markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Adobe Experience Cloud Blog

JULY 27, 2012

Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. This is one of the most important aspects of getting people involved with B2B social media. 3) Show them the WIIFM. Money motivates, so this is a great way to get started. 4) Training, training, training.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Adobe Experience Cloud Blog

APRIL 9, 2009

Here is his interview, part of the B2B Marketing thought leader interview series. Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system? They help capturing more leads on the website with effective landing pages or microsites.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

markempa

FEBRUARY 9, 2015

Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. Email Marketing: The importance of lead nurturing in the complex B2B sale [More from the blogs]. What can you do online? What can you do via the phone ?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Hubspot

DECEMBER 16, 2013

The power of content marketing might be why, according to Marketing Charts , 72% of B2C marketers and 73% of B2B marketers plan to produce more content next year. Microsites. We also heavily use our wiki by Atlassian under our "Marketing Inspiration" page. Utility content (e.g. Case Studies. Comics and stories. Newsletters.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28