Outbrain

JUNE 16, 2022

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR? What’s a “good” CTR? Does CTR affect your SEO?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

KoMarketing Associates

NOVEMBER 20, 2014

Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. This means that CTR is key in determining your Quality Score. Manipulating CTR.

CTR 120

CTR Cost Per Click Advertising Agencies Advertisements 120

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. They retargeted 20 audience segments who demonstrated intent to purchase using Google Display Ads based on location, language, and on-site behavior. Sign up for your webinar.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Vidyard

DECEMBER 21, 2017

This year Vidyard wanted to think outside the “inbox” and deliver our audience a truly memorable holiday message. We created a personalized video campaign to wow our audience and show them just how much they mean to us. The post How A Holiday Video Increased Our CTR 157% appeared first on Vidyard.

CTR 83

CTR Video Marketing Open Rate Click Rate 83

Marketing Insider Group

AUGUST 1, 2023

Like they’re trying to tell a story about your audience, your brand, and your online performance? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Liveintent

DECEMBER 26, 2019

Political ads have a conversion rate 10 times higher and a click-through rate (CTR) three times higher compared with non-political ads.” And as our study found, LiveIntent political placements offer 10x higher conversion rates and 3x higher CTR than standard email ad placements.

CTR 63

CTR Paid Search Agency Ads Conversion 63

Zoominfo

MAY 1, 2023

Click-Through Rate Click-through rate (CTR) measures how often someone clicks on an ad, based on the number of times the ad is shown. CTR is a great indicator of campaign interest, but like clicks, can also be misleading without the right context. 03% CTR Campaign B: 100,000 impressions and 50 clicks =.05% Low clicks?

Advertising Agencies 130

Advertising Agencies ROAS Advertisements Advertising 130

Zoominfo

MAY 20, 2021

Email metrics offer a crucial window into how your audience engages with your brand and can guide your email strategy. indicates how well the email subject line and body copy captured your audience. Click-through Rate (CTR). CTR measures how many people clicked on a link, call to action (CTA), or image within an email.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Vidyard

DECEMBER 21, 2017

For the holidays we wanted to think outside the “inbox” to give our audience a truly memorable holiday message. We created a holiday video campaign that put our audience right in the middle of the story, thanks to our personalized video. With an average attention span of over 1 minute, we really captured our audience’s attention.

CTR 65

CTR Video Marketing Open Rate Click Rate 65

KoMarketing Associates

MAY 22, 2018

While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. Scroll Depth Targeting. Scroll Depth Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

Hubspot

MARCH 20, 2019

CTOR helps us understand and measure how our email message and CTAs are resonating and performing with our audience,” says Ari Echt-Wilson, the Experiment Head of HubSpot’s Global Messaging Team. At HubSpot, our email marketing team measures their campaigns’ engagement against CTOR because it’s a clear indicator of resonance.

CTR 77

CTR Email Marketing Open Rate Click Rate 77

Bannerflow

JUNE 8, 2021

Not only do they boast the content that brings audiences to their site but they also cater for and create a range of contextual advertising for a range of different brands to use their network. As a major player at all levels – national, regional and local – and with all our titles, we have unique opportunities to reach out to audiences.

Advertising Agencies 89

Advertising Agencies Brand Identity Branding CTR 89

Optinmonster

MARCH 21, 2024

This extensive reach allows advertisers to present tailored ads to a highly specific audience across many platforms, making sure that your message is seen by those most likely to engage. Step 1: Define Your Audience The first step in setting up a retargeting campaign is to define the audience you want to target.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on. Agreed yet?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Matchcraft

FEBRUARY 14, 2020

Google’s Display Network provides campaign managers the ability to leverage these audiences for their advertisers’ businesses. Many different targeting options can be used to reach potential buyers on the Display network, including Custom Intent audiences. What is a Custom Intent Audience? Benefits of Custom Intent Audiences.

Intent 52

Intent CPA Cost per Acquisition Display 52

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. The format of your blog post, whether a how-to guide, listicle, in-depth analysis, or personal narrative, should cater to both the topic and audience preferences. So, take a moment.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. That said, the audience targeting is not nearly as sophisticated as native advertising solutions and many may view Outbrain recommendations as spam.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

RebelMouse

JANUARY 5, 2024

A/B testing, also called split testing or bucket testing, is a type of experimental testing in which you divide your audience into two groups and present them with different versions of a web page or app element. Email Subject Lines: A/B test subject lines in email marketing campaigns to boost open rates and CTR. What Is A/B Testing?

Marketing Websites 102

Marketing Websites Sample CTR Click Rate 102

Directive Agency

AUGUST 8, 2017

Studies show that organic CTR data can make an impact on Google’s rankings. Therefore, if you focus on your CTR, first, higher rankings could follow later. And why you should focus your marketing activities instead on raising your Google CTR. The Relationship Between Ranking and CTR. So we’ll switch it.”.

