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How to Map SEO Keyword Research to the B2B Buyer Journey

KoMarketing Associates

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. But once this list of keyword research is developed, an important facet of SEO is to prioritize this list based on where these keywords resonate in the buyer journey.

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My online influencer research and engagement process

Biznology

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. Edit : I just read what I wrote below and I think that this article might be insider baseball. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool.

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How to Research Content for Your Expert Ebook

Writing on the Web

for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? The field of online research methods is new and expanding rapidly. In some ways, research has never been easier. The Web is a goldmine.

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. While recent research has found that Google rewrites meta descriptions 70% of the time , it’s still worth the effort to write them. Results are taken from Google News articles. Basic SERP Features.

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The Top 5 SERP Features & How to Rank for Them with SEO

Conductor

Knowledge Graph: Wikipedia-like, a knowledge graph provides brief information about a person, entity, or other search topic. Twitter: Seeing related tweets can help you find information on Twitter or access more details surrounding a specific person or company that tweets often. What are the SEO implications of Twitter?

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Increase Click Throughs with Compelling Meta Descriptions

ClearVoice

If you remember when Twitter posts were limited to 140 characters, you already have a sense of how much you can cram into 160 characters. Think of your meta descriptions as mini-Twitter posts — with a bit more room for keywords and a call to action. Every site except Twitter used its name in its meta description. Make it unique.

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Artificial intelligence is getting even smarter

Martech

The app he used was GPT-3 by OpenAI, a nonprofit AI research and deployment company. Like Twitter, Buteneers noted. Instead, one should pull from news sites or Wikipedia. Here Hebert cited the HBR article linked earlier. “As “I was trying to make a deadline when my human writer was not there.”