whole suite of preconceived ideas. It is hard to separate the term from key platforms such as Facebook, Instagram, LinkedIn, or Twitter, and though these platforms are undeniably big players, social should not be defined solely by the platforms that comprise it.

Social Media 108

Social Media Media Enterprise Management B2B Sales 108

TrustRadius Marketing

APRIL 13, 2022

We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. They do not offer any free versions.

Paid Content 52

Paid Content Social Media Pricing Price 52

Biznology

FEBRUARY 26, 2013

That’s why YouTube is an obsession: it’s all about “how you do it” or “how you did it.” We already do this in the form of case studies. Everyone adores case studies: What Is The Problem/Strategy? People are obsessed with process. What Was Our Solution? What Was the Outcome?

Case Studies 80

Case Studies Case Study Studies Ethics 80

Convince & Convert

FEBRUARY 4, 2015

Using a script, Startup Moon scraped several blogs and organized the posts from most to least shared on social networks. This is backed up by Dan Zarrella’s research on Twitter click-through rates. Get Your Free YouTube Converter”). What Do the Top Blogs Do? Inject headlines with curiosity. Use emotional words.

CTR 167

CTR Landing Pages Case Studies Click Rate 167

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

FEBRUARY 18, 2009

Build Social Networks - Marketers are starting to see the value of building relationships using LinkedIn, Facebook, YouTube, Twitter and blogs. There are some interesting “Case Studies” that will hit home for marketers investigating ways to integrate social media marketing into their 2009 plan.

Web 2.0 120

Web 2.0 Planning PPC Case Studies 120

Convince & Convert

DECEMBER 29, 2015

Using a script, Startup Moon scraped several blogs and organized the posts from most to least shared on social networks. This is backed up by Dan Zarrella’s research on Twitter click-through rates. Get Your Free YouTube Converter”). Strategies the Best Blogs Use. Inject headlines with curiosity. Use emotional words.

CTR 109

CTR Landing Pages Case Studies Click Rate 109

Biznology

OCTOBER 6, 2015

I had a chance to meet and work with Marc Hausman, Daniel Russell, and Christian Karasiewicz as we walked members and guests of the Mid-Atlantic Federation of Turkic American Associations event through the essentials of social media marketing for small businesses. My three speakers did an amazing job.

Ideal Customer Profiles 80

Ideal Customer Profiles Social Media Marketing Budget Case Studies 80

SnapApp

NOVEMBER 1, 2016

Companies like Buzzfeed have seen success with this platform, as seen in the case study below. Next, let’s look at paid media on the social side of things. Related reading: 5 Examples of Using Interatcive Content in Social Media. Twitter is another social network with paid media placements.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

ClearVoice

NOVEMBER 2, 2018

Description: At B2B Marketing Exchange, expect a great lineup of workshops and case studies, with more than 100 speakers and 70 sessions spanning six tracks. Description: MediaPost’s Brand Marketers Insider Summit features keynotes, case studies, and panels from some of the best minds in the marketing industry.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Webbiquity

MAY 10, 2011

For those readers who aren’t able to make it to that industry event to hear your product expert speak live, extend the life of that carefully crafted presentation by posting it on a social content sharing site like Slideshare. Display testimonials linked to case studies in your sidebar. Gather market intelligence.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

JUNE 26, 2019

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. Integrations include: Google, Bing, Yahoo, Facebook, and Twitter. Bing, and major social networks. Integrations include: Google Ads, Bing Ads, Twitter Ads, Facebook, LinkedIn. PPC Bid Management Tools. MarinOne Search. Cost: Varies by company.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Whale Pages

FEBRUARY 20, 2020

3 SaaS Marketing Strategies + Case Studies & Videos. When possible, we use case studies and examples to help us showcase the power and potential of each of the tactics we’ll discuss below. In our first month of existence, we had no Twitter, Facebook or Instagram followers. Get Case Study.

Case Studies 59

Case Studies Case Study Studies Marketing Strategy 59

Hinge Marketing

JANUARY 14, 2016

They have YouTube, Twitter, Facebook, Vine, Vimeo, and on and on for that already. Content that you can share with your audiences that will help you meet their needs include: Case studies. It’s a social network with active users that you need to engage with just like any other social platform.

Linkedin 48

Linkedin Paid Search Agency Companies Tips 48

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Optinmonster

FEBRUARY 15, 2024

Host Social Media Takeovers Like the City of Calgary 11. Invest in Case Studies Like OptinMonster 13. Marketers use social proof as a tactic for conversion rate optimization by easing the minds of worried customers. These include customer reviews, testimonials, and case studies.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Webbiquity

JULY 28, 2010

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. The book is rich in case study examples from companies like Southwest Airlines and Harley Davidson.

Social Media 100

Social Media Social Marketing Planning Media 100

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. I was just introduced to you and Scott via twitter. UNsettling Stratten has a knack for gaps. Thanks so much.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

AUGUST 21, 2023

With this in mind, be sure to include: Case studies Client testimonials Relevant awards Industry accreditations 6. Social Media Marketing Proposal Image Source Companies, big and small, dedicate resources to establishing a noticeable social media presence. With advertising on social networks projected to reach $82.23

Template 69

Template CMS Development Examples Marketing Proposals 69

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. You can buy the book from Amazon and visit his site at www.distributiontrap.com. The interview is split over four videos.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Convince & Convert

JUNE 8, 2012

But the one who really struck me the most, is that only 33% of Americans have ever followed any sort of company in social media. So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. Jim : Yeah.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. You are indeed the perfect case study. Bravo, man. Keep at it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Hubspot

APRIL 17, 2012

Celebrity Social Proof: Approval or endorsements from celebrities, especially those that are unpaid. User Social Proof: Approval from current users of the product/service, such as customer testimonials, case studies, and those all-powerful reviews. 3) Social Plugins. 5) Case Studies & Testimonials.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

LeadSquared

FEBRUARY 2, 2016

If only we would start investing 10% of our marketing efforts in doing due research, analysing existing case studies, studying different models, our ROI of all sorts would naturally improve. 2013-2015 practically belonged to social media, but there seems to be a shift already. Don’t put all your eggs in the same basket.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. Linked from Twitter.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Online Marketing Institute

DECEMBER 23, 2010

A Few Successful B2B Campaigns IBM, the technology and IT consulting giant, started using social media for B2B marketing before many were even on social networks. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JANUARY 26, 2010

Make sure there are well-established guidelines for employees to participate in social networks. Use case studies to demonstrate tangible results. It is not about you: Shift the focus from you to them. It is all about the customer and not you and your company. Instead, explain how those things benefit your customers.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60