CTR 40

CTR SERP Activities Google 40

Anyword

JULY 9, 2020

A large percentage of publishers that Keywee works with – around 70% of them – do some form of Audience Development i.e. acquiring traffic for the sake of traffic) to fulfill monthly visit goals, increase their Comscore ranking, make sure direct-sold ad inventory gets the right amount of reach, and a host of other goals. .

CPC 53

CPC Cost Per Click Loyalty Acquisitions 53

Zoominfo

MAY 20, 2021

You’ll gain essential insights through simple metrics Email metrics offer a crucial window into how your audience engages with your brand and can guide your email strategy. indicates how well the email subject line and body copy captured your audience. The cross industry average for average CTR is 2.62%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Valasys

JUNE 4, 2020

The new Retargeting and Audience Network tools from LinkedIn will make it easier for marketers to extend the reach of their campaigns via ‘trusted’ third-party apps and sites. This will be possible by tracking the audience interactions with the ads of specific brands, their view of brand videos, and Lead Gen Form interactions.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Optinmonster

JANUARY 29, 2024

These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate. These goals vary depending on the organization’s overall strategy, target audience, and the type of content produced.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

ClearVoice

MARCH 14, 2024

With poorly crafted content, however, your audience won’t even open your messages. Include snippets or teasers to spark your audience’s interest and encourage click-throughs. It helps you tailor your content promotions to specific audience groups, boosting your content’s relevance and engagement. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Launch Marketing

MAY 19, 2021

Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more. Brand and Website Alignment.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Unbounce

FEBRUARY 24, 2022

What’s not OK is wasting your resources (like ad money) on an audience that’s not searching for your product. Negative keywords let you efficiently weed out audience members who are not interested in what you have to offer so you can focus on hitting the right leads. It’s impossible to make everyone happy all of the time—and that’s OK!

Keywords 133

Keywords Positioning Cost Per Click Campaigns 133

Metadata

NOVEMBER 7, 2023

In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. From there, they’d retarget audiences across channels and run conversion rate optimization (CRO) tests to see what resonated best.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Anyword

AUGUST 18, 2022

Audience Analysis. The first step in using data to empower your SEO and digital marketing strategy is to understand your audience. Once you have a good understanding of your target audience, you can begin to collect data that will help you reach them more effectively. And how does CTR come into play when we’re talking about SEO?

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Navigate the Channel

DECEMBER 20, 2023

From keyword sweeps and bid adjustments to audience targeting and ad refreshes, there’s always something demanding your attention. Audience Building: Attracting and nurturing potential customers. When you choose the right keywords, you ensure that your ads are displayed to an audience with a genuine interest in what you offer.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

illumin

DECEMBER 13, 2023

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Tracking this data also lets marketers create more effective communications.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Salesforce Marketing Cloud

JANUARY 29, 2024

With access to email addresses, you can segment your audiences and create personalized experiences that make your prospects feel special. The better the first-party data, the better you can define your audience segments. You minimize the risk of spam complaints, which protects you and your audience.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Bannerflow

DECEMBER 8, 2021

Segmenting your audience and the use of contextual targeting. Increasing competition in mobile gaming advertising means your creative campaigns have to reach the right audience, at the right time and in the right place. Creative and impactful advertising supported by powerful programmatic capabilities to reach your audience.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98

Anyword

MARCH 14, 2024

Filter by topic, use case, or performance metric (CTR, impressions, conversions…). Anyword Benchmarking The Anyword Score evaluates content against the Anyword data set, offering a broad industry comparison to gauge potential effectiveness and resonance with a wide audience. What does this mean for you?

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Sprout Social

MAY 18, 2022

One of the ways to establish thought leadership is by sharing content that’s relevant to your audience. While content engagement rate looks at what you post, follower engagement rate tells you how interested your audience is. The click-through rate (CTR) or link clicks metric is measured for content that you post.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

Liveintent

JANUARY 20, 2021

Health and fitness messages, for example, achieve a 25% higher clickthrough rate (CTR) than average. For health and fitness advertisers, those types of newsletters show a CTR two times lower than the average email newsletter. The data showed that messages in the category do a lot better than average for all categories. And device.

Clickthrough 118

Clickthrough CTR Peer-to-peer Mobile Advertising 118

Navigate the Channel

JULY 18, 2023

Click-through Rates (CTR): CTR measures the percentage of recipients who clicked on a link within the e-mail. A higher CTR signifies that the e-mail content and design successfully encouraged recipients to take the desired action. It indicates the level of engagement and the effectiveness of the call-to-action.

Product 65

Product Ad Building CTR Allocation 65