Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

NOVEMBER 7, 2010

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. For B2B marketers, content curation provides the best of both worlds. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Customer Experience Matrix

JULY 16, 2009

Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

WebMarketCentral

DECEMBER 20, 2007

social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 IT buyers spend an average of 3.3 tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

Paul Gillin

JULY 8, 2010

The Oracle Social Media Participation Policy applies to. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs .

Social Media 50

Social Media Media Copyright B to B 50

Online Marketing Institute

JUNE 4, 2009

tools, we mean blogs and podcasts, social networks, communities, content aggregators and virtual worlds. is still low, but blogs, wikis and video sharing raised some interest. socialmediamarketing b2bmarketing b2b. Based on the literature review we present pros and cons of every tool for marketing purposes.

Web 2.0 40

Web 2.0 Business to Business Wiki Copyright 40

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Webbiquity

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

WebMarketCentral

FEBRUARY 27, 2008

A number of new social networking, social search, social bookmarking, and other Web 2.0-related KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. Like KickApps, Ning is a social networking platform.

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

APRIL 15, 2008

Social media sites, no longer relegated to just teens and college students, are now the most cost-effective way for a company to drum up international attention. In fact, social networking serves as a great equalizer for small businesses, as anyone with an Internet connection can now launch a successful, global marketing campaign.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008.

Social Media 20

Social Media Optimization Digg Web 2.0 20

Online Marketing Institute

JULY 9, 2009

While this is partly true, its also apparent that certain individuals within an organization emerge as champions of social media. They may recognize that their customers and partners have become engaged in social networks and online communities. What has your experience been with the implementation of social media programs?

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Social networking stuff fits here too.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Maybe the long sales cycle in many B2B markets is the culprit. Theyre missing out on a hugely powerful asset.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

JUNE 30, 2009

" For any B2B concern, blogging is sales. Bloggers are concerned that they can not handle the volume of work required. First step - I strive to get the understanding that blogging is not "texting your buddies." At least it is one link in the sales chain. No one can tell me they are too busy to contribute to the sales effort.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

EMagine B2B Blog

DECEMBER 19, 2018

Creating an exclusive, work-focused social network. Social Media. Some functionalities to consider include the following: Global/Company-wide News and Announcements. Department Dashboards. Search: this is essential. Filters (i.e. Types or Categories). Collaboration. Discussion and Message Boards. Polls and Surveys.

Marketing Websites 52

Marketing Websites Webinar Metrics Wiki Paid Search Agency 52

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. The survey generated over 270 responses from B2B marketers - and the results are in!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

EMagine B2B Blog

JULY 19, 2018

Creating an exclusive, work-focused social network. Social Media. Some functionalities to consider include the following: Global/Company-wide News and Announcements. Department Dashboards. Search: this is essential. Filters (i.e. Types or Categories). Collaboration: Discussion/Message Boards. Polls/Surveys. Integrations.

Webinar Metrics 52

Webinar Metrics Wiki Paid Search Agency Advertising Agencies 52

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? Best network, best outpost?”

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Here are the top items based on social signals. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. What I’m about.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

SEPTEMBER 13, 2012

B2B: Abbreviation for business-to-business. business-to-business: hyphenated (abbreviation: B2B). Two words when used as a verb (usually refers to the social network Foursquare). Abbreviation for social customer relationship management , usually in regard to software platforms. social network (n.),

RSS 28

RSS Wiki Clickthrough Social Networks 28

B2B Marketing Savvy

SEPTEMBER 17, 2009

Wikis: developerWorks. Social networks: Oracle community.Twitter: multiple accounts. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Microblogging: Smart SOA SocialNetwork ((S3N)) •Twitter teams. LinkedIn: Yes.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40

Webbiquity

FEBRUARY 16, 2017

Sample review: “While there are many Project Management Tools, Basecamp tends to be the most suited for B2B marketing agencies. A unified platform for an employee/project portal, calendar, project dashboard, wiki, internal social network, and communication forum, with document management capabilities. 13) eXo Platform.

Enterprise Management 230

Enterprise Management Marketing Automation Services Work Management Marketing Management 230

Webbiquity

AUGUST 16, 2010

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100