KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

Social Media 120

Social Media Budget Programs Media B2B 120

Biznology

APRIL 3, 2015

It’s true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal. When you post content is there a response, or is it the Facebook/Twitter/Instagram equivalent of hearing crickets? Can you keep up?

Effectiveness 80

Effectiveness Marketing & Strategy Social Networks Social Media 80

Marketing Insider Group

JULY 28, 2015

Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. You see, the biggest barrier to your personal branding success is the lack of planning, strategizing and goal-setting. Your LinkedIn and Twitter profiles are your new calling cards.

Resources 100

Resources Personalization Brand Identity Branding 100

KoMarketing Associates

NOVEMBER 25, 2014

You must remember that ease of use also creates a low barrier to entry. The ability to stand out amongst the masses requires regular participation, quality content and an active network in the community. In order for B2B marketers to create an effective and sustainable strategy in any social media community, here are 6 key elements.

Social Media 120

Social Media Media Marketing & Strategy B2B 120

QuanticMind

SEPTEMBER 12, 2023

Luckily, as the higher education space has evolved, so too have the tools available to marketers. For colleges and universities to mitigate enrollment declines and effectively market their virtual and online programs, marketers will need to update their strategies and expand into channels like programmatic, CTV, and emerging social platforms.

Education 75

Education Rules Budget Programs Planning 75

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? 87% of LinkedIn video marketers say it’s been an effective channel for them. 41% of marketers think video is THE best content format for building relationships that generate leads. 87% of LinkedIn video marketers say it’s been an effective channel for them.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Buffer

OCTOBER 21, 2019

In this post, we’ll run through some of the reasons why investing in engagement makes business sense, and we’ll touch on the specific tips and workflows to master engagement on Instagram, Facebook, and Twitter. But with social channels like Twitter, these interactions can be public — at least to start. We want to help you get there.

Social Media 75

Social Media Media Ideal Customer Profiles Paid Search Agency 75

Sprout Social

SEPTEMBER 12, 2016

Having shareable content is one of the main pillars to a successful social media marketing strategy , but on Instagram it’s not so simple. Knowing how to Regram Instagram content is essential to sharing branded, co-marketed and user-generated content. This barrier between instantly sharing content is on purpose.

Content 109

Content Barriers Social Networks User-Generated Content 109

Sprout Social

AUGUST 16, 2016

Engagement is a huge part of social marketing. It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. A lot of your engagement comes from your target audience sharing your content with their networks. Twitter Cards. owZARq35Na.

Social Media 108

Social Media Effectiveness Media Social Networks 108

NuSpark Consulting

MAY 7, 2016

As our world transforms in the digital age, some of the old barriers transform as well. Of particular interest to me is the blurring of roles between marketing and sales—especially in the B2B sector. Content marketing plays a prominent role, and for good reason. Most effective B2B social media platform: LinkedIn: 66%.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Hubspot

FEBRUARY 10, 2014

The marketing spoof is one of the best and worst institutions in our industry. Done poorly, though, marketing spoofs can result in awkward laughter, uncomfortable silence, or even lawsuits. Indeed, the internet has significantly reduced the barriers to entry for anyone with ambition to mock the marketing industry (and world at large).

Twitter 28

Twitter Best Practices Ad Frequency Barriers 28

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Zoominfo

MARCH 27, 2018

And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention ( source ). More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Webbiquity

SEPTEMBER 9, 2014

Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.

Business 100

Business Enterprise Management Paid Search Agency Social Media 100

Biznology

JULY 25, 2014

Of course, not every situation calls for images (no need to reply to your mentions on Twitter with a picture). Even Twitter has enhanced its image previews and visibility. Even if you are not a Photoshop power user, and the prospect of creating your own images intimidates you, awesome tools like Canva.com can lower the skill barrier.

Social Media 80

Social Media Media Copywriting Barriers 80

markempa

MAY 30, 2017

Getting the right content to the right people continues to be a challenge in B2B marketing. To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. I wanted to talk with Mat and bring this vital information to B2B marketers. As a marketer, we have metrics.

Linkedin 297

Linkedin Research Studies B2B 297

Sprout Social

AUGUST 23, 2016

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. The lower barrier to entry make it possible for any business to compete. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts.

Social Media 111

Social Media Paid Content Media Business 111

Biznology

MAY 2, 2013

They can also facilitate innovation and provide unprecedented market and client insights. However, any technology that provides a means to break down barriers can also serve as a challenge to the existing power structure. Please comment below or @digitalcultured on Twitter. You can also contact me at AndreaG@dccInsights.com.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Metadata

JULY 21, 2022

Organic social media is often positioned as the be-all and end-all of social media marketing. Compared to traditional ads (where you essentially fly blind), paid social media marketing lets you hone in on the specifics of your target audience. billion daily users , Facebook is the world’s most used social network.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Albacross

MARCH 19, 2019

Without a powerful lead strategy, your networking marketing endeavors will be stifled. Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. Advantages of Marketing Your Product on the Internet. Social Networking.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

flux.la

AUGUST 11, 2020

For time insurmountable, individuals have been on the search for meaningful ways to relate to and network with others. Social communities transcending geographic barriers are crossed continuously, with people from different countries and continents networking for common interests. Why Is Social Media Good For Business?

