Chris Koch

MARCH 5, 2010

And they both lead to content that benefits from being mobile. One company’s mobile application is tied to a wiki-based sales enablement website that lets salespeople generate actions and updates and get updated information from the road. Why B2B marketing will become more visual, vocal, and mobile (christopherakoch.com).

Wiki 100

Wiki Urgency Marketing Mobile Marketing Content 100

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Valasys

AUGUST 14, 2020

In an era of the Internet of Things (IoT), social media marketing (SMM) is the greatest boon to marketers. Thus, undeniably, a winning social media content strategy holds the power to convert more followers into leads. alt – Top Social Media Goals for marketers). Image Source: SugarSpun Marketing.

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. Do you know which specific companies are currently in-market to buy your product? But buyer journeys can become extremely complicated.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

Content Marketing Institute

SEPTEMBER 19, 2018

English-speaking markets are attractive, but for most niches, they’re also the most competitive. If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning.

Budget Programs 99

Budget Programs Planning Training Content 99

Varicent

JANUARY 11, 2018

From my perspective Sales Enablement can be grouped into a category with Sales Operations and Marketing Operations. This team sits horizontally across Marketing, Sales, and Customer Success with the expectation of creating a unifying thread across the business. The end goal is to have a free-flowing pipeline of both leads and deals.

Sales Management 75

Sales Management Top of Funnel Marketing & Strategy Wiki 75

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

MLT Creative

NOVEMBER 23, 2010

It also enhances word-of-mouth mentions and reduces the cost of lead generation by 55 percent. Buzzgain’s services are split into four sections – public relations, customer service, sales and marketing – and it’s available in a 15-day free trial. Have a safe and happy Thanksgiving holiday!

Social Media 40

Social Media Tools Media Wiki 40

Adobe Experience Cloud Blog

MARCH 11, 2016

You may be asking yourself, “What does this have to do with marketing?” ” Well, as a field marketer, I work to create strong relationships with members of our enterprise sales team. The best field marketers need to be adaptable in order to work with different types of personalities and people. What is a lead ?

Ad Building 48

Ad Building B2B Thought Leadership Marketo Advertising Agencies 48

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds. Content curation is as important in the content marketing toolbox as is creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Adobe Experience Cloud Blog

JULY 27, 2012

Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. Highlight how employee social contributions can be used for lead gen, and creating valuable relationships. Building relationships with sales leads. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Content Standard

NOVEMBER 17, 2015

As brands transform their organizations into storytellers , inevitably, marketers and brand leaders will ask employees who aren’t experienced writers and who don’t usually create content for the company to write stories. Our hope is to create marketing resources that will actually be used. Does your story have a good lead?

Resources 40

Resources Storytelling Wiki Paid Search Agency 40

Content Standard

NOVEMBER 17, 2015

As brands transform their organizations into storytellers , inevitably, marketers and brand leaders will ask employees to write stories who aren’t experienced writers, who don’t usually create content for the company. Our hope is to create marketing resources that will actually be used. Does your story have a good lead?

Resources 40

Resources Storytelling Wiki Paid Search Agency 40

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

markempa

FEBRUARY 9, 2015

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. How do you build your library of relevant lead nurturing content ?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Okay, I guess we don’t have to truly adapt to the weather as marketers, but geography plays a factor! With Super Bowl 51 just around the corner, I decided to have some fun and draw some parallels between football and demand generation marketing. After hearing that line, can’t you relate as a marketer? Control and Optimize.

Demand Generation 48

Demand Generation Demand Generation Lead Ranking 48

Lenny's Newsletter

AUGUST 8, 2023

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. Every prosumer product (e.g.

Startups 52

Startups Work Management CPO Enterprise Management 52

Anything Goes Marketing

MAY 1, 2007

I Plan to Increase my Lead Generation by 3 billion % in 30 days Marketers make many promises and not all of them are based on facts (I know, you're saying "really??"). Marketers first need to convince management to trail this concept and then need to prove how podcasts (and other web 2.0. The discussions around web 2.0.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Adobe Experience Cloud Blog

APRIL 9, 2009

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Here is his interview, part of the B2B Marketing thought leader interview series. Marketing did the trade shows and maintained the website, with a big gap between marketing and sales. You can also follow Jep on Twitter ( @jepc ). What is easy to use?

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

WebMarketCentral

JULY 16, 2007

White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions.

Social Media 20

Social Media Peer-to-peer Media Wiki 20

Hubspot

AUGUST 12, 2013

Amid all of these tweets are a flurry of opportunities missed by the average marketer. Turn a Follower Into a Lead. She downloaded it and instantly moved from a casual social media follower to a lead. Direct them to a blog article or, ideally, a piece of educational content behind a lead conversion form. Take a breath.

Twitter 28

Twitter Top of Funnel Business Hubspot 28

Hubspot

FEBRUARY 12, 2013

Blank screens are the enemy of inbound marketing. As an inbound marketer, your job is to take that empty page down a peg or two. When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. At HubSpot, we have an internal wiki page where staff can suggest topics for the blog.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. Product Marketing Content.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Online Marketing Institute

JULY 9, 2009

Regardless of the reason, the social media champion correctly concludes that how companies position, brand, promote and identify leads has shifted. This resonates across multiple departments within a company, such as marketing, sales and product development. This internal buzz stimulates action. There is now a baseline.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Hubspot

MARCH 21, 2013

Generate Leads. There's a huge lead generation opportunity at any event, and it's a fantastic way to demonstrate the ROI of an event to your boss if that's something you struggle with. Imagine coming back to your office with a handful of leads to dole out to Sales to call, or Marketing to nurture. Close a Deal.

Conference 28

Conference B2B Thought Leadership Trade Show Network Marketing 28

Lead Liaison

MAY 1, 2018

Growth marketing software has commonly been referred to as a strategy that focuses on the entire funnel, as opposed to the top, middle, or bottom. Small to mid-sized businesses and startups need to think out of the box and not expend precious cycles trying to mimic traditional sales and marketing methods. CRM: OneFocus™.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

PureB2B

MAY 30, 2022

If your sales team isn't up to date on things like: What your marketing team is working on. Personalisation is everything in B2B sales. However, if your marketing team is working to ensure your inbound lead pipeline is good, it can be hard for your sales team to keep up with who the leads are and why they're coming to your business.

Sales Management 62

Sales Management Top of Funnel Sales Qualified Leads Work Management 62

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Facebook Insights. Google Analytics. Maybe so, maybe not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. How can you grow the size of your email marketing list?

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

EMagine B2B Blog

DECEMBER 19, 2018

Your next step is to determine exactly what information these users will need to find/upload (company branded templates, training and/or webinar videos, marketing & sales collateral, order/request forms, HR documents, etc.) and their various groups/teams. and how all of this will be presented to them. Easy, right? Not really. ERP systems.

Marketing Websites 52

Marketing Websites Webinar Metrics Wiki Paid Search Agency 52

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40