Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Note that these are some of the most effective uses of social media, and arguably much more important from a strategic standpoint than simply increasing web traffic—but they are also much more difficult to measure with any precision.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. As usual, I have to provide information about the source of the survey, which few bloggers ever do.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

KoMarketing Associates

APRIL 30, 2012

We all want our clients and organizations to receive quality traffic, provide visibility in appropriate markets, and drive measurable results (leads, visitors, etc). Compete Metrics (Visitor Traffic, Rank). Quantcast Metrics (Traffic, Rank, Demographic Information). Some of the possible benchmarks include: Cost per impression.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

KoMarketing Associates

APRIL 9, 2019

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. Better in that it easily lets you benchmark a page’s speed against its competitors. PPC Lead Generation Competitive Analysis Tools.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Many restaurants have partnered with food and beverage influencers to drive awareness, sales, and traffic for their products and services.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Content Marketing Institute

SEPTEMBER 14, 2018

Your metrics can range from simple vanity metrics that are good for measuring the relative scale of one effort compared to another to the precise measurements of increased foot traffic in stores. Direct web traffic. Lift in online mentions. Branded keyword search volume lift. Correlated sales lift. can lead to useful outcomes.

Act-On 111

Act-On Work Management Marketing Management Planning 111

KoMarketing Associates

NOVEMBER 24, 2015

Hopefully your organization is well ahead of performance benchmarks this year. Quality blog posts provide a reason to reach out to potential link partners (site owners and bloggers for example), by showcasing relevant information or expertise, and developing connections through cross-collaboration, and supported thought leadership.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Hubspot

OCTOBER 23, 2012

But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Wouldn't it be great to have some blogging benchmarks to go by? The Effect of Blogging Frequency on Website Traffic. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

APRIL 4, 2018

If your blog traffic increased by 5% last month, try to increase it by 8-10% this month, not 25%. It’s crucial to base your goals off of your own analytics, not industry benchmarks, or else you might bite off more than you can chew and burn out. Blog Traffic Goal Example. Measureable : An 8% increase is our goal.

Examples 101

Examples Planning Landing Pages Webinar Metrics 101

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Be sure to check out their 2017 benchmark study on content marketing. Copyblogger.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Be sure to check out their 2017 benchmark study on content marketing. Copyblogger.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

APRIL 28, 2011

MarketingSherpa just released their Social Marketing Benchmark survey and I absolutely love this chart they provided in the summary. The chart shows that Blogging is considered to be the third most effective social tactic after blogger relations and SEO for social sites. The B2B Marketing Insider Blogging Tips. Analyze what works.

Tips 100

Tips Blogger Business Digg 100

Webbiquity

NOVEMBER 12, 2012

It’s also focused on owned (internally produced) media and does not include metrics or competitive benchmarking. Per BusinessDictionary.com , SEO is “the process of improving traffic to a given website by increasing the site’s visibility in search engine results. Search Engine Optimization (SEO ).

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

accelerate agency

MAY 24, 2023

As you might expect, it focuses on data gathered through the Google search engine – which is where you’re likely to generate most of your traffic from anyway. Google’s overview report will show you your website’s traffic volume and its patterns i.e. how many people are visiting and what they’re doing once they get there.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Valasys

OCTOBER 8, 2019

ConvertKit: This tool was founded in the year 2013 by Nathan Barry & targets a section of market termed “creators” which comprises people like vloggers, bloggers, Instagram influencers, authors, course creators & more. Benchmark is user-friendly & easy to implement. One can upgrade starting $8.69

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Hubspot

APRIL 21, 2020

To help you set some benchmarks, most free mobile apps have a higher active install rate during the first month, usually around 50%, after which it levels off around 30%. Remember, your goal isn't site traffic — you want to drive downloads. Pitch your story to tech, mobile, and industry journalists and bloggers. Pitch Your App.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

accelerate agency

MAY 24, 2021

As you might expect, it focuses on data gathered through the Google search engine – which is where you’re likely to generate most of your traffic from anyway. . Analyze landing page traffic. Then type “/amp” into the search bar above the table to generate the traffic reports for your AMP pages only. Then save it.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Webbiquity

JUNE 14, 2016

Sample review: “As a newer blogger, I used to type my posts in WordPress itself because when I would type them in Word I had coding issues after I pasted them into the post…I was introduced to this program and instantly fell in love. A free tool to help bloggers and other writers to edit their work and improve writing style.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Hubspot

OCTOBER 19, 2012

3) Top Nav/Sidebar/Footer Links to Landing Pages: You can also leverage any links in your top navigation, sidebar, or your blog's footer to send direct blog traffic to landing pages. Most businesses will find that their blog tends to attract a lot of new traffic to their website. 7) Increase Blog Traffic.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

B2B Marketing Savvy

JULY 30, 2009

But if you are a blogger (or a wanna be blogger), what are your benchmarks for progress… for success? Now, as lead voice and a newly minted blogger trying to engage with/understand the new social media landscape, I feel like it’s an Indiana Jones episode titled: “Search for the Missing Metrics”.

Advertising Agencies 40

Advertising Agencies RSS Ning Blogger 40

SnapApp

NOVEMBER 14, 2011

The concept can also help benchmark metrics with no inherent dollar-value:?for The publishing space is highly data-driven and reliant on quantitative performance benchmarks. The online publishing world revolves around traffic numbers. Traffic Source. Pageviews, Unique Pageviews, and Visits. Facebook apps ).

