Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. DOWNLOAD NOW!

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Sales Engine

OCTOBER 16, 2015

I’ve always loved magazines—most of us do, right? You can call me a magazine nerd if you want to , but I suggest I’m not alone given the sheer volume of publications presented every day on newsstands, despite the pronouncements of print being dead. But have you ever thought about why magazines are so popular?

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

ClearVoice

FEBRUARY 3, 2021

Research papers. White papers. As a quick reference point, here are a few examples of the most popular B2C marketing ebooks of all-time according to BookAuthority.com : ’The CEO’s Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High-Value B2C Customer Generation’ by Thomas J.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

Digital B2B Marketing

NOVEMBER 6, 2012

However, in B2B, the value of perceptions have been set aside, in favor of the new holy grail of B2B marketing: lead generation. B2B Marketing’s Lead Generation Focus B2B marketers are pitching white papers, webinars and other content at every turn. What perception is today’s marketing creating?

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

Digital B2B Marketing

MAY 22, 2012

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Does Your Content Create A Barrier?

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

BOP Design

FEBRUARY 24, 2020

Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects. Adaptability. A Journalistic Approach. Know Digital. Storytellers.

B2B Marketing 69

B2B Marketing B2B Copywriting SME 69

Crimson Marketing

MARCH 24, 2015

The following list does not depict what content types perform best overall; it showcases the responses from B2B marketing technology buyers on which socially-shared content had the most impact to their purhcase decision. White papers. Customer magazines. Here is the list, in priority order: Case studies. Blog posts.

Top of Funnel 100

Top of Funnel Digital Marketing Funnels Case Study Case Studies 100

nDash

NOVEMBER 10, 2021

Charlene is a results-focused B2B copywriter with experience writing technology, business, finance, and industrial copy. She’s ready to tackle your blog posts, white papers, case studies, press releases, web copy, landing pages, email series, sales collateral, ebooks, and more. and Success Magazine. John Heinz.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Marketing Insider Group

JANUARY 2, 2020

Back then, with only three TV networks and a few magazines that everyone read, you could just “spray and pray” your ads and count on revenue pouring in. They won’t know that 50 percent of the executives who read your latest blog post downloaded the white paper that positioned the new widget as the solution to one of their critical challenges.

Work Management 207

Work Management Paid Search Agency Marketing Management Advertising Agencies 207

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. In fact, as Forbes ’ Ryan Erskine points out, 73 percent of all B2B customers rely on case studies to inform their purchases. Make sure you use your chosen keywords to get more eyes on your posts.

Startups 335

Startups Marketing & Strategy Marketing Strategy Content Marketing 335

Content4Demand

NOVEMBER 12, 2020

It’s really not different in B2B marketing, as we heard from Michael Brenner, CEO, Marketing Insider Group , at the B2B Sales & Marketing Exchange in October. Speaking of your SMEs, enlist your inside experts to help create content, whether it’s blog posts, white papers or other content.

B2B Thought Leadership 97

B2B Thought Leadership Marketing Management Thought Leadership Customer Surveys 97

The Mx Group

AUGUST 24, 2018

91% of B2B businesses embark on content marketing in an effort to generate demand. And that’s an area many B2B marketers still struggle with. As the go-to agency for a wide portfolio of B2B clients, we’ve tried and tested a number of distribution models and methods. And with good reason! What do your customers read?

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

Valasys

SEPTEMBER 16, 2020

Amidst the uncertainty forged by the current disruption, B2B marketers need to focus on discovering the post-pandemic marketing trends for effective working, collaboration & communication. Thus, segmentation based on behavioral data is one of the most important post-pandemic marketing trends for B2B marketers.

B2B Marketing 59

B2B Marketing Trends Planning Work Management 59

Contently

APRIL 23, 2020

You’ve talked about white papers at the beginning and the “level” at which they should be written—does that apply to brands across the board? Even B2B brands in niche industries? How relevant do you see content marketing being for B2B companies, and which kinds of content would you recommend?

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

B2B Marketing Directions

JUNE 13, 2021

Over the past fifteen years, content marketing has become one of the most widely-used techniques in B2B marketing. Today, virtually all B2B companies are using content marketing in some form. The 2021 State of B2B Content Consumption & Demand Report by NetLine Corporation provides several valuable insights on this vital issue.

