Adobe Experience Cloud Blog

APRIL 9, 2009

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. Here is his interview, part of the B2B Marketing thought leader interview series. It's about creating thought leadership with webinars and online TV-broadcasts.

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Thought Leadership Demand Generation Work Management Demand 48

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

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Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

SEPTEMBER 18, 2007

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. While many B2C and B2B marketers use at least a subset of these tools regularly, thinking about them in a unified manner can be challenging. And then they will write about you!

PR 20

PR Rules Web 2.0 Wiki 20

Online Marketing Institute

JULY 9, 2009

Phase One: Pockets of Innovation Strategic typically engages with a client in a pilot program environment, with the scope of work aligned with a funded requirement, such as a product launch, thought leadership campaign or industry conference. Were increasingly using social media for our B2B clients.

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Social Media Media Budget Programs B2B Thought Leadership 40

Hubspot

FEBRUARY 12, 2013

At HubSpot, we have an internal wiki page where staff can suggest topics for the blog. So we wrote SEO for YouTube: How to Search Optimize Video for B2B Marketing , a post that pulled in more than 11,000 views, nearly 500 tweets and a handful of interesting comments.

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Content B2B Thought Leadership Keywords Hubspot 28

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

APRIL 6, 2009

5 More Business Social Media Sites You May Not Know About by The Caffeinated Blog In this follow-up to her original post on 5 Business Social Media Sites You May Not Know About , Kari Rippetoe reviews five more business-oriented social media sites including wiki site Smallbusiness.com and local business site Briz.

Social Media 20

Social Media Optimization Digg Web 2.0 20

Hubspot

MARCH 21, 2013

At first networking can see, scary -- I mean, it's a big room full of people you don't know -- but after you start carrying a conversation, you will soon realize it is not as awkward as you may have thought. This could be applicable for businesses with both short and long sales cycles, B2B or B2C, with product or service offerings.

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Conference B2B Thought Leadership Trade Show Network Marketing 28

Hubspot

NOVEMBER 7, 2012

Right now you're probably all like, "But I thought we inbound marketers were supposed to use our blog for thought leadership and attracting visitors through educational, industry content?" As such, product marketing content can be critical in helping convert those truly qualified leads into paying customers.

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Top of Funnel Work Management Product Marketing Management 28

Online Marketing Institute

JUNE 30, 2009

A: My goal was, and remains, to own the space as the "thought leader" for a wide variety of pertinent topics, technologies, etc. " For any B2B concern, blogging is sales. What made you want to start your first blog? Werent you worried about a shortage of readers and topics to write about?

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Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

MAY 31, 2012

Jay’s Thought of the Week. B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? Eric : Yes.

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Work Management Marketing Management Social Media Paid Search Agency 113

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

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B2B Marketing Work Management Marketing Management Advertising Agencies 40

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Tell us a little bit about how you got into B2B marketing and what you like most about it. Now you have RSS, podcasts, videocasts, blogs, wikis, mashups, widgets the list goes on.

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Thought Leadership Buzz BtoB Wiki 48

SnapApp

JUNE 19, 2018

It was a glorious and seemingly distant time, the earliest years of content taking foothold as a real career, back when just the idea of creating a well-designed “ definitive guide to [insert your industry] ” would get you a hearty pat on the back from your marketing leadership and plenty of downloads by your prospects. Really, really well.

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Lead Ranking B2B Thought Leadership Thought Leadership Marketing Qualified Leads 48

Hubspot

DECEMBER 16, 2013

More simply, content turns brands into thought leaders. The power of content marketing might be why, according to Marketing Charts , 72% of B2C marketers and 73% of B2B marketers plan to produce more content next year. One way is to build thought leadership," he noted. "If DRIs are different than managers.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28