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Display advertising best practices: ultimate guide

Bannerflow

Display advertising best practices do not stand still, they change and evolve constantly. And in the world of online display, keeping track of these changes is a necessity. From humble beginnings, display advertising has gone from simplistic static images to a key channel of digital marketing. Mobile first.

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Fostering Innovation: Why You Need It and How to Get More of It

Webbiquity

From the very first automobile to the first mobile phone and the current explosion of AI and its capabilities , innovation is the cornerstone of wealth creation. Don’t dwell on the past, or even too much on the present; look at where you can be, where the market is headed, and your possibilities.

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Email Image Blocking: Answering the What, Why, Where, Who, and How

Litmus

If you’re in email marketing, you’ve probably heard that you’re not supposed to send all-image emails. Why images are not displayed. Email image blocking is the practice where images are blocked from emails or not displayed by email clients or company servers. Mobile Clients. Lots of reasons have been given for this.

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AMP for Email: Should You Love or Leave this Email Marketing Trend?

Litmus

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? What do email marketers think? On average, 1.5

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How reducing your carbon footprint can save you money and increase ad impact

Martech

What does this have to do with digital marketing? Crimtan, based in London, is a programmatic display lifecycle marketing agency. As its CTO, Staraselski sees all the different parts of the digital marketing world. Understandably, he’s been thinking about how digital marketing can lessen its carbon footprint.

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5G-powered future of OTT entertainment and advertising: What is on the horizon?

ClickZ

30-second summary: Population growth in the world is a steady trend, so the number of mobile users is growing respectively. Increased mobile network loading requires improved tech capabilities and that’s when 5G shines the best. Ericsson reports that we’ll see a 5x increase in mobile data traffic by the end of 2025.

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Why plain text emails are still valuable in 2021 (and how to make them look strong)

Litmus

While they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy. Want to see how your emails look in plain text as well as in HTML on popular desktop, mobile, and webmail clients? Some areas have little to no bandwidth. Preview your HTML and text emails.

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