Chris Koch

APRIL 30, 2010

I’m going to be moderating a panel on this question (among others) at next week’s MarketingProfs’ B2B Forum in Boston. I’m sure that there will be opportunities and reasons for B2B to advertise on these things eventually, but that’s the easy part. I think that’s how we have to view mobile apps for B2B marketing.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Online Marketing Institute

NOVEMBER 7, 2010

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. For B2B marketers, content curation provides the best of both worlds. Tags: b2bmarketing longtailseo.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

MARCH 29, 2010

Social networking sites are among the key tools for social interaction, but such conversations can happen almost anywhere on the social web where people are talking about your brand, asking questions about products or services, or simply discussing what’s happening in your industry, including review sites, blogs, wikis and forums.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

Social Media 100

Social Media Communities Wiki Work Management 100

B2B Memes

MARCH 26, 2010

At best, we get to throw in a “ sic &# here and there (not counting wikis, of course, but that’s a topic for another day). Tags: Editing New-Media Models Social Media Jeff Jarvis new media old-media. Because much of what makes up the Web is a conversation, not publishing. Comments, anyone?

Social Media 100

Social Media SIC Media Wiki 100

Anything Goes Marketing

MAY 1, 2007

For many companies, this requires a fundamental shift in the way that marketing is seen as typically B2B marketers are focused on advertising, events/trade shows, and direct marketing. I've worked with companies that have started one and then they died along with other collaboration tools such as an internal wiki, forum and RSS feeds.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Paul Gillin

NOVEMBER 24, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Tags: B2B Legal Social Media blogging corporate.

Social Media 50

Social Media Copyright Media Wiki 50

WebMarketCentral

DECEMBER 20, 2007

social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 tags: Web 2.0 tags: Web 2.0 tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Online Marketing Institute

JUNE 4, 2009

is still low, but blogs, wikis and video sharing raised some interest. socialmediamarketing b2bmarketing b2b. Tags: web2.0 Based on the literature review we present pros and cons of every tool for marketing purposes. Among the examined Finnish industrial firms the utilization of web 2.0 Overall, web 2.0

Web 2.0 40

Web 2.0 Business to Business Wiki Copyright 40

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Paul Gillin

JULY 8, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs . Tags: B-to-B B2B Social Media corporate governance oracle policies.

Social Media 50

Social Media Media Copyright B to B 50

WebMarketCentral

JULY 16, 2007

White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions.

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

FEBRUARY 27, 2008

applications and services, searchable by an extensive list of tags and sortable by date and name. Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. The Marketing 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

APRIL 15, 2008

StumbleUpon - A recent post cited StumbleUpon as the best social media site for driving B2B Web traffic. Tip: Before you go bounding for the world's largest wiki and adding a link to your business, start an account with the site and become active for a few weeks. Wetpaint – Wikipedia isn't the only wiki on the map.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Adobe Experience Cloud Blog

APRIL 9, 2009

Here is his interview, part of the B2B Marketing thought leader interview series. Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system? That's why I'm glad I had the opportunity to meet Jep Castelein , author of. You can also follow Jep on Twitter ( @jepc ).

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

WebMarketCentral

SEPTEMBER 18, 2007

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. While many B2C and B2B marketers use at least a subset of these tools regularly, thinking about them in a unified manner can be challenging.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 Tags: Web 2.0

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

APRIL 6, 2009

5 More Business Social Media Sites You May Not Know About by The Caffeinated Blog In this follow-up to her original post on 5 Business Social Media Sites You May Not Know About , Kari Rippetoe reviews five more business-oriented social media sites including wiki site Smallbusiness.com and local business site Briz. Social Tagging.

Social Media 20

Social Media Optimization Digg Web 2.0 20

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Just makes it easier to manage all the stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 9, 2009

I welcome your comments to this blog post or you can add specific content to this article at this wiki: Three Phases of Social Media Maturation Posted by Marc Hausman at 6:04 PM Labels: BearingPoint , Epok , GovDelivery , Microsoft , social media , Spirent , technology public relations 8comments: MIke Dubrall said.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Online Marketing Institute

JUNE 30, 2009

" For any B2B concern, blogging is sales. posted on Tuesday, June 30, 2009 at 8:08 AM by Elizabeth Hanes Post Comment Name * Email * Website (optional) Comment * Allowed tags: link, bold, italics Receive email when someone replies. Tags: longtailseo b2bmarketing. At least it is one link in the sales chain.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Maybe the long sales cycle in many B2B markets is the culprit. Theyre missing out on a hugely powerful asset.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Customer Experience Matrix

JULY 28, 2009

I’m highlighting this because most of my recent posts have been about B2B marketing automation (demand generation) systems, and the two types of systems are quite different. Users can save standard queries and reuse them across multiple campaigns – another feature that’s more common in consumer than B2B systems. Back to Entiera.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Webbiquity

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared. B2Bs Tap Social to Boost Search by eMarketer.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

OCTOBER 23, 2012

Secrets of Becoming a Pro B2B Tweeter by Social Media Today. Further, you can drill down by tags to find out specifically which friends or followers are talking about that word.” The original hashtag wiki. Do you wonder how your Twitter presence looks to others? More Twitter Tools. Paid versions add features like bit.ly

Paid Content 100

Paid Content Twitter Tactics Tools 100

B2B Marketing Savvy

SEPTEMBER 17, 2009

Wikis: developerWorks. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Agency Side, Client Side, Marcom for B2B, Twitter Tagged: Advertising, B2B, Facebook, marcom, marketiing, social media, social network, Twitter.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40

Webbiquity

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

B2B Marketing Savvy

OCTOBER 5, 2009

We call upon the wiki-power of the blogosphere for the answers. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Agency Side, Client Side, Marcom for B2B Tagged: agency, B2B, legal, marcom, marketing, network, social media.

Social Media 40

Social Media Media Paid Search Agency Wiki 40