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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

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Your social media marketing automation solution

Biznology

In Tweet like Guy Kawasaki for Twitter success I quoted the sage himself: “My tweets are repeated 4 times to reach all timezones. So, as long as Google+ isn’t smothered in its sleep with a pillow by mommy and daddy, Google and YouTube, then it’s an essential part of the puzzle. And you should do the same.

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Do You Know When to Create and When to Curate?

Convince & Convert

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. The RSS feed is: [link]. Omaha Steaks now has an active Twitter account , the Facebook page is as popular as ever, and Steak Bytes offers contests and giveaways in addition to recipes and behind-the-scenes looks at the brand.

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Five Ways to “Get Real” With B-to-B Social Media

Biznology

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. You’ll be publishing white papers, research reports and case studies, and tweeting about them.

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Being Loud About 3M’s Quiet but Powerful Innovations

Convince & Convert

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

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New Developments in B2B Loyalty Marketing

Biznology

In the area of enhancing customer relationships and fostering loyalty, to the power of social media is being felt throughout the B2B marketing world: Companies build the ranks of their followers on Twitter and LinkedIn, their “likes” on Facebook, and their RSS subscribers to blogs and YouTube channels.

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Key Elements of a Brand Hub

RebelMouse

Learn more about our clients: RebelMouse Case Studies. Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. AMP Support for Twitter and LinkedIn. Elegant Management of PR and News.