SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She occasionally posts about work culture and thought leadership. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

SEPTEMBER 10, 2020

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. Yes, I’m talking about original thoughts that could only come from the writer (or executive you’re ghosting for) making that content truly one-of-a-kind?

Opinions 114

Opinions Branding Brand Identity B2B Thought Leadership 114

Chris Koch

SEPTEMBER 17, 2010

Publishers (the good ones, anyway) gave some of the most prominent pages in their newspapers and magazines to advertisers in return for a lot of cash, access to a targeted group of customers, and editorial independence from advertiser influence. For many B2B companies, idea marketing is a check box on a marketing list. But it happened.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Valasys

JULY 15, 2020

Pamela Wilson, Owner of Big Brand System has aptly summarized the process as follows: “As online content creators, we are officially becoming more like magazine publishers. Read more on 13 Ways Agile Content Marketing Benefits B2B Enterprises. Read more on Why Visual Storytelling is Imperative for B2B Content Marketing.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’ve published in outlets like Forbes, The Hill, and Digital Journal, and have been cited as an industry expert from sites like TechRepublic, CIO, and Time Magazine.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

BOP Design

AUGUST 16, 2018

B2B content marketing: who does it, what are they doing, how are they getting the word out, and who is helping them? These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. We wanted a high-level view of whether B2B companies are doing content marketing.

Customer Surveys 48

Customer Surveys Paid Search Agency Content Marketing Advertising Agencies 48

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. After looking through their pitches, giving students ideas, and realizing that no one knows this is going on, we thought, ‘What if we got a partner to do a TV show?’” dawnpapandrea Click To Tweet.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Heinz Marketing

FEBRUARY 24, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We continue to be very humbled by the listenership we get across the B2B sales and marketing world. We’re featuring every week some of the best and brightest minds in B2B.

Top of Funnel 66

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 66

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Every salesperson loves leads.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

AUGUST 18, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

Chris Koch

MARCH 12, 2010

Though it has become a generic term, customer intimacy was first coined by Michael Treacy and Fred Wiersema who worked at CSC/Index back in the 90s when I was a thought leadership marketer there. Product leadership. We know that in B2B, customers and prospects respond best to ideas, news, research, and how-to—not sales pitches.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

JANUARY 15, 2010

During one of the first few days I went to work at CIO magazine in 1995, I had what we called a “vendor visit”—one of many I would have in the coming years. But a quick read of our magazine showed that we didn’t write about products. Kind of a Fortune magazine for IT executives. But a white paper isn’t just content; it is data.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Adobe Experience Cloud Blog

MAY 25, 2011

So instead of going broke, I thought I would see what free books I could find for my new Kindle. Mobile book reader apps, including Kindle for your iPhone or iPad, are another great way to stay up on the latest white papers that have book-quality thought leadership.

Amazon 48

Amazon B2B Thought Leadership BtoB Thought Leadership 48

SnapApp

DECEMBER 21, 2015

The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. . On the B2B side, enterprise content marketers aim for engagement first, then sales. Do you see your goals reflected here? iTunes Podcasts. Slideshare. Build a Style Guide.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Hinge Marketing

MAY 20, 2015

magazine , “but unless people know about it, you're not going to sell any products." …Or, professional services, for that matter. Showcasing their thought leadership in blog posts, white papers, etc., 5 B2B Social Media Tips to Drive Prospect Engagement. On Google+ or LinkedIn?

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Linkedin Optimization 48

Hinge Marketing

SEPTEMBER 25, 2019

While the B2B community still thrives on word-of-mouth referrals for winning new business, prospective clients – even in the most traditional industries – have learned to turn to digital channels first when they’re looking for someone to solve their problem. What is a B2B Content Marketing Strategy?

Marketing & Strategy 97

Marketing & Strategy Webinar Metrics Marketing Strategy B2B Marketing 97

Sales Engine

AUGUST 23, 2016

For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. And now there’s a budget cut.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

nDash

OCTOBER 8, 2020

Sophia Harrison—B2B Product Marketing Specialist. “I Blogs, web copy, guides, ebooks and white papers are my jam.”. White papers. White papers. Rose de Fremery—B2B Technology Content Marketing Writer. “I’m Ronda Swaney—B2B Writer for Tech, IT, and Healthcare Businesses.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Work Management 52

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Marketing Insider Group

OCTOBER 2, 2020

Back in 2010, I started blogging on this very site but under the brand name “ B2B Marketing Insider” I started publishing my own rants and raves on content marketing, social media and marketing strategy right here because I wanted to share my experiences as a marketing insider, working at recognized company.

Ad Building 339

Ad Building RSS Lead Ranking B2B Thought Leadership 339

Sales Engine

OCTOBER 8, 2015

For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. And now there’s a budget cut.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

nDash

AUGUST 20, 2020

Written content is often the best format for communicating in-depth, complex, or technical information, making it particularly well-suited for B2B marketing. White papers. B2B Blog Post Example: Ahrefs. It’s tough to call out just one brand producing great B2B blog posts. B2B Article Example: Single Grain.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Valasys

DECEMBER 2, 2019

Prologue: The B2B marketers have a lot to juggle around with while developing an effective marketing strategy. B2B marketing is very different from marketing to individual customers. Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Savanta

JUNE 5, 2013

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). B2B marketers also find four content formats most effective.

Research 120

Research B2B Marketing B2B Thought Leadership Demand Generation Agencies 120

Savanta

JUNE 5, 2013

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). B2B marketers also find four content formats most effective.

Research 120

Research B2B Marketing B2B Thought Leadership Content Marketing 120

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Sales Engine

DECEMBER 28, 2015

Lead by Example and Start Small Even though 88% of B2B marketers are using content marketing (with 42% increasing their budgets for 2016), it doesn't mean that they’re doing it well—or are going to do so in the future (and I’m sure many companies that post to their blog once a month have been included in this statistic). How can you do that?

Budget Programs 120

Budget Programs Top of Funnel Marketing Budget Webinar Metrics 120

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. 70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). Who is succeeding and why?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Chris Koch

FEBRUARY 5, 2010

So much of what passes for thought leadership these days is little more than warmed over brochures. Last year, I wrote a piece that talked about why thought leadership is dead and why we needed a new term to describe it. Then Gartner did what it always does; it coined an acronym: TLM, or Thought Leadership Marketing.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Hubspot

SEPTEMBER 7, 2015

They talk about things like how to get a branded entertainment video to go viral or how to reach consumers across different channels to increase the odds of a purchase decision -- but these two considerations are not always relevant to people in B2B marketing. Below are a few ways in which B2B and B2C marketing differs.

B2B Marketing 28

B2B Marketing B2B Thought Leadership Content Marketing B2B 28

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

markempa

MARCH 2, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Industrial Marketing Today

MAY 11, 2011

Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. What is thought leadership? Building thought leadership with technical content. to the engineering company.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60