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Lenny's Newsletter

SEPTEMBER 5, 2023

We had a 20-minute conversation, gave them the API keys, and then eight hours later, we saw production traffic from them. Chetan [Puttagunta], our partner at Benchmark, retweeted it, and we started getting a lot of signups for demos, even if they didn’t have immediate use cases, just out of interest.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

MARCH 10, 2014

According to our Marketing Benchmarks From 7,000 Businesses report, the average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 articles. So if our blogging team decided to go on vacation for a month , we''d still generate 73% of the traffic we generated the month before.

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Scoring 28

Hubspot

AUGUST 16, 2013

5) Clickthrough Rate Benchmarks. I''ve been anxiously asked for clickthrough rate benchmark data at least once a month for years. But how you relate to other companies, and even data from within your own website, is impacted by so many variables that the benchmarks are rendered completely useless. incite comments. You know what?

Clickthrough 28

Clickthrough Planning Advertising Benchmark Blogger 28

Hubspot

MARCH 18, 2015

Maybe it''s when we reach a certain traffic or lead goal. Recently, we launched a new ranking tool called Inboundrank -- using different parameters like traffic, domain authority, and social shares, we ranked the top marketing blogs in the U.K. Roughly a third of their monthly traffic comes from blog posts written months and years ago.

Paid Search Agency 28

Paid Search Agency Tips Companies Lead Scoring 28

Online Marketing Institute

APRIL 4, 2011

Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links. Develop badges, awards, and general ways bloggers can showcase recommendations. Blog Post Examples Galen De Youngs list of top B2B blogs is a great example.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Hubspot

MAY 22, 2012

Here are some of the offers we chose to include in our email campaign to achieve that balance: A whitepaper with facts and benchmarks about email marketing. Setting goals is easiest if you've already got benchmarks. We then used those metrics to set benchmarks for this campaign. Step 3: Drive Traffic.

Inbound Marketing 28

Inbound Marketing Top of Funnel Paid Search Agency Campaigns 28

Single Grain

APRIL 27, 2021

In reality, this process is substantial, complex and involves significant risk, as domain migrations typically lead to reduced traffic for a few months following the change. Still, the benefits can be substantial, and traffic losses may be mitigated or reversed through adequate preparation and action. Even the traffic would be lower.

Demand Generation Agencies 52

Demand Generation Agencies Domain Sample Paid Search Agency 52

Top Rank Marketing

OCTOBER 20, 2023

Social Media Today One year post-acquisition, X traffic and monthly active users are in decline, report claims Global traffic to the platform formerly known as Twitter dropped by 14 percent year-over-year during September 2023, with X’s mobile U.S. traffic having fallen by some 17.8 traffic having fallen by some 17.8

Enterprise Management 105

Enterprise Management Paid Content Paid Search Agency B2B Marketing 105

Hubspot

JANUARY 14, 2013

What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! 2) Blogger/Blog Manager. And hiring a dedicated blogger or blog manager is crucial in creating remarkable content. Okay, well maybe you can't afford to be that picky.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

APRIL 27, 2010

One thing is clear, the pace of innovation is increasing and basic SEO building blocks are no longer enough to drive traffic and leads to your website. Both experts agree that while page rank provides some gauge of authority of a site, it is not ultimately the metric marketers should use as a benchmark. Content is king.

SEO 28

SEO Lead Scoring Lead Ranking SMB 28

Single Grain

SEPTEMBER 24, 2019

Bloggers will blog about it. Many bloggers who post income reports also post their goals for the upcoming month. Because thousands of people have seen their intentions, they feel pressure to do whatever it takes to hit those benchmarks. 4) Traffic. Why are traffic posts so popular? 2) Visibility. 3) Accountability.

Advertisements 94

Advertisements Advertising Blogger Banners 94

Hubspot

MAY 16, 2011

Built an excel spreadsheet of the top 25 most influential personal finance bloggers. Created a quant-based marketing approach where you can predict the amount of traffic you are going to get. Don’t “hope” that traffic and customers will come. HubSpot helps you do this! HubSpot helps you do this!

Inbound Marketing 28

Inbound Marketing Planning Marketing Analytics Tools Auto Responder 28

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. What marketers can do is measure the value of the resulting conversations and relationships qualitatively, and not focus on moment-in-time transactions like traffic, hits, etc. Here's some research on how to do that.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Hubspot

FEBRUARY 7, 2014

If you''re a regular blogger, these are probably the topics that you blog about the most. And frankly, the traffic you''ll get from the term "How to write a great blog post" is usually more desirable. Or perhaps the topics that come up the most in Sales conversations. How to write a great blog post. If you answered #2, you''re right.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Unbounce

DECEMBER 7, 2021

Nomadic Matt is a travel blogger who knows the importance of building an email list. Rival IQ’s “2022 Instagram Stories Benchmark Report” Opt-In Page. Rival IQ offers a free benchmark report on useful Instagram Stories metrics collected from hundreds of brands. Here are five pages that do a great job of enticing visitors.

Opt-in 101

Opt-in Conversion Examples Opt-out 101