B2B Memes

JANUARY 27, 2011

Likewise, commodity content is essential to publishing, especially B2B publishing and content marketing. Yes, there are unique and exciting developments to cover in any B2B industry, but most B2B media are built on a platform of commodity content. By 2000, of course, the die was cast, and the magazine began a long decline.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

MAY 11, 2010

Three weeks ago, in my last post on this blog, I asked the question, “ Is B2B Ready for Corporate Journalism? For my lack of production, blame a combination of travel, special projects, and, of course, my lizard brain.) “ My silence since then, alas, doesn’t mean I found the answer.

PR 100

PR Content Fulfillment Public Relations 100

B2B Memes

DECEMBER 8, 2010

Especially B2B publishers (why do you think they call it “controlled circulation&# ?). Of course, daddy figures have a downside: if you want complete control, you probably shouldn’t do business with them. Magazine publishers love it. Or at least they love it until someone else has it. Then it’s evil.

Pricing 100

Pricing Price Course Media 100

B2B Memes

NOVEMBER 29, 2011

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing.

Content 100

Content PR Social Media Ethics 100

B2B Memes

APRIL 13, 2011

The practice takes a variety of forms, but straightforward examples include Digg , TechMeme , and B2B Marketing Zone. The nearest print analog would be those dimly remembered volumes in library reference rooms that indexed articles from journals, magazines, and other periodicals.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

MAY 9, 2012

I don’t know her, of course, but I’d guess the problem isn’t that she was being human or that she was being too personal. Is B2B Ready for Corporate Journalism? But doesn’t Sutherland’s oh-so personal reaction to the protestors prove the opposite, and that the dangers of being personal outweigh the benefits? I think not.

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

JULY 18, 2011

Modifications were still necessary, of course. Sharedaddy to allow readers to share B2B Memes stories more easily. I couldn’t use that! But after a few days of trying to imitate it with Atahualpa, I put aside my blog snobbery and chose Twenty Eleven. If anything, the theme is almost too clean. Again, this feature was overdue.

Copyright 100

Copyright RSS Twitter Design 100

B2B Memes

FEBRUARY 23, 2011

In the most recent comment yesterday , my friend and mentor Howard Rauch argued that excessive digital workloads are very real phenomena for B2B editors. He’s right, of course. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley.

Advertising Mediums 100

Advertising Mediums Press Blogger Newsletter 100

B2B Memes

FEBRUARY 3, 2011

I’m tired of writing the stories, cooking the meals, flying the corporate digital jet and waxing the furniture—figuratively, of course.”

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

AUGUST 9, 2012

You hope for reader reaction as well, of course (why else publish it?) Related posts: Can Printcasting Print-on-Demand Work for B2B? But if you are creating your content for some other reason—to clarify your thoughts, to play with language, or to improve your skills—you don’t need your readers to validate it. but you don’t need it.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

You hope for reader reaction as well, of course (why else publish it?) Related posts: Can Printcasting Print-on-Demand Work for B2B? But if you are creating your content for some other reason—to clarify your thoughts, to play with language, or to improve your skills—you don’t need your readers to validate it. but you don’t need it.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

NOVEMBER 8, 2010

As editorial director of a B2B publisher, both before and after the advent of the Web, I often dealt with unauthorized use of our content. What he didn’t understand, of course, was that $10 was the fee to download the article for personal use, not to republish it on his own site.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

JUNE 7, 2012

The real goal, of course, is just the opposite. It isn’t the length of any one sentence that matters—it’s the average over the course of several paragraphs or pages. When I used to lead in-house seminars on readability for editors of technical magazines, descriptions of the grading system always backfired at first.

Lead Scoring 100

Lead Scoring Lead Ranking Studies Press 100

B2B Memes

JUNE 24, 2011

In today’s online media, of course, it’s easy to repair such mistakes (as I’ve done in my archived version of that fateful book review). The New York Times reporter’s last name, of course, is Stelter. What’s odd is how few people bother. Is failing to spell Stelter’s name correctly an innocent mistake?

Class 100

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B2B Memes

JULY 6, 2011

When that happens, you have to be ruthless (in a nice way, of course) and ask them to step down. Concern about conflicts of interest goes both ways, of course. Even when editorial board members start out as enthusiastic participants, they may well start to lose interest or become too busy to offer meaningful help.

Effectiveness 100

Effectiveness Tips Work Management Conference 100

B2B Memes

OCTOBER 12, 2010

If you think, as Mark Schaeffer put it in the course of “ great ghost-blogging debate ,” that a blog is just a mechanism for publishing, you’ll argue that it can be used for any kind of content. Of course, no matter what you as the blogger think, your audience has the final call.

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

NOVEMBER 3, 2011

” The entry consisted almost entirely of extracts from bad student writing, provided by a friend who teaches a university journalism course. A post from a couple of weeks ago pointed to an entry in Roger Ebert’s Journal headlined “Help! Our journalists of the future.”