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Salesforce Marketing Cloud

MARCH 7, 2022

Jodi Cachey, vice president of content strategy and growth marketing at Mediafly. She leads content marketing initiatives to drive traffic and demand for this growing technology company. Jodi Cachey , vice president of content strategy and growth marketing at Mediafly. Develop a network of mentors and sponsors.

Thought Leadership 98

Thought Leadership Lead Ranking Paid Search Agency CMO 98

Adobe Experience Cloud Blog

JULY 7, 2017

Odds are your sales and marketing departments have spent a great deal of time and money answering this question. As they do research on a business problem, they are posting on social networks, reading articles and commenting on blogs and third-party publications. What type of client is the “right fit” for your business?

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Biznology

DECEMBER 18, 2013

Many will come – early adopters and folks familiar with Facebook and Twitter – but many others will not. As the Internet became more social, and, for the lack of a better term, “networked”, it added a new level of sophistication to its frequent users.

Peer-to-peer 80

Peer-to-peer Internet Marketing Twitter Broadcasting 80

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Digital B2B Marketing

NOVEMBER 10, 2011

Influencer marketing is fundamentally different. You are marketing to individuals that influence a decision made by someone else and your goal is to see that influence benefit you. So how do you plan and measure an influencer marketing program? Your Marketing Challenge Why are they not already using their influence this way?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

Influencer marketing is fundamentally different. You are marketing to individuals that influence a decision made by someone else and your goal is to see that influence benefit you. So how do you plan and measure an influencer marketing program? Your Marketing Challenge Why are they not already using their influence this way?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Biznology

DECEMBER 13, 2011

Signing up for Pitch Engine won’t write your SMNR for you, creating a profile on Twitter doesn’t make you an influencer, and installing WordPress doesn’t put you in the AdAge Power 150 or Technorati’s Top 100. The same goes for WordPress and Facebook and Twitter. And they do an amazing job of it.

Social Media 80

Social Media Demand Media Blogger 80

Attendify

MARCH 9, 2020

After all, sophisticated digital platforms are creating virtual environments that mimic the advantages of real events, and attendees are increasingly embracing access to online SMEs and industry networking concepts. Break down geographic barriers. One obvious benefit of virtual events is that travel is no longer a barrier to attendees.

Tips 38

Tips Peer-to-peer Barriers Webcast 38

Hubspot

MARCH 29, 2018

For Facebook and marketers alike, the announcement is what ProPublica reporter Julia Angwin called "a big deal." And while it seems possible for advertisers to still independently enlist these third-party services, a barrier to access is now in place that was previously removed by direct data availability through Facebook.

Advertising Agencies 74

Advertising Agencies Facebook Advertisements Advertising 74

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Founders need to value and enable marketing as they do other teams in the organization.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Bluetext

APRIL 7, 2021

The professional networking platform announced the unveiling of a new “Creator Mode” to build their voice and audiences. Especially following almost a year of exclusively virtual networking, the media landscape is rapidly expanding to include a number of opportunities for professional and personal success.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Martech Advisor

JANUARY 14, 2020

From experiential marketing, parallel reality, plant-based meats, to flying cars, the annual innovations in this consumer electronics show gives attendees a glimpse into the future of the technology. If you are a future-focused marketer, jump in, we’ve got the major highlights from the three-day event of the year!

Marketing Management 52

Marketing Management Advertising Agencies Privacy Mobile Advertising 52

Hubspot

DECEMBER 19, 2017

Here in Boston, the market is largely monopolized by Xfinity, and in others, it might be Spectrum or Verizon. Broadband providers will have more incentive to build networks, especially to underserved areas.”. Feel free to reach out to me with your thoughts and questions on Twitter. As you may have noticed, in most U.S.

FAQ 76

FAQ Paid Search Agency Internet Marketing Act-On 76

Content Standard

MAY 24, 2019

Partner marketing plays a major role in driving B2B lead generation, especially for tech brands with indirect sales models. As McKinsey notes, organizations marketing for growth “need to shift their organizational model away from ‘boxes and lines’ to a fluid ecosystem of internal and external partners.”

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

Hubspot

OCTOBER 31, 2017

I often used LinkedIn for my search -- a business-focused social network that was paying attention the type of listings I responded to. By making it easy for me to quickly visualize what's headed to the area and when, The Bowery Presents is able to lower the barrier between me and the point of purchase. 7) Twitter.

Personalization 101

Personalization Examples Hubspot Amazon 101

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? So what’s a marketer to do? What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120