Industrial Marketing Today

NOVEMBER 20, 2020

What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. Read more The post, %Manufacturing Content Marketing—What’s Ahead in 2021% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Content Marketing 182

Content Marketing Content Advertising Benchmark Marketing 182

Launch Marketing

DECEMBER 6, 2023

To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. We hope this content will help you make 2024 your best year yet.

Resources 136

Resources B2B Marketing Planning B2B 136

Industrial Marketing Today

NOVEMBER 17, 2021

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.].

Planning 149

Planning Content Marketing Advertising Benchmark Content 149

Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. She shares her secret to creating engaging content, which looks like sharing content that your audience is interested in while sparking conversations.

Enterprise Management 144

Enterprise Management Content Youtube Advertising Benchmark 144

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? The problem is, many B2B marketers aren’t tracking the right benchmarks. Discovery stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

JUNE 16, 2021

Writing Social Media Content that Wins Every Time. Sticking to one or two highly relevant hashtags is a good benchmark to hit. If you have more to say than you can fit in a Tweet, you can link to a blog post or website that goes more in-depth. Use a tool like TinyURL to shorten lengthy website addresses.

Social Media 262

Social Media Media Content Linkedin 262

KoMarketing Associates

OCTOBER 5, 2022

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. Shifting Video Content to Social Media Platforms. This was followed by Facebook (62%) and Instagram (51%). At the time of the report, YouTube followed slightly behind social media.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

KoMarketing Associates

JUNE 22, 2022

Many organizations have already begun utilizing video content to resonate with their target audiences. Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%).

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

Benchmark Email

MARCH 31, 2022

Think of a day you willingly shared your email address on a website. You can use the same principle to… The post 6 Types of Content to Create That Will Grow Your Email List appeared first on Benchmark Email. What drove you to share the email without hesitation?

Advertising Benchmark 133

Advertising Benchmark Content Marketing Websites Content Marketing 133

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year.

Marketing Report 113

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 113

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Zoominfo

NOVEMBER 9, 2023

To achieve this, the ZoomInfo Labs team visited more than 1,000 websites and filled out the various lead-capture forms with real contact data for a C-level officer at ZoomInfo. Their assessment spanned from the first contact with a website all the way through follow-up and setting a meeting. times as many total responses per company.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. So, what is your website UX like? The Evolution of Website UX Technology has been sprinting forward like it’s trying to win an Olympic gold.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

SmartBrief - Marketing

MARCH 10, 2024

Refine design and content mix via A/B testing To gain the most value from your investment in an email newsletter, regularly evaluate various aspects of the newsletter. Content elements (overall length, use of bullet points and embedded media) CTAs Sending schedule (week, day, time, etc.). Design elements (masthead, layout, etc.)

Newsletter 106

Newsletter Practices Analytics Optimization 106

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Benchmarking Your Success: Where Do You Stand? This allows you to capture leads actively engaged with your content.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Benchmark Email

DECEMBER 21, 2021

There are lots of benefits to a well-planned content marketing strategy. Whether you’re after raising brand awareness, building authority, boosting organic traffic, or increasing conversion rates on your website, you’ll find that there are a few approaches that always work better than others.

Examples 98

Examples Tips Advertising Benchmark Content 98

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Conductor

MARCH 17, 2022

Trying to prioritize technical issues with your development team and removing silos in your organization is difficult enough, but measuring content marketing ROI can be even harder. Content marketing ROI is the way to measure how much revenue or conversions your content brought in based on the amount of money, time, or resources spent on it.

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. As a result, sales and marketing should be in alignment regarding objectives ranging from content to calls-to-action. I suggest at least five or six.)

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Sprout Social

NOVEMBER 30, 2023

Research their content strategy Once you have a shortlist of competitors, look at their online content. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog? Are they running paid social ads or posting organic social content? Creating engaging videos?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials. Email marketing is a smart strategy.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach refers to the total number of users who visit a page.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Martech

MAY 11, 2022

Marketers of all stripes know this, which may be why, on average, marketers are investing more resources into content and SEO in 2022. Both requirements must be met for content to succeed in reaching the right people, and it’s not an easy task. A sustainable, high-performing SEO and content strategy starts with research.

SEO 102

SEO Paid Search Agency Marketing & Strategy Content 102

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. This, of course, is easier said than done.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Navigate the Channel

JANUARY 10, 2024

Whether you’re a business or company with an online presence (read: a website), the content you create defines you. This is where content key performance indicators (KPIs) come out to play. Content KPIs are the metrics and measurements that help you assess the effectiveness of your content strategy.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Top Rank Marketing

JANUARY 22, 2024

Tailor measurement to the campaign For social-first campaigns, you’ll want to measure engagements on the influencer content. Set benchmarks In order to show the effectiveness of an influencer campaign, you need to compare it with your non-influencer efforts. Agree on KPIs and benchmarks and make them part of each influencer’s contract.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Industrial Marketing Today

FEBRUARY 18, 2019

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. This is only a content summary.

ROI 107

ROI Content Marketing Content Advertising Benchmark 107

Kevin Indig

JUNE 19, 2023

Almost every website now uses JavaScript. link ] I highly recommend reading all 3 articles because they circle around the same problem: the value of content when anyone can use AI to create it. In a world where anyone can create content with AI, the big question is what still makes content valuable. This is a tricky one.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

ClearVoice

FEBRUARY 5, 2024

Farming out your content work isn’t going to cut it. Considering the constant shift in content trends and cutthroat competition, you need a powered-up content operation that can scale quickly and boost efficiency. AI-powered solutions can optimize key aspects of content outsourcing. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Contently

FEBRUARY 14, 2023

With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. What is search intent?

Intent 194

Intent Optimization Google SERP 194

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? Maybe you need to share more engaging content. Set benchmarks for future performance Monitoring the competition helps you set realistic goals for your business. Your goal could be to outrank them by creating quality content around those specific topics.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Brandwatch Marketing

OCTOBER 25, 2023

Surveys Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Martech

JANUARY 30, 2024

As it says on the company website, “Sentry is an open-source company because the right to learn and to share what is learned with others is fundamental to product growth and relevance.” Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website. Losing referrer data for content analysis.

Paid Search Agency 126

Paid Search Agency Marketing Attribution Top of Funnel Companies 126