Business 52

Business Content Bandwidth Trade Show 52

BOP Design

MAY 7, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. Recently, we conducted a survey for B2B marketers on the state of lead generation to get insight into what’s working for lead generation and what challenges are marketers facing.

Lead Generation 52

Lead Generation Sales Qualified Leads Word of Mouth Generation 52

Sales Engine

JANUARY 25, 2016

Most of us understand that the world of marketing has changed—B2B has gone digital. Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. sellers invariable say they use 15% to 20% of those things.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Onalytica B2B

OCTOBER 4, 2017

An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. ” The currency of B2B influencer marketing is always the same: credibility.” To download the full white paper, click the button below.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Marketing Insider Group

AUGUST 4, 2015

But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. marketing communications manager, for Lincoln Electric, to find out how he took the idea of the brand’s newly launched ARC magazine from idea to successful execution.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Chris Koch

MAY 21, 2010

Both Facebook and we have traditionally believed that the content services that we provide—in our case studies, white papers, webinars, etc.—come But I will tell you that this week I attended an excellent event run by Silver pop called the B2B marketing University in Boston. come at a price.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

SEPTEMBER 17, 2010

Publishers (the good ones, anyway) gave some of the most prominent pages in their newspapers and magazines to advertisers in return for a lot of cash, access to a targeted group of customers, and editorial independence from advertiser influence. For many B2B companies, idea marketing is a check box on a marketing list. But it happened.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Valasys

JULY 15, 2020

Pamela Wilson, Owner of Big Brand System has aptly summarized the process as follows: “As online content creators, we are officially becoming more like magazine publishers. Read more on 13 Ways Agile Content Marketing Benefits B2B Enterprises. Read more on Why Visual Storytelling is Imperative for B2B Content Marketing.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Webbiquity

JUNE 16, 2015

In-person events are still the most effective channel for B2B marketers. 93% of B2B marketers are using content marketing. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. – White papers and research reports (59%). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Industrial Marketing Today

MAY 7, 2010

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Stay tuned as the role of B2B marketer continues to evolve.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

6sense

APRIL 13, 2016

In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.” Over the past decade content marketing has improved the buying experience of B2B decision makers. The Death of the MQL.

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

LEADership

JANUARY 23, 2015

Which type of content drives the strongest ROI in your B2B lead generation playbook? Eccolo Media has released 2015 B2B Technology Content Survey Report, Volume Two and shared the results in an interesting infographic. It is interesting to learn that the buyers said they read the same number of emails as white papers.

Case Study 40

Case Study Case Studies Content Paper 40

The Point

JULY 19, 2010

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. that appeared online today.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’ve published in outlets like Forbes, The Hill, and Digital Journal, and have been cited as an industry expert from sites like TechRepublic, CIO, and Time Magazine.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Heinz Marketing

APRIL 4, 2019

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. When writing a marketing piece (white paper, webpage, etc.)

Work Management 59

Work Management Product Marketing Management Paid Search Agency 59

ViewPoint

DECEMBER 18, 2012

Anthony is also the Managing Director of B2B Sales Coach & Consultancy, a boutique sales coaching and consulting company. You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. My guest today is Anthony Iannarino, President and CSO for SOLUTIONS Staffing.

Lead Ranking 120

Lead Ranking Work Management Business Marketing Management 120

Digital B2B Marketing

JUNE 20, 2013

I probably don’t want your white paper. But that hasn’t stopped marketers from using them underground in subway stations and in in-flight magazines. On a recent flight I counted a dozen ads with QR codes in the in-flight magazine. Even a FB page! Tell me where I’m going. Using a QR Code Online.

Paid Search Agency 100

Paid Search Agency Lead Gen Mobile Marketing Barriers 100

Contently

OCTOBER 27, 2016

Our global network includes writers that specialize in topics that you may expect: B2B tech, insurance, healthcare, retail, and so on–but because it’s so big, we’re also able to boast subject matter experts in topics as obscure as powder metallurgy, mortuary science, and strategic beta. Haven’t heard of those?

Creativity 60

Creativity Work Management Marketing Management Content 60

BOP Design

AUGUST 16, 2018

B2B content marketing: who does it, what are they doing, how are they getting the word out, and who is helping them? These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. We wanted a high-level view of whether B2B companies are doing content marketing.

Customer Surveys 49

Customer Surveys Paid Search Agency Content Marketing Advertising Agencies 49