Class 100

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B2B Memes

OCTOBER 9, 2012

That, of course is easier said than done. The idea, as I see it, is not to privilege digital media over other forms, but to use a digital workflow to move seamlessly and efficiently from one format to another.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

OCTOBER 9, 2012

That, of course is easier said than done. The idea, as I see it, is not to privilege digital media over other forms, but to use a digital workflow to move seamlessly and efficiently from one format to another.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

FEBRUARY 27, 2012

Rather, they are active collaborators, interpreting, responding to, and mashing up that content—just, in fact, as the creator is doing. Are there differences between what you do as a content consumer and what you do as a creator? But these activities are the two ends of a continuum, and there is no clear dividing line between them.

Creativity 100

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B2B Memes

NOVEMBER 6, 2011

That’s a strategic exaggeration, of course. MUD day 6: New-media enthusiasts, myself included, sometimes talk as though print is dying. No form of media is ever killed off by another. Rather, each new form of media transforms those that came before it, sometimes subtly, sometimes dramatically.

Paper 100

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B2B Memes

MAY 2, 2011

We scanned the newspaper, but, of course, it told us only of yesterday’s events. But of course it was true, and we spent the rest of that horrifying day watching TV and scouring the internet. As we slept in our motel in early morning hours of January 15, the Northridge earthquake struck. We woke up about 7 a.m. Where, she asked?

Social Media 100

Social Media Media Twitter Social Networks 100

B2B Memes

NOVEMBER 28, 2011

The downside, of course, is that the process is messy and prone to mistakes. They are no longer handed the finished product in the form of an article and asked to move along. For both reader and writer the change can be liberating, exciting, and rewarding.

Process 100

Process Product Media Validation 100

B2B Memes

MAY 31, 2012

In the course of a wandering and inconclusive presentation on writing for the Web, one of my fellow audience members asked the room, “Does anyone here think SEO isn’t important?” But for any content creator, SEO (as most people practice it, at least) is the kiss of death. I was reminded of this at last week’s SIPA meeting.

SEO 100

SEO Google Search Marketing Optimization 100

B2B Memes

MARCH 2, 2011

Content, of course. Though there has been plenty of lip service by the sales, marketing, and circulation types that largely dominate trade publishing, their real interest and belief in content has all too often been minimal. But now that advertisers no longer need publishers for distribution, what’s left to offer them?

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

JUNE 30, 2011

What that means, of course, is they have to limit what their staff can think of as “personal” on their personal Twitter accounts. I’d guess because they want to have it both ways. They want their employees to be personal and authentic on Twitter—just not too personal or authentic.

Social Media 100

Social Media Media Barriers Twitter 100

B2B Memes

MARCH 1, 2012

Midway through the month, I noted a few of the things I’ve learned about Twitter and myself in the course of this challenge. Though I can’t say for sure whether my stepped-up activity is responsible for the increase in followers, I gained 45 in February compared with 29 the month before. I would add a couple more.

Twitter 100

Twitter Promotion Conversion Course 100

B2B Memes

AUGUST 10, 2012

But of course Forbes is in DVorkin’s view anything but a traditional publication. But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.”

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

But of course Forbes is in DVorkin’s view anything but a traditional publication. But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.”

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

NOVEMBER 16, 2011

It’s possible, of course, that I overstated my case considerably, which one is wont to do when blogging. But people don’t always wind up back at the brand to read content. Like my commenter, I read a lot of content in my RSS reader.

RSS 100

RSS Content Brand Identity Branding 100

B2B Memes

NOVEMBER 7, 2011

” Jobs, of course, was right. It’s not think the same , it’s think different. Think a little different, think a lot different, think different. Think differently ’ wouldn’t hit the meaning for me.” People who let the rules master them would say, oh no, it should be “Think differently.”

Rules 100

Rules Opinions Focus Group Trust Marketing 100

B2B Memes

MARCH 6, 2012

This example is not an error of fact, of course, but of emphasis and context. But is it highly relevant to a search for a camping spot? No one seems to think so. For a variety of understandable reasons, however, the search results live on. That’s why it’s hard to fix. Errors of fact should be, by comparison, easily righted.

Comparison 100

Comparison Blogger Cost Demand 100

B2B Memes

SEPTEMBER 19, 2011

For print journalists, the ultra-short-form concept of publishing tiny bursts of copy over the course of a day was completely alien. The next new-media challenge for journalists, I suspect, will be a diametrically different area, covered by Carla King on MediaShift last Friday: E-books and self-publishing.

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

JUNE 26, 2012

Steve Buttry, in the course of reflecting on his own (transparent) habits of repetition, provides a good summary of the matter.). The controversy began with the Romenesko story last week that in a number of blog posts for the New Yorker , Lehrer had reused some paragraphs he had written for an earlier article in the Wall Street Journal.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

OCTOBER 13, 2010

but cautionary (“of course, don’t expect to find a job”). Years ago, I applied not to journalism schools but the even less promising career route of graduate English programs. My college professors were encouraging (“follow your bliss!”)

Tagging 100

Tagging Media Planning Course 100

B2B Memes

JUNE 22, 2010

A lot depends, of course, on the extent and nature of the ghost writing. It’s probably too early to say, but I’m inclined to bet that in the huge majority of cases, ghost writing and social media are fundamentally incompatible.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

OCTOBER 8, 2011

In my ill-advised chemistry course, when we had the choice of solving a particularly complex series of computations by either going to the computer lab or sticking with our slide rules, I chose the slide rule. That connection first clicked into place a decade or so later, assisted by another Reed classmate.

Class 100

Class Rules Act-On Personalization 100