markempa

FEBRUARY 9, 2015

Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. Be sure to give your audience a way to subscribe to get updates either via RSS or email. Email Marketing: The importance of lead nurturing in the complex B2B sale [More from the blogs].

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Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Maybe the long sales cycle in many B2B markets is the culprit. Theyre missing out on a hugely powerful asset.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Tell us a little bit about how you got into B2B marketing and what you like most about it. As short as a few years ago, B2B marketers were limited to search and targeted email marketing.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

Convince & Convert

MAY 31, 2012

The RSS feed is: [link]. B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? Listen Now.

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Hubspot

SEPTEMBER 13, 2012

B2B: Abbreviation for business-to-business. business-to-business: hyphenated (abbreviation: B2B). Use our tool to mash up RSS feeds into a single view.). RSS: Acronym for Really Simple Syndication. Abbreviation is always acceptable, but avoid using RSS on its own, since few people know what it means. Plural: wikis.

RSS 28

RSS Wiki Clickthrough Social Networks 28

Webbiquity

OCTOBER 23, 2012

Secrets of Becoming a Pro B2B Tweeter by Social Media Today. The tool pulls an RSS feed into “Google Docs, finds all of the t.co The original hashtag wiki. Do you wonder how your Twitter presence looks to others? URLs, enlarges them, eliminates duplicates based on domain, and presents them in a nice package.”

Paid Content 100

Paid Content Twitter Tactics Tools 100

B2B Marketing Savvy

SEPTEMBER 17, 2009

Wikis: developerWorks. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Agency Side, Client Side, Marcom for B2B, Twitter Tagged: Advertising, B2B, Facebook, marcom, marketiing, social media, social network, Twitter.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40

B2B Marketing Savvy

OCTOBER 5, 2009

We call upon the wiki-power of the blogosphere for the answers. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. As communicators we would clearly prefer the former to the latter. What are the best practices?

Social Media 40

Social Media Media Paid Search Agency Wiki 40